Market research: Taiwan (page 1 of 2)

35 reports found (page 1 of 2)

Title

Date published

Price


Hot Drinks in Taiwan

Hot Drinks in Taiwan

Discounted price - 20% off normal price

A major trend in Taiwanese hot drinks in 2016 was growing demand for less processed products containing more natural ingredients and fewer additives. This trend reflected increased consumer concern ab...

February 2017

$1680.00


Soft Drinks in Taiwan

Soft Drinks in Taiwan

Discounted price - 20% off normal price

Overall sales of soft drinks saw slightly slower value and volume growth in 2016 than the growth rates recorded in 2015, signalling that emerging demand caused by the extreme typhoons and drought whic...

March 2017

$1680.00


Alcoholic Drinks in Taiwan

Alcoholic Drinks in Taiwan

Discounted price - 20% off normal price

Alcoholic drinks achieved healthy total volume growth in 2016; stronger than seen the previous year. Unit price growth was negligible, restricted by the strong price competition in beer and an increas...

June 2017

$1680.00


Beer in Taiwan

Beer in Taiwan

Discounted price - 20% off normal price

Healthy growth in volume sales of lager drove the overall performance of beer in 2016. Several key factors were responsible for this. The fascination of Taiwanese consumers with Korean trends encourag...

June 2017

$792.00


Cider/Perry in Taiwan

Cider/Perry in Taiwan

Discounted price - 20% off normal price

Cider/perry continues to develop in Taiwan. Expansion is being driven in part by the marketing activity of both new and existing players. This category is very trend-driven, and sales are moving parti...

June 2017

$792.00


Better For You Beverages in Taiwan

Better For You Beverages in Taiwan

Discounted price - 20% off normal price

With higher education levels, the rise of social media and more government efforts to encourage healthy living, consumers are increasingly aware of how certain ingredients in packaged beverages may le...

May 2017

$792.00


Fortified/Functional Beverages in Taiwan

Fortified/Functional Beverages in Taiwan

Discounted price - 20% off normal price

Over the review period, consumers became more of how to maintain their health and gained better knowledge on which vitamins and minerals are beneficial for one’s body. This led to the rising popularit...

May 2017

$792.00


Naturally Healthy Beverages in Taiwan

Naturally Healthy Beverages in Taiwan

Discounted price - 20% off normal price

NH beverages are perceived to be healthier and “more real” due to the lower level of artificial ingredients in them. In addition, consumers are familiar with the health benefits of these drinks, so ma...

May 2017

$792.00


Organic Beverages in Taiwan

Organic Beverages in Taiwan

Discounted price - 20% off normal price

Value sales of organic beverages remained negligible in Taiwan in 2016. Euromonitor International's Organic Beverages in Taiwan report tracks the developments of health-associated product types and t...

May 2017

$792.00


RTD Coffee in Taiwan

RTD Coffee in Taiwan

Discounted price - 20% off normal price

Value sales of RTD coffee continued to decline in Taiwan during 2016. This was partially due to the continuous increase being seen in the culture of drinking freshly brewed coffee in the country. Fres...

March 2017

$792.00


RTD Tea in Taiwan

RTD Tea in Taiwan

Discounted price - 20% off normal price

Positive growth was recorded in off-trade sales of RTD tea in 2016 and volume and value growth rates were in line with what was seen in the category during the previous year. RTD tea has been an estab...

March 2017

$792.00


Rtds/High-Strength Premixes in Taiwan

Rtds/High-Strength Premixes in Taiwan

Discounted price - 20% off normal price

RTDs/high-strength premixes initially hit the market over a decade ago. In 2016, the category achieved a second year of very modest volume growth, after several years of decline. Although this categor...

June 2017

$792.00


Spirits in Taiwan

Spirits in Taiwan

Discounted price - 20% off normal price

Some companies in Taiwan have begun repositioning their products and brands to reach younger consumers. Spirits, once more associated with older and wealthier male consumers in Taiwan, have begun to h...

June 2017

$792.00


Coffee in Taiwan

Coffee in Taiwan

Discounted price - 20% off normal price

Taiwan’s coffee drinking culture continues to blossom. Coffee is widely available across the country via multiple retail and foodservice channels. Moreover, consumer preferences have become more sophi...

February 2017

$792.00


Wine in Taiwan

Wine in Taiwan

Discounted price - 20% off normal price

The total volume growth of wine increased in 2016, outperforming the previous year. Healthy volume growth was supported by growing appreciation of wine. The number of people who enjoy wine on a regula...

June 2017

$792.00


Sports Drinks in Taiwan

Sports Drinks in Taiwan

Discounted price - 20% off normal price

Sales of sports drinks continued to increase in 2016, rising by 4% in current value terms. This healthy performance was directly influenced by the rising trend for outdoor activities over the second h...

