Sports market research (page 2 of 3)

Reports in this category either deal with sports drinks on their own or address sports and energy drinks together. It is sometimes difficult to differentiate between the two. It is a category that has been very much in the spotlight not least because of the run up to the Olympic Games to be held in London in 2012.

78 reports found (page 2 of 3)

Title

Date published

Price


Sports Drinks in Poland

Sports Drinks in Poland

Discounted price - 20% off normal price

More and more people are getting active, especially running. Each year, more road running, half-marathons and marathons are organised. In 2015, the marathons in Poland were attended by 46,600 people. ...

February 2017

$792.00


Sports Drinks in Hungary

Sports Drinks in Hungary

Discounted price - 20% off normal price

Although health awareness is growing in Hungary, demand for sports drinks is quite limited as mainly athletes and body builders use sports drinks, and many prefer powdered formats to save on costs. As...

February 2017

$792.00


Sports Drinks in Algeria

Sports Drinks in Algeria

Discounted price - 20% off normal price

Sports drinks remained a small niche in Algeria in 2016. The main consumers of these products are athletes and those who are able to afford them as they are considered expensive. Athletes are increasi...

February 2017

$792.00


Sports Drinks in Saudi Arabia

Sports Drinks in Saudi Arabia

Discounted price - 20% off normal price

Some consumers in Saudi Arabia are becoming increasingly health conscious, particularly young men and women. Inspired by Western lifestyles, they are becoming more aware about the importance of a heal...

February 2017

$792.00


Sports Drinks in Lithuania

Sports Drinks in Lithuania

Discounted price - 20% off normal price

Improving health-consciousness has encouraged Lithuanians to pay more attention to physical activities, with more people doing various sports on a regular basis, which also benefits the performance of...

February 2017

$792.00


Sports Drinks in Canada

Sports Drinks in Canada

Discounted price - 20% off normal price

Sports drinks retail sales, including regular and reduced sugar sports drinks, increased marginally by 1% in volume terms and 3% in current value terms to reach 157 million litres and CAD487 million, ...

February 2017

$792.00


Sports Drinks in Bulgaria

Sports Drinks in Bulgaria

Discounted price - 20% off normal price

The rapid development of internet retailing continues to strongly influence the performance of sports drinks. The internet has proven to be a magnet for sports drinks consumers as it features product ...

February 2017

$792.00


Sports Drinks in the Netherlands

Sports Drinks in the Netherlands

Discounted price - 20% off normal price

Sports drinks is one of the categories hit hard by consumer concerns about sugar intake through soft drinks. A large group of consumers see sports drinks as high calorie beverages, which means they te...

February 2017

$792.00


Sports Drinks in Argentina

Sports Drinks in Argentina

Discounted price - 20% off normal price

Despite the economic crisis, sports drinks consumption continued to grow driven mainly by aggressive promotional activity in supermarkets and hypermarkets....

February 2017

$792.00


Sports Drinks in France

Sports Drinks in France

Discounted price - 20% off normal price

Sports drinks remained a niche in 2016, with only around 20% of those who participate in sport buying such products. More worrying for the industry is that 66% of sportspeople instead buy energy drink...

February 2017

$792.00


Sports Drinks in Belgium

Sports Drinks in Belgium

Discounted price - 20% off normal price

Sports drinks is seen as a generally banal category in Belgium. Indeed, the vast majority of Belgians consume sports drinks like any other soft drink. Only a tiny portion of consumers drinks these bev...

February 2017

$792.00


Sports Drinks in Mexico

Sports Drinks in Mexico

Discounted price - 20% off normal price

In 2016, sales of sports drinks were driven by consumers’ growing interest in what they perceive as functional beverages. Sports drinks are marketed as highly-hydrating beverages which also compensate...

February 2017

$792.00


Sports Drinks in the Philippines

Sports Drinks in the Philippines

Discounted price - 20% off normal price

While sports drinks remains a small soft drinks category in the Philippines, it consistently registered solid growth throughout the review period. With off-trade value sales of PHP7.6 billion in 2016 ...

February 2017

$792.00


Sports Drinks in South Korea

Sports Drinks in South Korea

Discounted price - 20% off normal price

Sports drinks recorded two consecutive years of steady growth during 2015 and 2016. The category does not currently have much momentum and its prospects for growth remain limited. In addition, other p...

February 2017

$792.00


Sports Drinks in the United Arab Emirates

Sports Drinks in the United Arab Emirates

Discounted price - 20% off normal price

Sales of sports drinks continue benefit from the rising popularity of sports drinks among non-athletes in the country. The weather in the Middle East generally, including in the United Arab Emirates i...

