Soft Drinks in Venezuela

Soft Drinks in Venezuela

Published: February 2015
Publisher: Euromonitor International
Product ref: 234591
Pages: 74
Format: PDF
Delivery: Immediate download

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In 2014, Coca-Cola FEMSA de Venezuela introduced its domestically manufactured brand Burn, to compete in energy drinks. This seems to be part of the global strategy of the Coca-Cola Company, which looks to expand its participation in the fastest-growing category of soft drinks: energy drinks. Burn was launched to compete under a competitive price strategy, with its retail price below that of flagship brands such as Red Bull and Ad-Rush (both imported) and offered in a larger pack size (355ml...

Euromonitor International's Soft Drinks in Venezuela report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2010-2014), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Juice, RTD Coffee, RTD Tea, Sports and Energy Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
• Get a detailed picture of the Soft Drinks market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Price: $1900.00

Don't worry. No payment is taken yet

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Related research categories

By sector: Soft drinks, General drinks

By market: Venezuela (in South America)


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