Soft Drinks in Italy

Published: July 2013

Publisher: Euromonitor Plc

Product ref: 174508

Pages: 114

Format: PDF

Delivery: Immediate download

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Price: $ 1900.00

Report description

2012 was a year of turmoil for the Italian market, and consumers' confidence hit lower levels than in 2011, exacerbated by the spike in the unemployment rate recorded during the year. As a consequence, consumers were careful and tended to cut their expenditure on non-essential products, and this affected soft drinks to a certain degree, depending on the category. Nonetheless, overall, the market of soft drinks could weather the storm and showed slight growth in 2012 in total volume terms.

Euromonitor International's Soft Drinks in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2008-2012), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2017 illustrate how the market is set to change.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Fruit/Vegetable Juice, RTD Coffee, RTD Tea, Sports and Energy Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Soft Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of contents

Executive Summary
Soft Drinks Shows Minor Growth in 2012
the On-trade Channel Is Most Negatively Affected
Private Label Continues To Gain Ground
Supermarkets Continues To Account for the Majority of Off-trade Sales
Growth Set To Continue Over the Forecast Period
Key Trends and Developments
Soft Drinks Weathered 2012 Storm
the Shade of Sustainability in Soft Drinks in Italy
Traditional Soft Drinks Are the Key To Market Success
Face the Crisis With An Aperitif in the On-trade Channel
the Progress of Private Label in Soft Drinks
Market Data
Table 1 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2007-2012
Table 2 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2007-2012
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2007-2012
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2007-2012
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2012
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2012
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2012
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2012
Table 9 Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2007-2012
Table 10 Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2007-2012
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2007-2012
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2007-2012
Table 13 Company Shares of Soft Drinks (RTD) by Total Volume 2008-2012
Table 14 Brand Shares of Soft Drinks (RTD) by Total Volume 2009-2012
Table 15 Company Shares of On-trade Soft Drinks (RTD) by Volume 2008-2012
Table 16 Brand Shares of On-trade Soft Drinks (RTD) by Volume 2009-2012
Table 17 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2008-2012
Table 18 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2009-2012
Table 19 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2008-2012
Table 20 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2009-2012
Table 21 Company Shares of Off-trade Soft Drinks by Value 2008-2012
Table 22 Brand Shares of Off-trade Soft Drinks by Value 2009-2012
Table 23 Penetration of Private Label (as sold) by Category by Volume 2007-2012
Table 24 Penetration of Private Label by Category by Value 2007-2012
Table 25 Off-trade Sales of Soft Drinks by Category and Distribution Format: % Analysis 2012
Table 26 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2012-2017
Table 27 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2012-2017
Table 28 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2012-2017
Table 29 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2012-2017
Table 30 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2012-2017
Table 31 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2012-2017
Table 32 Forecast Off-trade Sales of Soft Drinks by Category: Value 2012-2017
Table 33 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2012-2017
Appendix
Fountain Sales in Italy
Table 34 Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2007-2012
Table 35 Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2007-2012
