Spirits in Kenya

Published: September 2013

Publisher: Euromonitor Plc

Product ref: 181129

Pages: 31

Format: PDF

Delivery: Immediate download

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Price: $ 900.00

Report description

Since the Alcoholic Drinks Control Bill came into force Kenya has witnessed the increasing manufacture of illegal Spirits in the country. A recent story in the media featured women in the Korogocho area manufacturing illegal spirits from ARV drugs, using the bottles and illegally purchased labels of well-known economy brands to package their illicit drinks. Devoid of any regulation, these products pose considerable health risks.

Euromonitor International's Spirits in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2008-2012), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2017 illustrate how the market is set to change.

Product coverage: Brandy and Cognac, Liqueurs, Other Spirits, Rum, Tequila (and Mezcal), Whiskies, White Spirits.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Spirits market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of contents

Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Spirits by Category: Total Volume 2007-2012
Table 2 Sales of Spirits by Category: Total Value 2007-2012
Table 3 Sales of Spirits by Category: % Total Volume Growth 2007-2012
Table 4 Sales of Spirits by Category: % Total Value Growth 2007-2012
Table 5 Sales of Spirits by On-trade vs Off-trade: Volume 2007-2012
Table 6 Sales of Spirits by On-trade vs Off-trade: Value 2007-2012
Table 7 Sales of Spirits by On-trade vs Off-trade: % Volume Growth 2007-2012
Table 8 Sales of Spirits by On-trade vs Off-trade: % Value Growth 2007-2012
Table 9 GBO Company Shares of Spirits: % Total Volume 2008-2012
Table 10 NBO Company Shares of Spirits: % Total Volume 2008-2012
Table 11 LBN Brand Shares of Spirits: % Total Volume 2009-2012
Table 12 Production, Imports and Exports of Spirits: Total Volume 2007-2011
Table 13 Imports of Spirits by Country of Origin: Total Volume 2007-2011
Table 14 Imports of Spirits by Country of Origin: Total Value 2007-2011
Table 15 Exports of Spirits by Country of Destination: Total Volume 2007-2011
Table 16 Exports of Spirits by Country of Destination: Total Value 2007-2011
Table 17 Production, Imports and Exports of Brandy & Cognac: Total Volume 2007-2011
Table 18 Production, Imports and Exports of Rum: Total Volume 2007-2011
Table 19 Production, Imports and Exports of Whiskies: Total Volume 2007-2011
Table 20 Forecast Sales of Spirits by Category: Total Volume 2012-2017
Table 21 Forecast Sales of Spirits by Category: Total Value 2012-2017
Table 22 Forecast Sales of Spirits by Category: % Total Volume Growth 2012-2017
Table 23 Forecast Sales of Spirits by Category: % Total Value Growth 2012-2017
East African Breweries Ltd in alcoholic drinks (Kenya)
Strategic Direction
Key Facts
Summary 1 East African Breweries Ltd: Key Facts
Summary 2 East African Breweries Ltd: Operational Indicators
Company Background
Production
Summary 3 East African Breweries Ltd: Production Statistics 2012
Competitive Positioning
Summary 4 East African Breweries Ltd: Competitive Position 2012
Kenya Wine Agencies Ltd (kwal) in alcoholic drinks (Kenya)
Strategic Direction
Key Facts
Summary 5 Kenya Wine Agencies Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 6 Kenya Wine Agencies Ltd: Competitive Position 2012
Wines of the world Ltd in alcoholic drinks (Kenya)
Strategic Direction
Key Facts
Summary 7 Wines of the world Ltd: Key Facts
Company Background
Private Label
Competitive Positioning
Summary 8 Wines of the world Ltd: Competitive Position 2012
Executive Summary
Kenyan Alcoholic Drinks Market Continues To Grow
Branded Events A Growing Trend
International Players Seek To Further Penetrate the Kenyan Market
Alcohol Can Now Be Bought Alongside Bread in Retail Outlets
Market Background
Legislation
Taxation and Duty Levies
Table 24 Taxation and Duty Levies on Alcoholic Drinks 2012
Table 25 Typical Wholesaler and Retailer Off-Trade Mark-ups by Selected Categories 2012
Table 26 Selling Margin of a Typical Beer Brand 2012 - Tusker
Table 27 Selling Margin of a Typical Wine Brand 2012 - Caprice Red
Table 28 Selling Margin of a Typical Spirits Brand 2012 - Johnnie Walker Red Label
Operating Environment
Contraband/parallel Trade
Duty Free
Cross-border/private Imports
Key New Product Launches
Summary 9 Key New Product Developments 2012
Market Indicators
Table 29 Retail Consumer Expenditure on Alcoholic Drinks 2007-2012
Market Data
Table 30 Sales of Alcoholic Drinks by Category: Total Volume 2007-2012
Table 31 Sales of Alcoholic Drinks by Category: Total Value 2007-2012
Table 32 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2007-2012
Table 33 Sales of Alcoholic Drinks by Category: % Total Value Growth 2007-2012
Table 34 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade: Volume 2012
Table 35 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade: Value 2012
Table 36 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade: % Volume 2012
Table 37 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade: % Value 2012
Table 38 GBO Company Shares of Alcoholic Drinks: % Total Volume 2008-2012
Table 39 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2007-2012
Table 40 Distribution of Alcoholic Drinks by Format by Category: % Off-trade Volume 2012
Table 41 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2012-2017
Table 42 Forecast Sales of Alcoholic Drinks by Category: Total Value 2012-2017
Table 43 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2012-2017
Table 44 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2012-2017
Definitions
Sources
Summary 10 Research Sources













Price: $ 900.00

Related research categories

By sector: Spirits

By market: Kenya (in Africa)