Sports market research (page 1 of 6)

Reports in this category either deal with sports drinks on their own or address sports and energy drinks together. It is sometimes difficult to differentiate between the two. It is a category that has been very much in the spotlight not least because of the run up to the Olympic Games to be held in London in 2012.

152 reports found (page 1 of 6)

Title

Date published

Price


Sports Drinks in New Zealand

Sports Drinks in New Zealand

Sports drinks continued to be threatened by other categories which are perceived as healthier and lighter in terms of sugar content. Functional bottled water and reduced sugar energy drinks saw growth...

April 2018

$990.00


Sports Drinks in Kenya

Sports Drinks in Kenya

There were no measurable sales of sports drinks in Kenya in 2017. The category is not expected to emerge in the country over the forecast period....

March 2018

$990.00


Sports Drinks in Uruguay

Sports Drinks in Uruguay

Consumer awareness of health and wellness issues increased over the review period, resulting in a shift in consumer behaviour, which, in turn, led to an increase in both off-trade value and volume sal...

March 2018

$990.00


Sports Drinks in Belgium

Sports Drinks in Belgium

Sports drinks are consumed in the same way as other soft drinks in Belgium. Indeed, even though sports drinks manufacturers communicate around sport, only a minority of consumers of such products actu...

March 2018

$990.00


Sports Drinks in Norway

Sports Drinks in Norway

The Powerade and Yt Sportsdrikk brands dominated sports drinks, and there were few significant attempts by other players to enter the category. These brands had loyal consumer bases but showed little ...

March 2018

$990.00


Sports Drinks in Slovenia

Sports Drinks in Slovenia

While sports drinks sales remained relatively flat over the review period in both value and volume terms, consumers were offered alternatives to sports drinks in other packaged food categories with id...

March 2018

$990.00


Sports Drinks in Venezuela

Sports Drinks in Venezuela

Sports drinks registered a two-digit volume decline in 2017 for the fifth year in a row. Although not as large as the fall observed in 2016, product shortages and demand constraints continue to be the...

March 2018

$990.00


Sports Drinks in the United Kingdom

Sports Drinks in the United Kingdom

The growing popularity and sales of energy drinks and certain bottled water variants, two competing categories that appeal to the same consumer base, will continue having a strong impact on sports dri...

March 2018

$990.00


Sports Drinks in Egypt

Sports Drinks in Egypt

Sports drinks are considered an extremely niche, limited popularity product. The culture of sports drinks is not that familiar among Egyptians as any stimulation drinks are more associated with energy...

March 2018

$990.00


Sports Drinks in Romania

Sports Drinks in Romania

Partnerships between sports drinks and sports-related events and activities have long been the optimal promotional technique for such products. The "Gheorghe Hagi” Football Academy, named after Romani...

March 2018

$990.00


Sports Drinks in the Philippines

Sports Drinks in the Philippines

In 2017, whilst the interest in health and fitness activities such as high-intensity interval training (HIIT), strength and bodyweight training and yoga continued to grow, sports drinks declined in vo...

March 2018

$990.00


Sports Drinks in Canada

Sports Drinks in Canada

Like carbonates, sports drinks has been noted for its high sugar content and calories, and is linked to the expanding epidemic of obesity and growing prevalence of diabetes. Unfortunately, those varia...

March 2018

$990.00


Sports Drinks in Bulgaria

Sports Drinks in Bulgaria

The sports and fitness culture is notably growing, especially in the bigger cities of Bulgaria. The Increasingly busy lifestyles are pushing urban citizens to practice sport for stress relief and weig...

March 2018

$990.00


Sports Drinks in Taiwan

Sports Drinks in Taiwan

A key change in sports drinks is likely to be increasing female participation in exercise. This group is generally willing to spend more to buy products they trust, whilst also being more interested i...

March 2018

$990.00


Sports Drinks in Turkey

Sports Drinks in Turkey

Sales of sports drinks are largely restricted by the presence of protein drinks sold through health shops and the direct selling channel. Protein drinks are mainly used by people who do weight trainin...

