Slovak Republic Beer Market Insights 2013

Published: July 2013

Publisher: Canadean Ltd

Product ref: 176491

Pages: 94

Format: PDF

Delivery: By product vendor

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Price: $ 6171.00

Report description

Product Synopsis
A detailed market research report on the Slovak Republic beer industry. Researched and published by Canadean.

Introduction and Landscape
Why was the report written?
This report comprises of high level market research data on the Slovak Republic beer industry, published by Canadean. The report covers total market (on- and off-premise) and includes valuable insight and analysis on beer market trends, brands, brewers, packaging, distribution channels, market valuation and pricing.

What is the current market landscape and what is changing?
The craze for beer mixes continued last year and changed the course of the beer market in Slovakia. Consumption is also moving towards off-premise due to price differences and the changing lifestyle of the younger generation who are more health and sport conscious.

What are the key drivers behind recent market changes?
All breweries have now launched beer mixers in different flavors and alcoholic strength. Radler is particularly popular with women and younger consumers who enjoy trying new products. This development in the demand for beer illustrates the changing lifestyle of the Slovak population; lower alcoholic beers are becoming more popular due to their lower price and convenience in increasingly hectic lifestyles.

What makes this report unique and essential to read?
The Slovak Republic Beer Market Insight report is designed for clients needing a quality in-depth understanding of the dynamics and structure of the Beer market. The report provides a much more granular and detailed data set than our competitors. All data has been researched, brand upwards, by an experienced ‘on-the-ground’ industry analyst who conducts face-to-face interviews with key producers, leading companies in allied industries, distributors and retailers.

Key Features and Benefits
This report provides readers with an excellent way of gaining a thorough understanding of the dynamics and structure of the Slovak Republic Beer industry. Data includes volumes from 2008 to 2012 plus forecasts for 2013, enabling historical and current trend analysis.

This report provides readers with in-depth market segmentation: mainstream, premium, super premium, discount, alcoholic strength, local segmentation, beer type.

This report provides data and analysis of the performance of both domestic and imported brands and reports on new product activity in 2012.

This report provides an analysis of industry structure, reports on company volumes and contains brewer profiles for top major brewers

This report provides distribution channel data (on- vs off-premise) and discusses the latest trends in the key sub-channels. Packaging data includes consumption volumes by pack material, type, size, refillable vs non-refillable, multi-serve vs single serve. Market valuation data and pricing data, including beer consumption by price segment/distribution channel and selected consumer beer prices are also included.

Key Market Issues
The weather in 2012 was warmer, at almost 1 degree above average temperatures, and the crucial summer months were hot and dry.

Can was revived last year due to the rise of radler, of which almost half is sold in can packaging. It is also viewed as a more luxury packaging than the traditional glass bottle by Slovak consumers.

The slowdown in the economy has also been reflected in rising unemployment. Slovakia suffers with high structural unemployment, which is one of the highest in the Eurozone.

Many brewers cut costs due to low margins, which were squeezed by previous declining consumption and increasing costs. A knock on effect of these factors was the small brewery, Popper, closing down at the end of 2012.

Slovaks are still watching their wallets on perishables like food and drinks. This has resulted in high price sensitivity and low brand loyalty as many consumers are shopping only for special offers. The loyalty to specific brand has thus been undermined.

Key Highlights
In 2012 beer sales were up, fuelled by the warm summer and the continuous popularity of radler beer mixers.

The well-developed premium segment is represented largely by Slovak brands instead of international brands, illustrating the Slovak belief that beer need not be foreign to be premium. Similarly, super premium brands are represented largely by Czech brands

Advertising in 2012 was up due to the advertising support for radlers by the two leading breweries.

Due to competitive pricing of other local brands there is limited interest in Private Label beers, most of which suffer from a poor reputation with consumers.

PET packaging performed well. It is associated with sharing among friends or for travelling to the country on weekends. It is seen as convenient, light, re-sealable, and unbreakable.