Table 36 Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2007-2012
Table 37 Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2007-2012
Table 38 Forecast Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2012-2017
Table 39 Forecast Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2012-2017
Table 40 Forecast Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2012-2017
Table 41 Forecast Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2012-2017
Sources
Summary 1 Research Sources
Acqua Minerale San Benedetto SpA in Soft Drinks (italy)
Strategic Direction
Key Facts
Summary 2 Acqua Minerale San Benedetto SpA Key Facts
Summary 3 Acqua Minerale San Benedetto SpA Key Facts: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 4 Acqua Minerale San Benedetto SpA: Competitive Position 2012
Campari Milano Spa, Davide in Soft Drinks (italy)
Strategic Direction
Key Facts
Summary 5 Campari Milano SpA, Davide: Key Facts
Summary 6 Campari Milano SpA, Davide: Operational Indicators
Company Background
Production
Summary 7 Campari Milano SpA, Davide: Production Statistics 2012
Competitive Positioning
Summary 8 Campari Milano SpA, Davide: Competitive Position 2012
Coca-Cola Hbc Italia SRL in Soft Drinks (italy)
Strategic Direction
Key Facts
Summary 9 Coca-Cola HBC Italia Srl: Key Facts
Summary 10 Coca-Cola HBC Italia Srl: Operational Indicators
Company Background
Production
Summary 11 Coca-Cola HBC Italia Srl: Production Statistics 2012
Competitive Positioning
Summary 12 Coca-Cola HBC Italia Srl: Competitive Position 2012
Cogedí International SpA in Soft Drinks (italy)
Strategic Direction
Key Facts
Summary 13 CoGeDí International SpA: Key Facts
Summary 14 CoGeDí International SpA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 15 CoGeDí International SpA: Competitive Position 2012
Conserve Italia - Consorzio Cooperative Conserve Italia Scarl in Soft Drinks (italy)
Strategic Direction
Key Facts
Summary 16 Conserve Italia - Consorzio Cooperative Conserve Italia scarl: Key Facts
Summary 17 Conserve Italia - Consorzio Cooperative Conserve Italia scarl: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 18 Conserve Italia - Consorzio Cooperative Conserve Italia scarl: Competitive Position 2012
Ferrarelle SpA in Soft Drinks (italy)
Strategic Direction
Key Facts
Summary 19 Ferrarelle SpA: Key Facts
Summary 20 Ferrarelle SpA: Operational Indicators
Company Background
Production
Summary 21 Ferrarelle SpA: Production Statistics 2012
Competitive Positioning
Summary 22 Ferrarelle SpA: Competitive Position 2012
La Doria SpA in Soft Drinks (italy)
Strategic Direction
Key Facts
Summary 23 La Doria SpA: Key Facts
Summary 24 La Doria SpA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 25 La Doria SpA: Competitive Position 2012
San Pellegrino Italia SpA in Soft Drinks (italy)
Strategic Direction
Key Facts
Summary 26 San Pellegrino Italia SpA: Key Facts
Summary 27 San Pellegrino Italia SpA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 28 San Pellegrino Italia SpA: Competitive Position 2012
Zuegg SpA in Soft Drinks (italy)
Strategic Direction
Key Facts
Summary 29 Zuegg SpA: Key Facts
Summary 30 Zuegg SpA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 31 Zuegg SpA: Competitive Position 2012
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Institutional Bottled Water Sales
Table 42 Sales of Bottled Water to Institutional Channel 2007-2012
Table 43 Off-trade Sales of Bottled Water by Category: Volume 2007-2012
Table 44 Off-trade Sales of Bottled Water by Category: Value 2007-2012
Table 45 Off-trade Sales of Bottled Water by Category: % Volume Growth 2007-2012
Table 46 Off-trade Sales of Bottled Water by Category: % Value Growth 2007-2012
Table 47 Leading Flavours for Flavoured Bottled Water: % Volume Breakdown 2007-2012
Table 48 Leading Flavours for Functional Bottled Water: % Volume Breakdown 2007-2012
Table 49 Company Shares of Bottled Water by Off-trade Volume 2008-2012
Table 50 Brand Shares of Bottled Water by Off-trade Volume 2009-2012
Table 51 Company Shares of Bottled Water by Off-trade Value 2008-2012
Table 52 Brand Shares of Bottled Water by Off-trade Value 2009-2012
Table 53 Forecast Off-trade Sales of Bottled Water by Category: Volume 2012-2017