March 2017

$792.00


Juice in Taiwan

Juice in Taiwan

Discounted price - 20% off normal price

Similar to what was seen in other soft drinks categories in 2016, the health and wellness trend continued top have a strong impact on sales of juice in Taiwan in 2016. For instance, the increasing hea...

March 2017

$792.00


Other Hot Drinks in Taiwan

Other Hot Drinks in Taiwan

Discounted price - 20% off normal price

Other plant-based hot drinks continued to outperform the smaller flavoured powder drinks category in retail volume and current value growth terms in 2016. There is a wide range of brands and product t...

February 2017

$792.00


Tea in Taiwan

Tea in Taiwan

Discounted price - 20% off normal price

Tea is a traditional beverage in Taiwan, and it remains very popular among local consumers. In recent years, however, retail demand for tea products has been constrained somewhat by competition from R...

February 2017

$792.00


Asian Speciality Drinks in Taiwan

Asian Speciality Drinks in Taiwan

Discounted price - 20% off normal price

Off-trade value sales of Asian speciality drinks grew by 4% in 2016, which was a much healthier performance than the -1% value CAGR recorded in the category over the entire review period. The category...

March 2017

$792.00


Bottled Water in Taiwan

Bottled Water in Taiwan

Discounted price - 20% off normal price

Bottled water increased in current value by 2% in 2016, which was a slower performance than what was recorded in the category in 2015. This slowdown in growth in the category is due to demand returnin...

March 2017

$792.00


Carbonates in Taiwan

Carbonates in Taiwan

Discounted price - 20% off normal price

On-trade and off-trade sales of carbonates declined in both value and volume terms in 2016. There were no contamination scandals in soft drinks in 2016, as there were 2014 and 2015, and therefore no s...

March 2017

$792.00


Concentrates in Taiwan

Concentrates in Taiwan

Discounted price - 20% off normal price

Liquid concentrates dominated sales of concentrates in Taiwan in 2016 with 88% of total value sales during the year. Concentrates increased in off-trade volume and value by 1% in current terms in 2016...

March 2017

$792.00


Energy Drinks in Taiwan

Energy Drinks in Taiwan

Discounted price - 20% off normal price

Energy drinks in Taiwan continued to register positive growth during 2016 as off-trade sales rose by 2% in volume and current value terms, although these growth rates were one percentage point slower ...

March 2017

$792.00


Hey-Song Corp in Soft Drinks (Taiwan)

Hey-Song Corp in Soft Drinks (Taiwan)

Discounted price - 20% off normal price

With a well-established presence in carbonates and functional bottled water, Hey-Song Corp is anticipated to maintain its strong focus on developing more innovative and health-oriented beverages for s...

March 2017

$120.00


Ten Ren Tea Co Ltd in Hot Drinks (Taiwan)

Ten Ren Tea Co Ltd in Hot Drinks (Taiwan)

Discounted price - 20% off normal price

It is expected that Ten Ren Tea Co will continue to take a conservative and gradual approach to expanding its business over the forecast period. This is due to the fact that tea, its core area of inte...

February 2017

$120.00


AGV Products Corp in Soft Drinks (Taiwan)

AGV Products Corp in Soft Drinks (Taiwan)

Discounted price - 20% off normal price

AGV Products Corp’s consistent focus on the development of health and wellness products is set to aid the company’s growth over the forecast period, in particular in terms of its outstanding ability t...

March 2017

$120.00


Kuang Chuan Dairy Co Ltd in Soft Drinks (Taiwan)

Kuang Chuan Dairy Co Ltd in Soft Drinks (Taiwan)

Discounted price - 20% off normal price

Kuang Chuan Dairy Co Ltd has a very wide product portfolio in soft drinks, covering juice, RTD tea, RTD coffee and sports drinks. The company is expected to continue following a conservative approach ...

March 2017

$120.00


Mayushan Foods Co Ltd in Hot Drinks (Taiwan)

Mayushan Foods Co Ltd in Hot Drinks (Taiwan)

Discounted price - 20% off normal price

It is expected that Mayushan Foods Co will continue to develop new products in response to rising health awareness among Taiwanese consumers over the forecast period. The company is also expected to f...

February 2017

$120.00


Uni-President Enterprises Corp in Soft Drinks (Taiwan)

Uni-President Enterprises Corp in Soft Drinks (Taiwan)

Discounted price - 20% off normal price

Uni-President Enterprise Corp is expected to maintain its strategy of appealing to a broad consumer base while remaining the leading food and beverage company in Taiwan. With already strong levels of ...

March 2017

$120.00


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