Tea in Kenya

Tea in Kenya

Published: March 2016
Publisher: Euromonitor International
Product ref: 254800
Pages: 19
Format: PDF
Delivery: Immediate download

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Black tea output in 2015 was reduced due to drought, hence boosting its demand by nearly 43% according to Tea Brokers East Africa Ltd. At the same time, tea growers were asked to steer domestic demand and diversify into organic and specialist tea to set their earnings against dropping prices.

Euromonitor International's Tea in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product Coverage
Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, Other Tea.

Data Coverage
market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
• Get a detailed picture of the Tea market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Price: $990.00

Don't worry. No payment is taken yet

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Related research categories

By sector: Tea (in Hot drinks)

By market: Kenya (in Africa)

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