Table 54 Forecast Off-trade Sales of Bottled Water by Category: Value 2012-2017
Table 55 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2012-2017
Table 56 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2012-2017
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 57 Low Calorie Carbonates in % of Total Cola Carbonates 2007-2012
Table 58 Off-trade Sales of Carbonates by Category: Volume 2007-2012
Table 59 Off-trade Sales of Carbonates by Category: Value 2007-2012
Table 60 Off-trade Sales of Carbonates by Category: % Volume Growth 2007-2012
Table 61 Off-trade Sales of Carbonates by Category: % Value Growth 2007-2012
Table 62 On-trade vs Off-trade Sales of Carbonates: Volume 2007-2012
Table 63 On-trade vs Off-trade Sales of Carbonates: Value 2007-2012
Table 64 On-trade vs Off-trade Sales of Carbonates: % Volume Growth 2007-2012
Table 65 On-trade vs Off-trade Sales of Carbonates: % Value Growth 2007-2012
Table 66 Off-trade Sales of Low Calorie Cola Carbonates by Category: % Volume Breakdown 2007-2012
Table 67 Leading Flavours for Cola Carbonates: % Volume Breakdown 2007-2012
Table 68 Leading Flavours for Non-cola Carbonates: % Volume Breakdown 2007-2012
Table 69 Company Shares of Carbonates by Off-trade Volume 2008-2012
Table 70 Brand Shares of Carbonates by Off-trade Volume 2009-2012
Table 71 Company Shares of Carbonates by Off-trade Value 2008-2012
Table 72 Brand Shares of Carbonates by Off-trade Value 2009-2012
Table 73 Forecast Off-trade Sales of Carbonates by Category: Volume 2012-2017
Table 74 Forecast Off-trade Sales of Carbonates by Category: Value 2012-2017
Table 75 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2012-2017
Table 76 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2012-2017
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Concentrates Conversions
Summary 32 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 77 Off-trade Sales of Concentrates (as sold) by Category: Volume 2007-2012
Table 78 Off-trade Sales of Concentrates (as sold) by Category: % Volume Growth 2007-2012
Table 79 Off-trade Sales of Concentrates (RTD) by Category: Volume 2007-2012
Table 80 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2007-2012
Table 81 Off-trade Sales of Concentrates by Category: Value 2007-2012
Table 82 Off-trade Sales of Concentrates by Category: % Value Growth 2007-2012
Table 83 Leading Flavours for Liquid Concentrates: % Volume Breakdown 2007-2012
Table 84 Leading Flavours for Powder Concentrates: % Volume Breakdown 2007-2012
Table 85 Company Shares of Liquid Concentrates (as sold) by Off-trade Volume 2008-2012
Table 86 Brand Shares of Liquid Concentrates (as sold) by Off-trade Volume 2009-2012
Table 87 Company Shares of Powder Concentrates (as sold) by Off-trade Volume 2008-2012
Table 88 Brand Shares of Powder Concentrates (as sold) by Off-trade Volume 2009-2012
Table 89 Company Shares of Concentrates (RTD) by Off-trade Volume 2008-2012
Table 90 Brand Shares of Concentrates (RTD) by Off-trade Volume 2009-2012
Table 91 Company Shares of Concentrates by Off-trade Value 2008-2012
Table 92 Brand Shares of Concentrates by Off-trade Value 2009-2012
Table 93 Forecast Off-trade Sales of Concentrates (as sold) by Category: Volume 2012-2017
Table 94 Forecast Off-trade Sales of Concentrates (as sold) by Category: % Volume Growth 2012-2017
Table 95 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2012-2017
Table 96 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2012-2017
Table 97 Forecast Off-trade Sales of Concentrates by Category: Value 2012-2017
Table 98 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2012-2017
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 99 Off-trade Sales of Fruit/Vegetable Juice by Category: Volume 2007-2012
Table 100 Off-trade Sales of Fruit/Vegetable Juice by Category: Value 2007-2012
Table 101 Off-trade Sales of Fruit/Vegetable Juice by Category: % Volume Growth 2007-2012
Table 102 Off-trade Sales of Fruit/Vegetable Juice by Category: % Value Growth 2007-2012
Table 103 Leading Flavours for 100% Juice: % Volume Breakdown 2007-2012
Table 104 Leading Flavours for Juice Drinks (up to 24% Juice): % Volume Breakdown 2007-2012
