Soft Drinks in Germany

Published: July 2013

Publisher: Euromonitor Plc

Product ref: 176094

Pages: 109

Format: PDF

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Price: $ 1900.00

Report description

Soft drinks in Germany achieved positive total volume and value sales growth in 2012. The off-trade channel continued to grow at the expense of the on-trade, mainly driven by the ongoing cocooning trend. In volume terms, RTD coffee, followed by sports and energy drinks, posted the strongest performance. Fruit/vegetable juice, in contrast, was the main loser as consumers continued to shift to other types of soft drinks which are seen as healthier.

Euromonitor International's Soft Drinks in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2008-2012), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2017 illustrate how the market is set to change.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Fruit/Vegetable Juice, RTD Coffee, RTD Tea, Sports and Energy Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Soft Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of contents

Executive Summary
Soft Drinks Registers Further Growth in 2012
Health and Wellness Trend Continues
Coca-Cola Continues To Lead Soft Drinks in Germany
Discounters the Most Popular Distribution Channel for Soft Drinks
Stagnation Expected Over the Forecast Period
Key Trends and Developments
Cocooning Trend Still Alive and Benefiting Off-trade Sales
Weight Concerns and the Usage of Stevia Open Up Opportunities for Low Calorie Soft Drinks
Convenience Remains Important in Hectic Lifestyles
Ongoing Battle Between Domestic and International Brands
Health Trend and Novelty Factor Benefit Superfruits
Market Data
Table 1 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2007-2012
Table 2 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2007-2012
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2007-2012
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2007-2012
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2012
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2012
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2012
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2012
Table 9 Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2007-2012
Table 10 Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2007-2012
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2007-2012
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2007-2012
Table 13 Company Shares of Soft Drinks (RTD) by Total Volume 2008-2012
Table 14 Brand Shares of Soft Drinks (RTD) by Total Volume 2009-2012
Table 15 Company Shares of On-trade Soft Drinks (RTD) by Volume 2008-2012
Table 16 Brand Shares of On-trade Soft Drinks (RTD) by Volume 2009-2012
Table 17 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2008-2012
Table 18 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2009-2012
Table 19 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2008-2012
Table 20 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2009-2012
Table 21 Company Shares of Off-trade Soft Drinks by Value 2008-2012
Table 22 Brand Shares of Off-trade Soft Drinks by Value 2009-2012
Table 23 Penetration of Private Label (as sold) by Category by Volume 2007-2012
Table 24 Penetration of Private Label by Category by Value 2007-2012
Table 25 Off-trade Sales of Soft Drinks by Category and Distribution Format: % Analysis 2012
Table 26 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2012-2017
Table 27 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2012-2017
Table 28 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2012-2017
Table 29 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2012-2017
Table 30 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2012-2017
Table 31 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2012-2017
Table 32 Forecast Off-trade Sales of Soft Drinks by Category: Value 2012-2017
Table 33 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2012-2017
Appendix
Fountain Sales in Germany
Market Data
Table 34 Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2007-2012
Table 35 Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2007-2012
