Sports market research (page 4 of 14)

Reports in this category either deal with sports drinks on their own or address sports and energy drinks together. It is sometimes difficult to differentiate between the two. It is a category that has been very much in the spotlight not least because of the run up to the Olympic Games to be held in London in 2012.

399 reports found (page 4 of 14)

Title

Date published

Price


Sports Drinks in China

Sports Drinks in China

Advertising linked to high-profile sports events was the main driver of growth in 2014. The strategy resonates with young consumers – the main target group. The key event of 2014 was the FIFA World Cu...

April 2015

$990.00


Sports Drinks in Bosnia-Herzegovina

Sports Drinks in Bosnia-Herzegovina

As in the two previous years, sports drinks in Bosnia-Herzegovina continued to decline in 2014. As consumers’ disposable incomes were constrained manufacturers of sports drinks seem discouraged to inv...

April 2015

$990.00


Sports Nutrition in Argentina

Sports Nutrition in Argentina

The country is witnessing healthy lifestyle growth, which consists of a proper diet and physical activity. This trend continues in an uncertain economic context in which fitness centres still maintain...

March 2015

$990.00


Sports Nutrition in Greece

Sports Nutrition in Greece

The clientele of Greece’s gyms and health clubs can be divided into three different groups: bodybuilders, people who work out regularly, and people who work out occasionally. Of these groups, bodybuil...

March 2015

$990.00


Sports Nutrition in Denmark

Sports Nutrition in Denmark

Sports nutrition in Denmark continued its positive development from the review period, growing by 3% in current value terms in 2014. In general, consumers in Denmark were more aware of the benefits of...

March 2015

$990.00


Sports Nutrition in Austria

Sports Nutrition in Austria

Sports nutrition benefited from two factors in 2014. On the one hand, growing health awareness amongst Austrian consumers over the review period triggered a greater desire to lose weight by engaging i...

March 2015

$990.00


Sports Nutrition in Spain

Sports Nutrition in Spain

During recent years Spaniards increased their interest in sports such as running, going to the gym, basketball and triathlons. Also, the bodybuilding culture gained momentum. At the same time, the ava...

March 2015

$990.00


Sports Nutrition in Canada

Sports Nutrition in Canada

Sports nutrition is rapidly developing in Canada. Bodybuilders and extreme athletes continued to be the core audience for sports nutrition. However, protein products was increasingly marketed in mass-...

March 2015

$990.00


Sports Nutrition in Japan

Sports Nutrition in Japan

Sports nutrition in Japan increased by 5% in current retail value terms to reach ¥23.3 billion in 2014. While sports nutrition in Japan is mainly marketed for athletes and men who regularly work out, ...

March 2015

$990.00


Sports Nutrition in Morocco

Sports Nutrition in Morocco

With increasing urbanisation and healthy living campaigns, Moroccan consumers are tending to exercise more; although traditionally, Moroccan people eat heavy meals and do very little exercise. The num...

March 2015

$990.00


Sports Nutrition in Israel

Sports Nutrition in Israel

In the past, fitness classes, such as for Zumba and pilates, were generally targeted at women. However, there are now classes targeted at both sexes, such as CrossFit, TRX and ‘boot camp’. As consumer...

March 2015

$990.00


Australia Sports Drinks Category Profile 2014

Australia Sports Drinks Category Profile 2014

A competitively priced comprehensive overview of the Sports Drinks market....

March 2015

$794.00


Sports Nutrition in Norway

Sports Nutrition in Norway

The dynamic performance of sports nutrition correlated strongly with the changes in beauty perception among consumers and in particular amongst Norwegian women. During the review period, the tradition...

March 2015

$990.00


Brazil Sports Drinks Category Profile 2014

Brazil Sports Drinks Category Profile 2014

A competitively priced comprehensive overview of the Sports Drinks market....

March 2015

$794.00


New Zealand Sports Drinks Category Profile 2014

New Zealand Sports Drinks Category Profile 2014

A competitively priced comprehensive overview of the Sports Drinks market....

March 2015

$794.00


Sports Nutrition in Croatia

Sports Nutrition in Croatia

Sports nutrition continues to be dominated by protein products, which accounted for 97% of sales in 2014 (90% in powder form). Non-protein products only started to appear on the market a few years ago...

March 2015

$990.00


Sports Nutrition in Slovenia

Sports Nutrition in Slovenia

Lasting economic difficulties in Slovenia brought sports nutrition to stagnation. The main reason behind this is the uncertainty of consumers and their switch towards a planned and rational buying pat...

March 2015

$990.00


Ecuador Sports Drinks Category Profile 2014

Ecuador Sports Drinks Category Profile 2014

A competitively priced comprehensive overview of the Sports Drinks market....

March 2015

$794.00


USA Sports Drinks Category Profile 2014

USA Sports Drinks Category Profile 2014

A competitively priced comprehensive overview of the Sports Drinks market....

March 2015

$794.00


Bulgaria Sports Drinks Category Profile 2014

Bulgaria Sports Drinks Category Profile 2014

A competitively priced comprehensive overview of the Sports Drinks market....

March 2015

$794.00


Chile Sports Drinks Category Profile 2014

Chile Sports Drinks Category Profile 2014

A competitively priced comprehensive overview of the Sports Drinks market....

March 2015

$794.00


Denmark Sports Drinks Category Profile 2014

Denmark Sports Drinks Category Profile 2014

A competitively priced comprehensive overview of the Sports Drinks market....

March 2015

$794.00


Vietnam Sports Drinks Category Profile 2014

Vietnam Sports Drinks Category Profile 2014

A competitively priced comprehensive overview of the Sports Drinks market....

March 2015

$794.00


Bahrain Sports Drinks Category Profile 2014

Bahrain Sports Drinks Category Profile 2014

A competitively priced comprehensive overview of the Sports Drinks market....

March 2015

$794.00


Sports Drinks in Russia

Sports Drinks in Russia

Sales of sports drinks continued to record positive growth in Russia during 2014, rising in total volume by 6% and in total value by 13%. Nevertheless, despite the emergence of the economic downturn i...

March 2015

$990.00


Argentina Sports Drinks Category Profile 2014

Argentina Sports Drinks Category Profile 2014

A competitively priced comprehensive overview of the Sports Drinks market....

March 2015

$794.00


China Sports Drinks Category Profile 2014

China Sports Drinks Category Profile 2014

A competitively priced comprehensive overview of the Sports Drinks market....

March 2015

$794.00


Bolivia Sports Drinks Category Profile 2014

Bolivia Sports Drinks Category Profile 2014

A competitively priced comprehensive overview of the Sports Drinks market....

March 2015

$794.00


Costa Rica Sports Drinks Category Profile 2014

Costa Rica Sports Drinks Category Profile 2014

A competitively priced comprehensive overview of the Sports Drinks market....

March 2015

$794.00


Belgium Sports Drinks Category Profile 2014

Belgium Sports Drinks Category Profile 2014

A competitively priced comprehensive overview of the Sports Drinks market....

March 2015

$794.00


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