Soft Drinks Global Trends and Opportunities

Soft Drinks Global Trends and Opportunities

Published: September 2010
Publisher: Euromonitor International
Product ref: 96359
Pages: 54
Format: PDF
Delivery: Immediate download

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Soft drinks volume sales still managed growth of 3% in 2009 during the global economic downturn but this was around half that seen during the peak years of 2006 and 2007. Affordability and value for money can still create category opportunities.

More than half the world's expenditure on soft drinks is in the highly mature markets of North America and Western Europe. Further growth in these areas often comes at the expense of existing brands, and so expansion to developing markets is needed.

Soft drinks categories long accustomed to promoting health benefits will find that consumers are no longer as willing to pay inflated prices. A clear message of value-added elements such as natural sweeteners will be needed to justify premium prices.

2009 deals by PepsiCo Inc and The Coca-Cola Co to purchase their domestic bottlers should help position them for long-term growth, but in the meantime Japanese companies and other global competitors are expanding at a faster rate.

Still drinks such as fruit/vegetable juice and RTD tea have an inherently healthy perception about them and offer great potential to offset flat growth in core categories over the next five years, especially in China.

Euromonitor International's Soft Drinks Global Trends and Opportunities market report offers a comprehensive guide to the size and shape of the market at an international level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Why buy this report

  • Get insight into trends in market performance
  • Pinpoint growth sectors and identify factors driving change
  • Identify market and brand leaders and understand the competitive environment

Regional coverage
Western Europe; Eastern Europe; North America; Latin America; Asia-Pacific; Oceania; Africa and the Middle East

Price: $2000.00

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Related research categories

By sector: Soft drinks, Trends, General drinks

By market: Global

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