Sports market research

Reports in this category either deal with sports drinks on their own or address sports and energy drinks together. It is sometimes difficult to differentiate between the two. It is a category that has been very much in the spotlight not least because of the run up to the Olympic Games to be held in London in 2012.

343 reports found (page 4 of 12)

Title

Date published

Price


Taiwan Sports Drinks Category Profile 2014

Taiwan Sports Drinks Category Profile 2014

A competitively priced comprehensive overview of the Sports Drinks market....

March 2015

$794.00


Thailand Sports Drinks Category Profile 2014

Thailand Sports Drinks Category Profile 2014

A competitively priced comprehensive overview of the Sports Drinks market....

March 2015

$794.00


Tunisia Sports Drinks Category Profile 2014

Tunisia Sports Drinks Category Profile 2014

A competitively priced comprehensive overview of the Sports Drinks market....

March 2015

$794.00


Sports Nutrition in Croatia

Sports Nutrition in Croatia

Sports nutrition continues to be dominated by protein products, which accounted for 97% of sales in 2014 (90% in powder form). Non-protein products only started to appear on the market a few years ago...

March 2015

$900.00


Sports Drinks in Mexico

Sports Drinks in Mexico

Due to the popularity of football amongst Mexicans and the hype over the World Cup, marketing strategies for sports drinks in 2014 centred on this event. During 2014, the leading sports drinks brands ...

March 2015

$900.00


Sports and energy drinks, 2014 and the future

Sports and energy drinks, 2014 and the future

This future-looking global report offers a concise, short-form, visual guide to this key CPG category. It provides a market overview, a review of the big stories affecting the category, a key section...

February 2015

$1995.00


Sports Drinks Market in Australia 2015-2019

Sports Drinks Market in Australia 2015-2019

Sports drinks are functional beverages formulated to maintain electrolytes balance in the body. They help in energizing an individual during exercise. Sports drinks are a combination of sugar, water, ...

February 2015

$2500.00


Sports Drinks in Spain

Sports Drinks in Spain

In spite of the beginning of the recovery of the economy, with the GDP closing in positive figures in 2014, high unemployment continued to have a major impact on domestic consumption. Spaniards contin...

February 2015

$900.00


Sports Drinks in Egypt

Sports Drinks in Egypt

Sports drinks are a relatively unknown concept in Egypt and are only available in the off-trade in the country. The majority of middle- and low-income consumers are not familiar with sports drinks and...

February 2015

$900.00


Sports Drinks in Denmark

Sports Drinks in Denmark

Sports drinks did not see much product innovation in 2014, which hampered growth significantly. The demand for sports drinks is supported by the health and wellness trend and the increasing number of ...

February 2015

$900.00


Sports Drinks in Serbia

Sports Drinks in Serbia

Sport drinks is a soft drinks category which is still in its infancy in Serbia despite the fact these products have been available in the country for over a decade. Sports drinks are not perceived as ...

February 2015

$900.00


Sports Drinks in Slovenia

Sports Drinks in Slovenia

In line with the prevailing trends in other soft drinks categories, sales of sports drinks in Slovenia have been negatively affected by the ongoing economic crisis in recent years as low consumer purc...

February 2015

$900.00


Sports Drinks in Lithuania

Sports Drinks in Lithuania

Rising consumer awareness and, to a lesser extent, increasing supply of sports was the primary reason for growth of the category in 2014. Not only are Lithuanians seeing more sports drinks in stores, ...

February 2015

$900.00


Sports Drinks in Israel

Sports Drinks in Israel

Sports drinks are consumed by both young and middle-aged consumers who take part in sporting activities. They are mainly consumed before or after physical activity as they contribute to replenishing t...

February 2015

$900.00


Sports Drinks in Morocco

Sports Drinks in Morocco

There is no market for sports drinks in Morocco. Such drinks are not popular in the country and therefore no company is offering such products yet in the country...