Table 36 Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2007-2012
Table 37 Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2007-2012
Table 38 Forecast Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2012-2017
Table 39 Forecast Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2012-2017
Table 40 Forecast Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2012-2017
Table 41 Forecast Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2012-2017
Definitions
Sources
Summary 1 Research Sources
Beckers Bester GmbH in Soft Drinks (germany)
Strategic Direction
Key Facts
Summary 2 Beckers Bester GmbH: Key Facts
Summary 3 Beckers Bester GmbH: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 4 Beckers Bester GmbH: Competitive Position 2012
Bionade GmbH in Soft Drinks (germany)
Strategic Direction
Key Facts
Summary 5 Bionade GmbH: Key Facts
Company Background
Production
Summary 6 Bionade GmbH: Production Statistics 2011
Competitive Positioning
Summary 7 Bionade GmbH: Competitive Position 2012
Coca-Cola GmbH in Soft Drinks (germany)
Strategic Direction
Key Facts
Summary 8 Coca-Cola GmbH: Key Facts
Company Background
Production
Competitive Positioning
Summary 9 Coca-Cola GmbH: Competitive Position 2012
Danone Waters Deutschland GmbH in Soft Drinks (germany)
Strategic Direction
Key Facts
Summary 10 Danone Waters Deutschland GmbH: Key Facts
Company Background
Production
Competitive Positioning
Summary 11 Danone Waters Deutschland GmbH: Competitive Position 2012
Deutsche Sinalco GmbH Markengetränke & Co Kg in Soft Drinks (germany)
Strategic Direction
Key Facts
Summary 12 Deutsche Sinalco GmbH Markengetränke & Co KG: Key Facts
Company Background
Production
Competitive Positioning
Summary 13 Deutsche Sinalco GmbH Markengetränke & Co KG: Competitive Position 2012
Eckes-granini Deutschland GmbH in Soft Drinks (germany)
Strategic Direction
Key Facts
Summary 14 Eckes-Granini Deutschland GmbH: Key Facts
Summary 15 Eckes-Granini Deutschland GmbH: Operational Indicators
Company Background
Production
Summary 16 Eckes-Granini Deutschland GmbH: Production Statistics 2012
Competitive Positioning
Summary 17 Eckes-Granini Deutschland GmbH: Competitive Position 2012
Gerolsteiner Brunnen GmbH & Co Kg in Soft Drinks (germany)
Strategic Direction
Key Facts
Summary 18 Gerolsteiner Brunnen GmbH & Co KG: Key Facts
Summary 19 Gerolsteiner Brunnen GmbH & Co KG: Operational Indicators
Company Background
Production
Summary 20 Gerolsteiner Brunnen GmbH & Co KG: Production Statistics 2011
Competitive Positioning
Summary 21 Gerolsteiner Brunnen GmbH & Co KG: Competitive Position 2012
Nestlé Deutschland AG in Soft Drinks (germany)
Strategic Direction
Key Facts
Summary 22 Nestlé Deutschland AG: Key Facts
Company Background
Production
Summary 23 Nestlé Deutschland AG: Production Statistics 2012
Competitive Positioning
Summary 24 Nestlé Deutschland AG: Competitive Position 2012
PepsiCo Deutschland GmbH in Soft Drinks (germany)
Strategic Direction
Key Facts
Summary 25 PepsiCo Deutschland GmbH: Key Facts
Company Background
Production
Competitive Positioning
Summary 26 PepsiCo Deutschland GmbH: Competitive Position 2012
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Institutional Bottled Water Sales
Table 42 Sales of Bottled Water to Institutional Channel 2007-2012
Table 43 Off-trade Sales of Bottled Water by Category: Volume 2007-2012
Table 44 Off-trade Sales of Bottled Water by Category: Value 2007-2012
Table 45 Off-trade Sales of Bottled Water by Category: % Volume Growth 2007-2012
Table 46 Off-trade Sales of Bottled Water by Category: % Value Growth 2007-2012
Table 47 Leading Flavours for Flavoured Bottled Water: % Volume Breakdown 2007-2012
Table 48 Leading Flavours for Functional Bottled Water: % Volume Breakdown 2007-2012
Table 49 Company Shares of Bottled Water by Off-trade Volume 2008-2012
Table 50 Brand Shares of Bottled Water by Off-trade Volume 2009-2012
Table 51 Company Shares of Bottled Water by Off-trade Value 2008-2012
Table 52 Brand Shares of Bottled Water by Off-trade Value 2009-2012
Table 53 Forecast Off-trade Sales of Bottled Water by Category: Volume 2012-2017
Table 54 Forecast Off-trade Sales of Bottled Water by Category: Value 2012-2017