February 2017

$792.00


Sports Drinks in Croatia

Sports Drinks in Croatia

Discounted price - 20% off normal price

Apart from RTD coffee, sports drinks is the smallest soft drinks category in volume terms with a marginal importance compared to other, bigger categories. The target audience is very narrow, which mak...

February 2017

$792.00


Sports Drinks in Italy

Sports Drinks in Italy

Discounted price - 20% off normal price

Sales of sports drinks experienced a lift between 2015 and 2016, due to the rising popularity of sport in Italy, notably in fitness centres and on the streets and roads of the country, with the growin...

February 2017

$792.00


Sports Drinks in Slovakia

Sports Drinks in Slovakia

Discounted price - 20% off normal price

A rising number of Slovaks are interested in doing various sports activities for the health benefits in terms of both the mental and physical state of the human body. To achieve better results during ...

February 2017

$792.00


Sports Drinks in Russia

Sports Drinks in Russia

Discounted price - 20% off normal price

Sports drinks sales started to recover in 2016 and recorded 2% retail volume growth after a 7% decline in 2015. As a result, sports drinks volume sales reached nine million litres, accompanied by a re...

February 2017

$792.00


Sports Drinks in Israel

Sports Drinks in Israel

Discounted price - 20% off normal price

Awareness of sports drinks is very low in Israel; many consumers still perceive energy drinks as suitable for hydration when practising sports, and thus do not seek specific sports drinks. Energy drin...

February 2017

$792.00


Sports Drinks in Austria

Sports Drinks in Austria

Discounted price - 20% off normal price

In 2016, sports drinks in the off-trade continued to perform well in both volume and current value terms. Sales are primarily being driven by the health and wellness trend, which has resulted in the w...

February 2017

$792.00


Sports Drinks in Switzerland

Sports Drinks in Switzerland

Discounted price - 20% off normal price

Sport drinks continued to see strong growth both in off-trade volume and off-trade value terms in 2016. This can be attributed to the growing interest among the Swiss of participating in sport activit...

February 2017

$792.00


Sports Drinks in Sweden

Sports Drinks in Sweden

Discounted price - 20% off normal price

Sports drinks recorded relatively weak growth of 1% in off-trade volume terms in Sweden in 2016. Sales were mainly driven by existing brands, as a lack of new product launches meant there was nothing ...

February 2017

$792.00


Sports Drinks in Indonesia

Sports Drinks in Indonesia

Discounted price - 20% off normal price

Sports drinks’ off-trade volume growth continued to stabilise in 2016 at 5%, with a slower rate of increase compared to 2015 at 8% and the overall review period CAGR of 11%, as the category is already...

February 2017

$792.00


Sports Drinks in Finland

Sports Drinks in Finland

Discounted price - 20% off normal price

Retail sales of sports drinks plummeted in 2016, with off-trade volume and value sales declining by 6% in current terms over the course of the year. Although the health and fitness which remains in ef...

February 2017

$792.00


Sports Drinks in Greece

Sports Drinks in Greece

Discounted price - 20% off normal price

Sports drinks is a category that lags behind in terms of investment, and as a result, its share of total soft drinks is declining, with sales decreasing at a considerably faster pace than the industry...

February 2017

$792.00


Sports Drinks in Serbia

Sports Drinks in Serbia

Discounted price - 20% off normal price

In August 2015 domestic bottled water producer Heba ad launched its sports drinks brand which is called Heba Active. Due to its relatively poor marketing support and distribution, this brand has not m...

February 2017

$792.00


Sports Drinks in Venezuela

Sports Drinks in Venezuela

Discounted price - 20% off normal price

Sports drinks registered a 15% volume decline and 627% current value growth in 2016. Product shortages and demand constraints were the main factors behind the adverse performance of sport drinks in 20...

February 2017

$792.00


Sports Drinks in Latvia

Sports Drinks in Latvia

Discounted price - 20% off normal price

In 2016, sports drinks were driven by further expansion of domestic players. Strong development of new domestic products in 2015/2016 increased not only product variety and availability, but also affo...

February 2017

$792.00


Sports Drinks in Bolivia

Sports Drinks in Bolivia

Discounted price - 20% off normal price

Rising consumer health awareness and interest in sports and exercise continue to fuel growth within sports drinks in Bolivia. Sports drinks are particularly popular due to their offering of functional...

February 2017

$792.00


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