Table 105 Leading Flavours for Nectars (25-99% Juice): % Volume Breakdown 2007-2012
Table 106 % Share of Smoothies in 100% Juice: Off-trade Value 2012
Table 107 % Share of Smoothies in Nectars (25-99% Juice): Off-trade Value 2012
Table 108 Chilled Vs Ambient Not From Concentrate 100% Juice: % Volume Analysis 2007-2012
Table 109 Chilled Vs Ambient Reconstituted 100% Juice: % Volume Analysis 2007-2012
Table 110 Company Shares of Fruit/Vegetable Juice by Off-trade Volume 2008-2012
Table 111 Brand Shares of Fruit/Vegetable Juice by Off-trade Volume 2009-2012
Table 112 Company Shares of Fruit/Vegetable Juice by Off-trade Value 2008-2012
Table 113 Brand Shares of Fruit/Vegetable Juice by Off-trade Value 2009-2012
Table 114 Forecast Off-trade Sales of Fruit/Vegetable Juice by Category: Volume 2012-2017
Table 115 Forecast Off-trade Sales of Fruit/Vegetable Juice by Category: Value 2012-2017
Table 116 Forecast Off-trade Sales of Fruit/Vegetable Juice by Category: % Volume Growth 2012-2017
Table 117 Forecast Off-trade Sales of Fruit/Vegetable Juice by Category: % Value Growth 2012-2017
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 118 Off-trade Sales of RTD Coffee: Volume 2007-2012
Table 119 Off-trade Sales of RTD Coffee: Value 2007-2012
Table 120 Off-trade Sales of RTD Coffee: % Volume Growth 2007-2012
Table 121 Off-trade Sales of RTD Coffee: % Value Growth 2007-2012
Table 122 Company Shares of RTD Coffee by Off-trade Volume 2008-2012
Table 123 Brand Shares of RTD Coffee by Off-trade Volume 2009-2012
Table 124 Leading Flavours for RTD Coffee: % Volume Breakdown 2007-2012
Table 125 Company Shares of RTD Coffee by Off-trade Value 2008-2012
Table 126 Brand Shares of RTD Coffee by Off-trade Value 2009-2012
Table 127 Forecast Off-trade Sales of RTD Coffee: Volume 2012-2017
Table 128 Forecast Off-trade Sales of RTD Coffee: Value 2012-2017
Table 129 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2012-2017
Table 130 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2012-2017
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 131 Off-trade Sales of RTD Tea by Category: Volume 2007-2012
Table 132 Off-trade Sales of RTD Tea by Category: Value 2007-2012
Table 133 Off-trade Sales of RTD Tea by Category: % Volume Growth 2007-2012
Table 134 Off-trade Sales of RTD Tea by Category: % Value Growth 2007-2012
Table 135 Leading Flavours for RTD Tea: % Volume Breakdown 2007-2012
Table 136 Company Shares of RTD Tea by Off-trade Volume 2008-2012
Table 137 Brand Shares of RTD Tea by Off-trade Volume 2009-2012
Table 138 Company Shares of RTD Tea by Off-trade Value 2008-2012
Table 139 Brand Shares of RTD Tea by Off-trade Value 2009-2012
Table 140 Forecast Off-trade Sales of RTD Tea by Category: Volume 2012-2017
Table 141 Forecast Off-trade Sales of RTD Tea by Category: Value 2012-2017
Table 142 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2012-2017
Table 143 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2012-2017
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 144 Off-trade Sales of Sports and Energy Drinks by Category: Volume 2007-2012
Table 145 Off-trade Sales of Sports and Energy Drinks by Category: Value 2007-2012
Table 146 Off-trade Sales of Sports and Energy Drinks by Category: % Volume Growth 2007-2012
Table 147 Off-trade Sales of Sports and Energy Drinks by Category: % Value Growth 2007-2012
Table 149 Company Shares of Sports and Energy Drinks by Off-trade Volume 2008-2012
Table 150 Brand Shares of Sports and Energy Drinks by Off-trade Volume 2009-2012
Table 151 Company Shares of Sports and Energy Drinks by Off-trade Value 2008-2012
Table 152 Brand Shares of Sports and Energy Drinks by Off-trade Value 2009-2012
Table 153 Forecast Off-trade Sales of Sports and Energy Drinks by Category: Volume 2012-2017
Table 154 Forecast Off-trade Sales of Sports and Energy Drinks by Category: Value 2012-2017
Table 155 Forecast Off-trade Sales of Sports and Energy Drinks by Category: % Volume Growth 2012-2017
Table 156 Forecast Off-trade Sales of Sports and Energy Drinks by Category: % Value Growth 2012-2017













Price: $ 1900.00

Related research categories

By sector: Soft drinks, General drinks

By market: Italy (in Europe)