March 2018

$990.00


Sports Drinks in Thailand

Sports Drinks in Thailand

Sports drinks declined in both off-trade current value and volume terms in 2017, despite seeing a strong performance during most of the review period. A rebound to a positive trend is expected over th...

March 2018

$990.00


Sports Drinks in Ukraine

Sports Drinks in Ukraine

Volume sales of sports drinks continued to decline in 2017. The most important factor affecting sales in 2017 was strong competition from cheaper bottled water. The popularisation of bottled water imp...

March 2018

$990.00


Sports Drinks in South Korea

Sports Drinks in South Korea

Sports drinks is strongly influenced by the external environment, such as the weather. The summer of 2017 was hot and humid, due to the long rainy season. Sports drinks took advantage of the rise in t...

March 2018

$990.00


Sports Drinks in Croatia

Sports Drinks in Croatia

RTD coffee was the only category smaller than sports drinks in soft drinks in 2017. While it is reasonable to expect the former to suffer due to the enormous popularity of fresh coffee in Croatia, the...

March 2018

$990.00


Sports Drinks in Vietnam

Sports Drinks in Vietnam

Sports drinks is still a fairly new category in Vietnam, with a small size relative to other soft drinks. However, its total volume growth rate was the strongest in the market in 2017. Sports drinks i...

March 2018

$990.00


Sports Drinks in Guatemala

Sports Drinks in Guatemala

In 2017, Embotelladora Centroamericana launched the first low calorie sports drink under its brand G2 from Gatorade. A 20fl oz bottle only has 50 calories; less than half the sugar and calories contai...

March 2018

$990.00


Sports Drinks in Australia

Sports Drinks in Australia

Sports drinks remained popular in 2017, particularly among those who are physically active or play sport. Therefore, sponsorship deals remain an important part of the success of sports drinks by drivi...

March 2018

$990.00


Sports Drinks in India

Sports Drinks in India

Sports drinks is a relatively new category in India and awareness is gradually increasing. Sports drinks witnessed double-digit growth in volume and value terms in 2017. Sports drinks contain vital mi...

March 2018

$990.00


Sports Drinks in Chile

Sports Drinks in Chile

The novelty appeal of sports drinks will start to wane during the forecast period; sales growth will start to slow when compared to the remarkable review period performance....

March 2018

$990.00


Sports Drinks in Bolivia

Sports Drinks in Bolivia

Rising consumer health awareness and interest in sport and exercise continued to support the growth of sports drinks in 2017. Sports drinks are particularly popular due to their functional properties,...

March 2018

$990.00


Sports Drinks in Dominican Republic

Sports Drinks in Dominican Republic

Sports drinks saw another year of growth in the Dominican Republic in 2017, fuelled by the ongoing health trend. With larger numbers of consumers seeking healthier lifestyles and incorporating fitness...

March 2018

$990.00


Sports Drinks in Costa Rica

Sports Drinks in Costa Rica

Sports drinks kept growing at a stable pace over 2016-2017, mainly driven by the rising popularity of adopting a healthier lifestyle and practicing sport amongst younger consumers, who are usually unc...

March 2018

$990.00


Sports Drinks in Colombia

Sports Drinks in Colombia

The popularity of sports drinks continues to increase as more Colombians are embracing healthier habits which include regular exercise, evidenced by the rapid pace of gyms opening, which offer a wide ...

March 2018

$990.00


Sports Drinks in Slovakia

Sports Drinks in Slovakia

Sports drinks sales in Slovakia in 2017 benefited from strengthening health awareness and slowly strengthening purchasing power. This motivated a larger number of consumers to not only practise sports...

March 2018

$990.00


Sports Drinks in Serbia

Sports Drinks in Serbia

An increasing number of people are taking part in recreational sports activities in Serbia, especially younger urban individuals of both sexes. Many of them realise the importance of staying hydrated ...

March 2018

$990.00


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