Soft Drinks: The future lies beyond sugar

Soft Drinks: The future lies beyond sugar

Published: February 2019
Publisher: MarketLine
Product ref: 306134
Pages: 13
Format: PDF
Delivery: By product vendor

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- Sugar has been increasingly linked in the public consciousness to obesity as several pressure groups have made headlines. As obesity is an increasingly prevalent problem in global public health, it has led to consumers abandoning carbonated soft drinks and also to regulators increasing scrutiny.
- The result of increased awareness campaigns has seen the mainstay of beverage manufacturers, carbonated soft beverages, see a drop in volumes. The Coca-Cola Company and PepsiCo, two of the largest beverage manufacturers, have seen their volumes of traditional products fall, as well as the wider industry. According to MarketLine data, global carbonated soft drinks volumes fell with a compound annual rate of change (CARC) of -1% between 2012 and 2016.
- Nine countries have currently implemented a form of sugar tax, while Denmark did introduce one but was repealed in 2014.The most recent implementer was the UK, which enacted its tax in April 2018. The levy is being applied to manufacturers - whether they pass it on to consumers or not is up to them. Drinks with more than 8g per 100ml will face a tax rate equivalent to 24p per liter. Those containing 5-8g of sugar per 100ml will face a slightly lower rate of tax, of 18p per liter. Pure fruit juices will be exempt as they do not carry added sugar, while drinks with high milk content will also be exempt due to their calcium content.


- Examine the major trends in the drinks and beverage industry and what companies are doing to exploit them
- See why the latest sugar coverage is having such a big effect on the industry
- Explore the reasons behind the rise of bottled water and the new opportunities in that segment
- Examine the problems the industry faces with packaging

Reasons to buy

- What are the key changes happening in the non alcoholic drinks industry?
- What players are making significant new moves in the industry?
- Are there any opportunities arising out of major industry trends?
- What new products are starting to gain traction with consumers?

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By sector: Soft drinks, General drinks

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