Sports market research

Reports in this category either deal with sports drinks on their own or address sports and energy drinks together. It is sometimes difficult to differentiate between the two. It is a category that has been very much in the spotlight not least because of the run up to the Olympic Games to be held in London in 2012.

384 reports found (page 2 of 13)

Title

Date published

Price


Sports Nutrition in Iran

Sports Nutrition in Iran

Iran has a young and image-conscious population and during 2014 many consumers, especially young men, started to look for methods to improve their appearance. The popularity of regularly working out i...

April 2015

$990.00


Sports Nutrition in Serbia

Sports Nutrition in Serbia

Several areas within Serbian sports nutrition were still underdeveloped in 2014 and some of them saw exceptionally high growth rates. For example, sports non-protein products and protein bars both exp...

April 2015

$990.00


Sports Nutrition in Poland

Sports Nutrition in Poland

Sports nutrition again recorded a strong performance in 2014, profiting from the increasing consumer desire for healthier lifestyles, a trend which is being fuelled by the rising interest in health-re...

April 2015

$990.00


Sports Drinks Market in MENA to 2020: Market Guide

Sports Drinks Market in MENA to 2020: Market Guide

Canadean’s, "Sports Drinks Market in MENA to 2020: Market Guide" provides a snapshot of Sports Drinks consumption in Middle East and North Africa. The quantitative data in the report provides historic...

April 2015

$880.00


Sports Drinks Market in East Europe to 2020: Market Guide

Sports Drinks Market in East Europe to 2020: Market Guide

Canadean’s, "Sports Drinks Market in East Europe to 2020: Market Guide" provides a snapshot of Sports Drinks consumption in East Europe. The quantitative data in the report provides historic and forec...

April 2015

$1600.00


Sports Nutrition in Portugal

Sports Nutrition in Portugal

Sports nutrition increased by 4% in current value terms in 2014, reaching €14 million, underpinned by the rise of the health and fitness trend in Portugal, as well as the increasing number of Portugue...

April 2015

$990.00


Sports Nutrition in Italy

Sports Nutrition in Italy

The number of Italians playing sport and participating in physical exercise continues to increase, with the latest data revealing that some 36 million Italians engage regularly in a physical activity....

April 2015

$990.00


Sports Nutrition in the United Kingdom

Sports Nutrition in the United Kingdom

The rebranding of Maxinutrition (from Maximuscle) reflected a wider trend of sports nutrition products being in demand amongst the mass-market, as opposed to just amongst the niche of body-builders, w...

April 2015

$990.00


Sports Nutrition in the US

Sports Nutrition in the US

In August 2014 Hormel Foods Corp completed an acquisition of Cytosport Inc. Cytosport, the second leading sports nutrition company in 2013 with a 12% value share, manufactures Muscle Milk, a powder an...

April 2015

$990.00


Sports Nutrition in Brazil

Sports Nutrition in Brazil

In 2014 the performance of sports nutrition was negatively impacted by a decline in the perceived credibility of national brands, which was a consequence of negative media. During the year, there was ...

April 2015

$990.00


Sports Drinks in Taiwan

Sports Drinks in Taiwan

Demand for sports drinks remained strong in 2014, with the category posting healthy growth. Taiwan has seen an increasing number of consumers becoming more active, with many taking up cycling and jogg...

April 2015

$990.00


Sports Drinks in Ukraine

Sports Drinks in Ukraine

Sports drinks was bought on the premises in gyms and sports clubs or in specialist retail outlets or some hypermarkets and supermarkets, although the latter distribution channel was not very popular, ...

April 2015

$990.00


Sports Drinks in Uruguay

Sports Drinks in Uruguay

After the very fast growth rates witnessed in off-trade value sales since 2005 with double- and triple-digit rates, 2014 posted a meagre 5% growth. Adverse demographics (the number of potential consum...

April 2015

$990.00


Sports Drinks in Bulgaria

Sports Drinks in Bulgaria

Consumers refrained from purchasing non-necessities between 2009 and 2011, when the economic crisis was at its worst, thus sports drinks suffered in volume terms. Those that frequented sports centres ...