Table 55 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2012-2017
Table 56 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2012-2017
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 57 Low Calorie Carbonates by Category, 2007-2012
Table 58 Off-trade Sales of Carbonates by Category: Volume 2007-2012
Table 59 Off-trade Sales of Carbonates by Category: Value 2007-2012
Table 60 Off-trade Sales of Carbonates by Category: % Volume Growth 2007-2012
Table 61 Off-trade Sales of Carbonates by Category: % Value Growth 2007-2012
Table 62 On-trade vs Off-trade Sales of Carbonates: Volume 2007-2012
Table 63 On-trade vs Off-trade Sales of Carbonates: Value 2007-2012
Table 64 On-trade vs Off-trade Sales of Carbonates: % Volume Growth 2007-2012
Table 65 On-trade vs Off-trade Sales of Carbonates: % Value Growth 2007-2012
Table 66 Off-trade Sales of Low Calorie Cola Carbonates by Category: % Volume Breakdown 2007-2012
Table 67 Leading Flavours for Cola Carbonates: % Volume Breakdown 2007-2012
Table 68 Leading Flavours for Non-cola Carbonates: % Volume Breakdown 2007-2012
Table 69 Company Shares of Carbonates by Off-trade Volume 2008-2012
Table 70 Brand Shares of Carbonates by Off-trade Volume 2009-2012
Table 71 Company Shares of Carbonates by Off-trade Value 2008-2012
Table 72 Brand Shares of Carbonates by Off-trade Value 2009-2012
Table 73 Forecast Off-trade Sales of Carbonates by Category: Volume 2012-2017
Table 74 Forecast Off-trade Sales of Carbonates by Category: Value 2012-2017
Table 75 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2012-2017
Table 76 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2012-2017
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Concentrates Conversions
Summary 27 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 77 Off-trade Sales of Concentrates (as sold) by Category: Volume 2007-2012
Table 78 Off-trade Sales of Concentrates (as sold) by Category: % Volume Growth 2007-2012
Table 79 Off-trade Sales of Concentrates (RTD) by Category: Volume 2007-2012
Table 80 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2007-2012
Table 81 Off-trade Sales of Concentrates by Category: Value 2007-2012
Table 82 Off-trade Sales of Concentrates by Category: % Value Growth 2007-2012
Table 83 Leading Flavours for Liquid Concentrates: % Volume Breakdown 2007-2012
Table 84 Leading Flavours for Powder Concentrates: % Volume Breakdown 2007-2012
Table 85 Company Shares of Liquid Concentrates (as sold) by Off-trade Volume 2008-2012
Table 86 Brand Shares of Liquid Concentrates (as sold) by Off-trade Volume 2009-2012
Table 87 Company Shares of Powder Concentrates (as sold) by Off-trade Volume 2008-2012
Table 88 Brand Shares of Powder Concentrates (as sold) by Off-trade Volume 2009-2012
Table 89 Company Shares of Concentrates (RTD) by Off-trade Volume 2008-2012
Table 90 Brand Shares of Concentrates (RTD) by Off-trade Volume 2009-2012
Table 91 Company Shares of Concentrates by Off-trade Value 2008-2012
Table 92 Brand Shares of Concentrates by Off-trade Value 2009-2012
Table 93 Forecast Off-trade Sales of Concentrates (as sold) by Category: Volume 2012-2017
Table 94 Forecast Off-trade Sales of Concentrates (as sold) by Category: % Volume Growth 2012-2017
Table 95 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2012-2017
Table 96 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2012-2017
Table 97 Forecast Off-trade Sales of Concentrates by Category: Value 2012-2017
Table 98 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2012-2017
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 99 Off-trade Sales of Fruit/Vegetable Juice by Category: Volume 2007-2012
Table 100 Off-trade Sales of Fruit/Vegetable Juice by Category: Value 2007-2012
Table 101 Off-trade Sales of Fruit/Vegetable Juice by Category: % Volume Growth 2007-2012
Table 102 Off-trade Sales of Fruit/Vegetable Juice by Category: % Value Growth 2007-2012
Table 103 Leading Flavours for 100% Juice: % Volume Breakdown 2007-2012
Table 104 Leading Flavours for Juice Drinks (up to 24% Juice): % Volume Breakdown 2007-2012
Table 105 Leading Flavours for Nectars (25-99% Juice): % Volume Breakdown 2007-2012
