Tea in Malaysia

Published: July 2013

Publisher: Euromonitor Plc

Product ref: 174518

Pages: 29

Format: PDF

Delivery: Immediate download

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Price: $ 900.00

Report description

A number of new tea products were launched in Malaysia over the second half of the review period to satisfy increasingly sophisticated demand from consumers. Tea drinking culture has a long established history in Malaysia with strong demand coming from its multiracial community of Malay, Chinese and Indian people. Traditional milk tea, teh tarik, is also very famous throughout Malaysia and it is available in all mamak stalls across the country.

Euromonitor International's Tea in Malaysia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2008-2012, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2017 illustrate how the market is set to change.

Product coverage: Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, Other Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Tea market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of contents

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Retail Sales of Tea by Category: Volume 2007-2012
Table 2 Retail Sales of Tea by Category: Value 2007-2012
Table 3 Retail Sales of Tea by Category: % Volume Growth 2007-2012
Table 4 Retail Sales of Tea by Category: % Value Growth 2007-2012
Table 5 Tea: Standard Vs Pods % Value Analysis 2007-2012
Table 6 Tea Company Shares by Retail Value 2008-2012
Table 7 Tea Brand Shares by Retail Value 2009-2012
Table 8 Forecast Retail Sales of Tea by Category: Volume 2012-2017
Table 9 Forecast Retail Sales of Tea by Category: Value 2012-2017
Table 10 Forecast Retail Sales of Tea by Category: % Volume Growth 2012-2017
Table 11 Forecast Retail Sales of Tea by Category: % Value Growth 2012-2017
Table 12 Tea: Forecast Standard Vs Pods % Value Analysis 2012-2017
Boh Plantations Sdn Bhd in Hot Drinks (malaysia)
Strategic Direction
Key Facts
Summary 1 Boh Plantations Sdn Bhd: Key Facts
Company Background
Production
Summary 2 Boh Plantations Sdn Bhd: Production Statistics 2012
Competitive Positioning
Summary 3 Boh Plantations Sdn Bhd: Competitive Position 2012
Executive Summary
Hot Drinks Continues To Perform Well in Malaysia in 2012
Strong Focus on Health and Wellness in Terms of New Hot Drinks Products in 2012
Nestlé (m) Bhd Maintained Its Leader Position in 2012
Hypermarkets Remains the Leading Retail Distribution Channel in Hot Drinks
Optimistic Performance Expected for Hot Drinks Over the Forecast Period
Key Trends and Developments
Rapid Urbanisation Prompts Increased Demand for Premium Hot Drinks
Increasingly Hectic Consumer Lifestyles Drive Demand for Convenient Packaging
Increased Health Consciousness Boosts Demand for Healthier Products
Price Competition Continues To Be A Significant Marketing Strategy
Hypermarkets, A Major Channel of Retail Distribution of Hot Drinks
Market Data
Table 13 Retail Vs Foodservice Sales of Hot Drinks: % Volume Breakdown 2007-2012
Table 14 Retail Vs Foodservice Sales of Hot Drinks: % Volume Growth 2007-2012
Table 15 Retail Sales of Hot Drinks by Category: Volume 2007-2012
Table 16 Retail Sales of Hot Drinks by Category: Value 2007-2012
Table 17 Retail Sales of Hot Drinks by Category: % Volume Growth 2007-2012
Table 18 Retail Sales of Hot Drinks by Category: % Value Growth 2007-2012
Table 19 Foodservice Sales of Hot Drinks by Category: Volume 2007-2012
Table 20 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2007-2012
Table 21 Total Sales of Hot Drinks by Category: Total Volume 2007-2012
Table 22 Total Sales of Hot Drinks by Category: % Total Volume Growth 2007-2012
Table 23 Hot Drinks Company Shares by Retail Value 2008-2012
Table 24 Hot Drinks Brand Shares by Retail Value 2009-2012
Table 25 Sales of Hot Drinks by Distribution Format: % Analysis 2007-2012
Table 26 Sales of Hot Drinks by Category and Distribution Format: % Analysis 2012
Table 27 Forecast Retail Vs Foodservice Sales of Hot Drinks: % Volume Breakdown 2012-2017
Table 28 Forecast Retail Vs Foodservice Sales of Hot Drinks: % Volume Growth 2012-2017
Table 29 Forecast Retail Sales of Hot Drinks by Category: Volume 2012-2017
Table 30 Forecast Retail Sales of Hot Drinks by Category: Value 2012-2017
Table 31 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2012-2017
Table 32 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2012-2017
Table 33 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2012-2017
Table 34 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2012-2017
Table 35 Forecast Total Sales of Hot Drinks by Category: Total Volume 2012-2017
Table 36 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2012-2017
Appendix
Production/import/export Data
Table 37 Production (green leaves) of Tea 2008-2012
Table 38 Imports of Tea 2008-2012
Table 39 Exports of Tea 2008-2012
Definitions
Sources
Summary 4 Research Sources













Price: $ 900.00

Related research categories

By sector: Tea (in Hot drinks)

By market: Malaysia (in Asia)