April 2015

$990.00


Sports Drinks in Guatemala

Sports Drinks in Guatemala

Sports drinks sales were mainly boosted by price competition in 2014, with prices remaining stagnant in constant value terms. Brands such as Deporade and Revive have enabled volumes sales in the categ...

April 2015

$990.00


Sports Drinks in Romania

Sports Drinks in Romania

Sports drinks remained a niche area in 2014. These are products that mainly appeal to young people involved in physical activities, but in many cases the high selling prices make sports drinks unaffor...

April 2015

$990.00


Sports Nutrition in Ukraine

Sports Nutrition in Ukraine

In Ukraine sports activities are not massively favoured even though the young generation is noted for a higher interest in exercising than older Ukrainians. People do not feel economically secure, whi...

April 2015

$990.00


Sports Drinks in Macedonia

Sports Drinks in Macedonia

Sports drinks in Macedonia achieved off-trade current value sales growth of 5% to reach MKD48 million, and 2% volume growth to reach 536,000 litres, in 2014. Sports drinks is a small category and yet ...

April 2015

$990.00


Sports Drinks in Bosnia-Herzegovina

Sports Drinks in Bosnia-Herzegovina

As in the two previous years, sports drinks in Bosnia-Herzegovina continued to decline in 2014. As consumers’ disposable incomes were constrained manufacturers of sports drinks seem discouraged to inv...

April 2015

$990.00


Sports Drinks in China

Sports Drinks in China

Advertising linked to high-profile sports events was the main driver of growth in 2014. The strategy resonates with young consumers – the main target group. The key event of 2014 was the FIFA World Cu...

April 2015

$990.00


Sports Drinks in Norway

Sports Drinks in Norway

Sports drinks’ popularity in Norway has fallen due an increased popularity of energy drinks – which takes brand share from casual drinks as well as professional sports nutrition drinks and which is mo...

April 2015

$990.00


Sports Drinks in the Czech Republic

Sports Drinks in the Czech Republic

Consumption of sports drinks continued to fall in 2014. Many Czech consumers still did not differentiate sports drinks and energy drinks and this factor affected the relatively poor performance of spo...

April 2015

$990.00


Sports Nutrition in Argentina

Sports Nutrition in Argentina

The country is witnessing healthy lifestyle growth, which consists of a proper diet and physical activity. This trend continues in an uncertain economic context in which fitness centres still maintain...

March 2015

$990.00


Sports Nutrition in Spain

Sports Nutrition in Spain

During recent years Spaniards increased their interest in sports such as running, going to the gym, basketball and triathlons. Also, the bodybuilding culture gained momentum. At the same time, the ava...

March 2015

$990.00


Sports Nutrition in Denmark

Sports Nutrition in Denmark

Sports nutrition in Denmark continued its positive development from the review period, growing by 3% in current value terms in 2014. In general, consumers in Denmark were more aware of the benefits of...

March 2015

$990.00


Sports Nutrition in Austria

Sports Nutrition in Austria

Sports nutrition benefited from two factors in 2014. On the one hand, growing health awareness amongst Austrian consumers over the review period triggered a greater desire to lose weight by engaging i...

March 2015

$990.00


Sports Nutrition in Greece

Sports Nutrition in Greece

The clientele of Greece’s gyms and health clubs can be divided into three different groups: bodybuilders, people who work out regularly, and people who work out occasionally. Of these groups, bodybuil...

March 2015

$990.00


Sports Nutrition in Canada

Sports Nutrition in Canada

Sports nutrition is rapidly developing in Canada. Bodybuilders and extreme athletes continued to be the core audience for sports nutrition. However, protein products was increasingly marketed in mass-...

March 2015

$990.00


Sports Nutrition in Japan

Sports Nutrition in Japan

Sports nutrition in Japan increased by 5% in current retail value terms to reach ¥23.3 billion in 2014. While sports nutrition in Japan is mainly marketed for athletes and men who regularly work out, ...

March 2015

$990.00


Sports Nutrition in Morocco

Sports Nutrition in Morocco

With increasing urbanisation and healthy living campaigns, Moroccan consumers are tending to exercise more; although traditionally, Moroccan people eat heavy meals and do very little exercise. The num...

March 2015

$990.00


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