Tchibo Frisch-Röst-Kaffee GmbH in Hot Drinks (Germany)

Published: July 2013

Publisher: Euromonitor Plc

Product ref: 174514

Pages: 3

Format: PDF

Delivery: Immediate download

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Price: $ 150.00

Report description

Tchibo will continue to focus on its coffee business combined with its so-called theme weeks in order to attract new and loyal customers to its stores. The concept of offering various products every week around a particular theme (e.g. kitchen, garden, bathroom, etc.) has proved successful in the past in attracting its core target group of middle-aged and older females, and therefore it will likely be carried forward and further improved over the forecast period.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Coffee, Other Hot Drinks, Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Hot Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of contents

Strategic Direction
Key Facts
Summary 1 Tchibo Frisch-Röst-Kaffee GmbH: Key Facts
Summary 2 Tchibo Frisch-Röst-Kaffee GmbH: Operational Indicators
Company Background
Competitive Positioning
Summary 3 Tchibo Frisch-Röst-Kaffee GmbH: Competitive Position 2012

Price: $ 150.00

Related research categories

By sector: Hot drinks, General drinks

By market: Germany (in Europe)