Table 106 % Share of Smoothies in 100% Juice: Off-trade Value 2012
Table 107 % Share of Smoothies in Nectars (25-99% Juice): Off-trade Value 2012
Table 108 Chilled Vs Ambient Not From Concentrate 100% Juice: % Volume Analysis 2007-2012
Table 109 Chilled Vs Ambient Reconstituted 100% Juice: % Volume Analysis 2007-2012
Table 110 Company Shares of Fruit/Vegetable Juice by Off-trade Volume 2008-2012
Table 111 Brand Shares of Fruit/Vegetable Juice by Off-trade Volume 2009-2012
Table 112 Company Shares of Fruit/Vegetable Juice by Off-trade Value 2008-2012
Table 113 Brand Shares of Fruit/Vegetable Juice by Off-trade Value 2009-2012
Table 114 Forecast Off-trade Sales of Fruit/Vegetable Juice by Category: Volume 2012-2017
Table 115 Forecast Off-trade Sales of Fruit/Vegetable Juice by Category: Value 2012-2017
Table 116 Forecast Off-trade Sales of Fruit/Vegetable Juice by Category: % Volume Growth 2012-2017
Table 117 Forecast Off-trade Sales of Fruit/Vegetable Juice by Category: % Value Growth 2012-2017
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 118 Off-trade Sales of RTD Coffee: Volume 2007-2012
Table 119 Off-trade Sales of RTD Coffee: Value 2007-2012
Table 120 Off-trade Sales of RTD Coffee: % Volume Growth 2007-2012
Table 121 Off-trade Sales of RTD Coffee: % Value Growth 2007-2012
Table 122 Company Shares of RTD Coffee by Off-trade Volume 2008-2012
Table 123 Brand Shares of RTD Coffee by Off-trade Volume 2009-2012
Table 124 Leading Flavours for RTD Coffee: % Volume Breakdown 2007-2012
Table 125 Company Shares of RTD Coffee by Off-trade Value 2008-2012
Table 126 Brand Shares of RTD Coffee by Off-trade Value 2009-2012
Table 127 Forecast Off-trade Sales of RTD Coffee: Volume 2012-2017
Table 128 Forecast Off-trade Sales of RTD Coffee: Value 2012-2017
Table 129 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2012-2017
Table 130 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2012-2017
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 131 Off-trade Sales of RTD Tea by Category: Volume 2007-2012
Table 132 Off-trade Sales of RTD Tea by Category: Value 2007-2012
Table 133 Off-trade Sales of RTD Tea by Category: % Volume Growth 2007-2012
Table 134 Off-trade Sales of RTD Tea by Category: % Value Growth 2007-2012
Table 135 Leading Flavours for RTD Tea: % Volume Breakdown 2007-2012
Table 136 Company Shares of RTD Tea by Off-trade Volume 2008-2012
Table 137 Brand Shares of RTD Tea by Off-trade Volume 2009-2012
Table 138 Company Shares of RTD Tea by Off-trade Value 2008-2012
Table 139 Brand Shares of RTD Tea by Off-trade Value 2009-2012
Table 140 Forecast Off-trade Sales of RTD Tea by Category: Volume 2012-2017
Table 141 Forecast Off-trade Sales of RTD Tea by Category: Value 2012-2017
Table 142 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2012-2017
Table 143 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2012-2017
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 144 Off-trade Sales of Sports and Energy Drinks by Category: Volume 2007-2012
Table 145 Off-trade Sales of Sports and Energy Drinks by Category: Value 2007-2012
Table 146 Off-trade Sales of Sports and Energy Drinks by Category: % Volume Growth 2007-2012
Table 147 Off-trade Sales of Sports and Energy Drinks by Category: % Value Growth 2007-2012
Table 148 Leading Flavours for Sports and Energy Drinks: % Volume Breakdown 2007-2012
Table 149 Company Shares of Sports and Energy Drinks by Off-trade Volume 2008-2012
Table 150 Brand Shares of Sports and Energy Drinks by Off-trade Volume 2009-2012
Table 151 Company Shares of Sports and Energy Drinks by Off-trade Value 2008-2012
Table 152 Brand Shares of Sports and Energy Drinks by Off-trade Value 2009-2012
Table 153 Forecast Off-trade Sales of Sports and Energy Drinks by Category: Volume 2012-2017
Table 154 Forecast Off-trade Sales of Sports and Energy Drinks by Category: Value 2012-2017
Table 155 Forecast Off-trade Sales of Sports and Energy Drinks by Category: % Volume Growth 2012-2017
Table 156 Forecast Off-trade Sales of Sports and Energy Drinks by Category: % Value Growth 2012-2017













Price: $ 1900.00

Related research categories

By sector: Soft drinks, General drinks

By market: Germany (in Europe)