Sports market research (page 2 of 6)

Reports in this category either deal with sports drinks on their own or address sports and energy drinks together. It is sometimes difficult to differentiate between the two. It is a category that has been very much in the spotlight not least because of the run up to the Olympic Games to be held in London in 2012.

152 reports found (page 2 of 6)

Title

Date published

Price


Sports Drinks in Lithuania

Sports Drinks in Lithuania

The growing health and wellness trend had a significant impact on almost all categories of soft drinks in Lithuania in 2017. Sports drinks enjoyed the benefits of this trend and demonstrated good off-...

March 2018

$990.00


Sports Drinks in Norway

Sports Drinks in Norway

The Powerade and Yt Sportsdrikk brands dominated sports drinks, and there were few significant attempts by other players to enter the category. These brands had loyal consumer bases but showed little ...

March 2018

$990.00


Sports Drinks in Croatia

Sports Drinks in Croatia

RTD coffee was the only category smaller than sports drinks in soft drinks in 2017. While it is reasonable to expect the former to suffer due to the enormous popularity of fresh coffee in Croatia, the...

March 2018

$990.00


Sports Drinks in Ecuador

Sports Drinks in Ecuador

The consumption of sports drinks maintained a positive trend in 2017, as the category continued to gain penetration amongst consumers who participate in sports. Consumers are increasingly aware of mai...

March 2018

$990.00


Sports Drinks in Bulgaria

Sports Drinks in Bulgaria

The sports and fitness culture is notably growing, especially in the bigger cities of Bulgaria. The Increasingly busy lifestyles are pushing urban citizens to practice sport for stress relief and weig...

March 2018

$990.00


Sports Drinks in Belgium

Sports Drinks in Belgium

Sports drinks are consumed in the same way as other soft drinks in Belgium. Indeed, even though sports drinks manufacturers communicate around sport, only a minority of consumers of such products actu...

March 2018

$990.00


Sports Drinks in Latvia

Sports Drinks in Latvia

Sports drinks continue to be rather niche products within Latvian soft drinks, a category characterised in the country by the presence and leadership of international players. Because Latvians’ increa...

March 2018

$990.00


Sports Drinks in Georgia

Sports Drinks in Georgia

There were no visible sales of sports drinks in Georgia at the end of the review period, with this situation not expected to change over the forecast period....

March 2018

$990.00


Sports Drinks in Germany

Sports Drinks in Germany

Similar to the performance of sports drinks in 2017, the category is expected to record further moderate growth in terms of off-trade volume sales over the forecast period. Sports drinks are expected ...

March 2018

$990.00


Sports Drinks in Bosnia-Herzegovina

Sports Drinks in Bosnia-Herzegovina

Fitness awareness among local consumers reached a new high by 2017. The availability of fitness services and products is improving rapidly, while most stakeholders rely on social media for promotion. ...

March 2018

$990.00


Sports Drinks in Algeria

Sports Drinks in Algeria

Sports drinks remained niche in Algeria in 2017, as the main consumers of these products are athletes and those who can afford them as they are considered expensive. Athletes are increasingly using sp...

February 2018

$990.00


Sports Drinks in Saudi Arabia

Sports Drinks in Saudi Arabia

The introduction of an excise tax had a significant impact on consumption of sports drinks in the latter half of 2017 by increasing prices and lowering volume consumption....

February 2018

$990.00


Sports Drinks in Ireland

Sports Drinks in Ireland

The impending implementation of the sugar tax has generated much media coverage and increased public awareness of drinks that contain added sugar. Although sports drinks are marketed as health drinks,...

February 2018

$990.00


Sports Drinks in France

Sports Drinks in France

By definition, sports drinks are niche products destined to meet the needs of a specific consumer group. Only people practising sport at a relatively high level tend to turn towards sports drinks. Hen...