February 2015

$900.00


Sports Drinks in Peru

Sports Drinks in Peru

In 2014, consumers continued to migrate from carbonates and fruit-flavoured drinks to sports drinks, which is perceived to be healthier. Although sports drinks also contains a certain amount of added ...

February 2015

$900.00


Sports Drinks in Poland

Sports Drinks in Poland

Coca-Cola's Powerade was the first sports drink to be launched in Poland and for years dominated sales. However, during the review period Polish manufacturers increasingly challenged this internationa...

February 2015

$900.00


Sports Drinks in Portugal

Sports Drinks in Portugal

Sports drinks is mostly consumed by athletes and people engaging in sporting activities. However, at the end of the review period sports drinks found itself in competition with coconut water, high-pro...

February 2015

$900.00


Sports Drinks in Argentina

Sports Drinks in Argentina

By definition, sports drinks are performance-enhancing products, containing minerals, such as calcium, potassium, magnesium and zinc. All brands are fortified with added vitamins....

February 2015

$900.00


Sports Drinks in Chile

Sports Drinks in Chile

Along with the increasing number of Chilean consumers leading a sporty lifestyle, with runners, gym-goers, amateur cyclists and footballers, which meant sports drinks sales grew at a remarkably high p...

February 2015

$900.00


Sports Drinks in Costa Rica

Sports Drinks in Costa Rica

In spite of the latest innovation, manufacturers have not being able to expand in line with the rapid evolution of sports drinks, which is continuously seeing deeper levels of segmentation. The increa...

February 2015

$900.00


Sports Drinks in Croatia

Sports Drinks in Croatia

Sports drinks remained by far the smallest soft drinks category in 2014. Combined with energy drinks, it represented a fraction of total soft drinks sales with a total volume share of less than 1%. Be...

February 2015

$900.00


Sports Drinks in Belgium

Sports Drinks in Belgium

Sports drinks in Belgium (unlike in other markets) are mainly consumed by people engaging in sports. The growth of sports drinks has been driven by increasing awareness of the importance of a healthy ...

February 2015

$900.00


Sports Drinks in Bolivia

Sports Drinks in Bolivia

Sports drinks registered dynamic growth rates in 2014 thanks to companies’ efforts. Sport drinks’ companies invested in distribution, pricing, advertising and positioning of their brands in 2014. As a...

February 2015

$900.00


Sports Drinks in Brazil

Sports Drinks in Brazil

Due to the popularity of sports drinks during big sports events, the FIFA World Cup in Brazil in 2014 drove opportunities for innovation in marketing campaigns and new product development. For instanc...

February 2015

$900.00


Sports Drinks in Colombia

Sports Drinks in Colombia

In 2014, sports drinks had 5% volume growth but only 1% current value growth due to a significant decline in unit prices. The volume increase was due to expansion of longer-term trends in Colombia tha...

February 2015

$900.00


Sports Drinks in Australia

Sports Drinks in Australia

Sports drinks recorded strong off-trade volume growth of 8% in 2014, benefiting from Australia’s strong fitness and exercise culture, evidenced by the growing popularity of the fitness method called C...

February 2015

$900.00


Sports Drinks in Saudi Arabia

Sports Drinks in Saudi Arabia

Saudi Arabia is home to one of the largest youth populations in the region. Statistics reveal that as of 2014 young adults and the middle-aged, aged 18-44, accounted for 49% of the population. The thr...

February 2015

$900.00


Sports Drinks in the Netherlands

Sports Drinks in the Netherlands

In 2014, sports drinks remained under pressure, posting both a sharp off-trade volume and current value decline. Although the declines were heavy, they were weaker than those seen in the previous two ...

February 2015

$900.00


Sports Drinks in the United Arab Emirates

Sports Drinks in the United Arab Emirates

The strong visibility of sports drinks on the shelves of all major retail outlets in the United Arab Emirates and the increasing interest in professional sports nutrition in general among the country’...

February 2015

$900.00


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