Market research: Taiwan (page 1 of 2)
Title | Date published | Price |
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Consumer Lifestyles in Taiwan Despite the sluggish economy, consumers are still relatively well-off and spending continued to grow, albeit slowly, and modern retail options are abundant. But some age segments are struggling, parti... |
September 2018 |
$2100.00 |
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Free From in Taiwan Free from dairy remained the largest and one of the best performing free from categories in Taiwan in 2017. A large share of sales are accounted for by free from dairy milk alternatives, with free fro... |
June 2018 |
$990.00 |
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Health and Wellness in Taiwan Demand for health and wellness beverages remained strong in Taiwan in 2017, with the market recording steady growth in retail volume and current value sales despite increasing maturity. It is common f... |
June 2018 |
$2100.00 |
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Rtds/High-Strength Premixes in Taiwan Rtds/High-Strength Premixes in Taiwan RTDs/high-strength premixes witnessed improved total volume growth in 2017 compared to the review period’s overall performance. It began to display positive growth towards the end of the review period... |
June 2018 |
$990.00 |
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Cider/Perry in Taiwan Cider/perry witnessed the fastest total volume growth compared to other alcoholic drinks, albeit growing from a small base. The category is largely driven by marketing and promotional efforts and bulk... |
June 2018 |
$990.00 |
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Organic Beverages in Taiwan While a series of contamination scandals in Taiwan have heightened consumer concerns about food safety in recent years, this trend has not significantly benefited organic beverages, which remained a n... |
June 2018 |
$990.00 |
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Fortified/Functional Beverages in Taiwan Fortified/Functional Beverages in Taiwan One of the key reasons Taiwanese people consume FF beverages is to address poor dietary habits. Many Taiwanese eat out regularly, often multiple times a day. The meals and snacks they consume when awa... |
June 2018 |
$990.00 |
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Beer in Taiwan Consumers are increasingly trading up to imported lager as a result of increased marketing efforts, such as media promotions and price discounting, as well as higher spending power. For example, conve... |
June 2018 |
$990.00 |
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Naturally Healthy Beverages in Taiwan Naturally Healthy Beverages in Taiwan Taiwan has experienced several food safety scandals in recent years. As a result, in NH beverages many consumers are now inclined to favour reputable brands offering simpler formulas and ingredients o... |
June 2018 |
$990.00 |
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Spirits in Taiwan Spirits, particularly long-established ones such as brandy, cognac and whiskies, are generally associated with older and wealthy male consumers. However, with an ageing population and increased spendi... |
June 2018 |
$990.00 |
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Better For You Beverages in Taiwan Better For You Beverages in Taiwan Sugar consumption has become a growing concern for many Taiwanese in recent years. Widespread media coverage of the negative health effects of excessive sugar consumption has contributed to this trend... |
June 2018 |
$990.00 |
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Alcoholic Drinks in Taiwan Alcoholic drinks witnessed marginal growth in total volume terms in 2017. This was largely driven by the double-digit total volume growth of cider/perry, which received strong interest among consumers... |
June 2018 |
$2100.00 |
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Wine in Taiwan Total volume sales of wine recorded healthy growth in 2017. With higher education, globalisation and more well-travelled consumers, wine drinking is no longer just for wealthy businessmen. Rising dema... |
June 2018 |
$990.00 |
|
Taiwan - ISA Country Report Each ISA Country Report contains detailed economic data and forecasts, analysis of trade and investment opportunities and coverage of the key political issues facing the country. Moreover, each ISA C... |
May 2018 |
$99.00 |
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Cafés/Bars in Taiwan Coffee drinking and café culture are increasingly becoming a normal part of many Taiwanese consumers’ lives. Demand continued to grow for a number of reasons. There was a transformation in coffee cons... |
April 2018 |
$990.00 |
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Asian Speciality Drinks in Taiwan Asian Speciality Drinks in Taiwan The food scandals which plagued Taiwan over the last decade led to changes in the way consumers shop for many products; vinegar drinks strongly felt the shift. Vinegar beverages are typically in conce... |
March 2018 |
$990.00 |
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RTD Coffee in Taiwan A premium strategy played an important role for RTD coffee players in 2017. There has been a trend towards focusing on quality, as well as greater diversity of coffee origins and brewing types. These ... |
March 2018 |
$990.00 |
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Sports Drinks in Taiwan A key change in sports drinks is likely to be increasing female participation in exercise. This group is generally willing to spend more to buy products they trust, whilst also being more interested i... |
March 2018 |
$990.00 |
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Carbonates in Taiwan Sugar consumption has become a growing concern in Taiwan. Consumers are health-conscious, and place emphasis on their appearance. There has been widespread media coverage of the harm associated with e... |
March 2018 |
$990.00 |
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RTD Tea in Taiwan Highlighting a tea’s origin, the way it is made, and the blend used, pursues a strategy of quality and reliability within RTD tea. Players have been seeking to build an image around trustworthy, quali... |
March 2018 |
$990.00 |
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Concentrates in Taiwan The relative unpopularity of concentrates is due to the established desire for convenience. Taiwan is home to an enormous number of street stalls selling a wide range of freshly-made fruit juices and ... |
March 2018 |
$990.00 |
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Energy Drinks in Taiwan Despite a long presence in beverages, energy drinks in Taiwan are considered unhealthy due to concerns about the high caffeine content and high pH level. Even though many people still regard energy dr... |
March 2018 |
$990.00 |
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Juice in Taiwan Due to the emergence of new food and beverage contamination scandals, Taiwanese consumers are becoming increasingly concerned about the potential for artificial additives and added sugar in juice. Bet... |
March 2018 |
$990.00 |
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Bottled Water in Taiwan There is a growing preference for deep ocean water and alkaline ion water in Taiwan. This is due to tap water being discovered in some still bottled water brands over the review period, and due to the... |
March 2018 |
$990.00 |
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Soft Drinks in Taiwan Soft drinks recorded a slowdown in total volume growth in 2017 compared with the review period, due mainly to its maturity in Taiwan. Reduced consumption of sugary drinks was also seen in the country,... |
March 2018 |
$2100.00 |
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Other Hot Drinks in Taiwan Other plant-based hot drinks remained the largest category within other hot drinks. It includes traditional-style drinks and mostly comprises grains, seeds and bean drinks. These gained popularity as ... |
February 2018 |
$990.00 |
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Tea in Taiwan Tea drinking is an entrenched part of the local culture. However, demand for tea was negatively affected by growth in the popularity of coffee and a younger generation wanting something less tradition... |
February 2018 |
$990.00 |
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Coffee in Taiwan A combination of rising foodservice coffee prices and consumer price sensitivity helped fuel demand for at-home coffee products. In February 2017, leading cafe chain 85°C and largest specialist coffee... |
February 2018 |
$990.00 |
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Hot Drinks in Taiwan Developments in hot drinks in Taiwan closely followed, and continued to be driven by, consumer foodservice trends. Demand for coffee boomed within the foodservice channel. Manufacturers capitalised on... |
February 2018 |
$2100.00 |
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Sports Nutrition in Taiwan As part of the shift towards healthier lifestyles, increasing numbers of people in Taiwan are taking regular exercise and engaging in sports activities. This is likely to be very favourable for sales ... |
January 2018 |
$990.00 |
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