February 2018

$990.00


Sports Drinks in Peru

Sports Drinks in Peru

With increased concern about health and wellness in Peru, the Ministry of Health promoted good eating habits that are supported by Law 30021 – commonly called the “Health Law” – but also the practice ...

February 2018

$990.00


Sports Drinks in Italy

Sports Drinks in Italy

The performance of sport drinks in Italy is expected to remain poor over the forecast period. The category will continue suffering competition coming from soft drinks considered to be healthier, as It...

February 2018

$990.00


Sports Drinks in Indonesia

Sports Drinks in Indonesia

Due to weakening purchasing power, sports drinks registered a volume decline in 2017. Leading players Amerta Indah Otsuka and Danone Aqua both saw declines in volume sales. The former suffered from th...

February 2018

$990.00


Sports Drinks in China

Sports Drinks in China

The growing trend for regular exercise to keep fit, supported by relevant government policies such as the National Fitness Program (2016-2020), drives growth of sports drinks, in addition to the vario...

February 2018

$990.00


Sports Drinks in the US

Sports Drinks in the US

Since the release of the G-series in 2008, Gatorade has maintained mid-to-high single digit growth every year, excelling with professional athletes and average consumers alike. Powerade also experienc...

February 2018

$990.00


Sports Drinks in Sweden

Sports Drinks in Sweden

Sports drinks continued to be avoided by many Swedish consumers in 2017, with off-trade volume growth being barely stronger than population growth. A similar situation is anticipated over the forecast...

February 2018

$990.00


Sports Drinks in Brazil

Sports Drinks in Brazil

Sports drinks retail volume sales declined for the last four years of the review period, albeit by a single digit in 2016 and 2017. While the product itself already faced some difficulties in appealin...

February 2018

$990.00


Sports Drinks in Austria

Sports Drinks in Austria

Sports and outdoor activities are very popular in Austria. The country’s landscape offers outdoor activities such as climbing and hiking, and the demand for health and wellness in Austria also resulte...

February 2018

$990.00


Sports Drinks in the Netherlands

Sports Drinks in the Netherlands

The major players in soft drinks in the Netherlands do not see sports drinks as a strategic priority. Compared to energy drinks, for instance, they are not investing heavily in new product development...

February 2018

$990.00


Sports Drinks in Israel

Sports Drinks in Israel

Sports drinks are likely to experience ongoing growth over the forecast period, driven by the adoption of sport as a lifestyle habit rather than just a fad. Practising sports has been taken up by most...

February 2018

$990.00


Sports Drinks in Switzerland

Sports Drinks in Switzerland

Sports drinks remained popular in Switzerland in 2017, recording growth in both retail current value and volume terms. This growth was driven by the fact that a growing number of Swiss are choosing to...

February 2018

$990.00


Sports Drinks in Russia

Sports Drinks in Russia

Sports drinks continues to show positive dynamics, and still has growth potential. Annual per capita consumption is still significantly lower than in Eastern Europe as a whole. The share of sports dri...

February 2018

$990.00


Sports Drinks in Argentina

Sports Drinks in Argentina

Despite economic crisis, sports drinks consumption is projected to increase, mainly due to aggressive promotion in supermarkets and hypermarkets, and high-profile activity by the two main brands, Gato...

February 2018

$990.00


Sports Drinks in Spain

Sports Drinks in Spain

Adopting a healthier lifestyle became a key trend in Spain in recent years. This had a major impact on sales of non-alcoholic beverages. Consumers cut their consumption of carbonates or other sugary s...

February 2018

$990.00


Sports Drinks in Hungary

Sports Drinks in Hungary

Fitness culture spread in Hungary, with more people working out and visiting gyms regularly – not just in big cities. Sports drinks is primarily marketed to athletes and consumers interested in sport....

February 2018

$990.00


Sports Drinks in Mexico

Sports Drinks in Mexico

Over the review period, the constant efforts of government institutions to face the obesity epidemic, have contributed to highlighting the importance of healthier habits. These include physical activi...

February 2018

$990.00


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