Targeting Consumer Needs for Energy and Sports Nutrition: How to effectively target mainstream consumer needs through innovation

Targeting Consumer Needs for Energy and Sports Nutrition: How to effectively target mainstream consumer needs through innovation

Published: December 2017
Publisher: GlobalData
Product ref: 286481
Pages: 34
Format: PDF
Delivery: By product vendor

Forward this to a colleague

Price: $1450.00

Don't worry. No payment is taken yet

Summary

"Targeting Consumer Needs for Energy and Sports Nutrition", report explores innovation opportunities for food, drink brands, sports nutrition, and energy food and drink brands.

Demand for energy and sports nutrition has moved from niche to mainstream, as consumers turn to such products to facilitate lifestyle needs beyond just sports and exercise.

Scope

• The majority of mainstream consumers exercise occasionally, rather than every day.
• There is a disconnect between turning consumer interest in functional food and drink for sport and energy into active purchases.
• Busy lifestyles and time-scarcity are driving demand for sports and energy products for uses beyond exercise.

Reasons to buy

• Understand what mainstream consumers want from sports and energy products, and how these needs differ from traditional users.
• Identify four key innovation platforms to target these mainstream consumer needs.
• Explore future opportunities with untapped potential for sports nutrition and energy food and drinks.

Price: $1450.00

Don't worry. No payment is taken yet

Need help before you order?

+44 (0)1527 573 618

9:00am - 5:30pm Mon - Fri

Related research categories

By sector: Sports (in Soft drinks), Consumer (in Trends), Energy (in Soft drinks)


Not found what you were looking for?

Or contact our research team

We want to meet your research requirements. Let us know what you need, how to contact you and we will do the rest.





How do you want to be contacted?

Phone callback (one working day)
Email

For enhanced security, please complete the following sum:

4 + 9 =



Forgot your password?