Table of contents

Executive Summary
Section 1 Market Context
MARKET CONTEXT
Market Environment
The Consumer Palate
All Commercial Beverages
Legislation and Taxation
MARKET PARAMETER TABLES
Table – Population Size and Growth, 1992-F
Table – East Europe Population Size and Growth, 2002-2013F
Table – Economic Indicators, 2004-2014F
Table – East Europe Commercial Beverage Consumption - Per Capita, 2002-2013F
Table – East Europe Commercial Beverage Consumption - Per Capita, % Share, 2002-2013F
Table – East Europe Beverage Consumption Per Capita, Growth, 2003-2013F
LEGISLATION AND TAXATION TABLES
Table 1.5.1 – Taxation Base
Table 1.5.2 – Historical Excise Rates of Beer
Table 1.5.3 – Legal Controls on Beer
Table 1.5.4 – Tax Burden on Beer @ 5% Abv, 2012
Section 2 Market Background Briefing
MARKET BACKGROUND BRIEFING
Table – Beer Definitions by Type - Local Segmentation
Table – Beer Definitions by Type - Standard Price Segmentation
Table – Beer Definitions by Type - Alcoholic Strength
Table – Beer Definitions by Type – Beer Type
Table – Beer Definitions by Type - Local, National and International
Section 3 Market Update
MARKET UPDATE
Beer Key Facts
Market Size
Growth
Market Value
Segmentation 2012
Distribution 2012
Packaging 2012
MARKET COMMENTARY
Current and Emerging Trends
Outlook
Imports and Exports
Segmentation
Top 10 Beer Brands - Volume, 2010-2012
Top 10 International Premium and Superpremium Beer Brands - Volume, 2012-2012
Licensed Brand Owners and Licensees
Brand Analysis
Private Label/Private Label Producers
New Products Activity
Chart – Leading Brewers/Importer, 2012
Market Structure
Brewers
Chart – Consumption by Pack Material/Type, 2012
Packaging Trends
Chart – Distribution by Channel, 2012
Chart – Consumption by Price Segment, 2012
Market Valuation and Pricing
Beer Market Valuation (Local Currency), 2011-2013F
Distribution Trends
DISTRIBUTION AND PRICING TABLES
Table 3.4.1 – Outlet Universe for Beer, Number/% Share, 2008-2012
Table 3.4.2 – Outlet Universe for Beer by Turnover, Value/% Share, 2008-2012
Table 3.5.1 – Leading Retail Groups for Beer – Number/% Share, 2008-2012
Table 3.5.2 – Leading Retail Groups for Beer – Turnover/% Share, 2008-2012
Table 3.8 – Leading Importers and Distributors, 2012
Table 3.9 – Trade Margin Build-Up Model
Table 3.10.1 – Selected Consumer Beer Prices – Off-Premise, 2011-2013
Table 3.10.2 – Selected Consumer Beer Prices – On-Premise, 2011-2013
DATA TABLES
Commercial Beverage Consumption Per Capita, Litres, 2002-2013F
Commercial Beverage Consumption Per Capita, % Share, 2002-2013F
Commercial Beverage Consumption Per Capita, Growth, 2002-2013F
Commercial Beverage Consumption, Million Litres, 2002-2013F
Alcoholic Beverage Consumption – Litres of Pure Alcohol (LPA) Per Capita, 2002-2013F
Beer Production/Trade/Consumption, 2002-2013F
Beer Production/Trade/Consumption, Growth, 2002-2013F
Consumption of FABs and Cider, 2000-2013F
Beer Foreign Trade by Country (Imports), 2009-2013F
Beer Foreign Trade by Country (Exports), 2009-2013F
Beer Market Valuation (Local Currency), 2011-2013F
Beer Consumption by Local Definition, 2009-2013F
Beer Consumption by Standard Price Segmentation, 2009-2013F
Beer Consumption by Alcoholic Strength, 2009-2013F
Beer Consumption by Type, 2009-2013F
Beer Consumption by Geographic Scope, 2009-2013F
Beer All Trademarks, 2008-2012
Beer Brands by Local Definition, 2008-2012
Beer Brands by Standard Price Segment, 2008-2012
Beer Brands by Alcoholic Strength, 2008-2012
Beer Brands by Type, 2008-2012
Beer Imported Brands by Origin, 2008-2012
Beer Licensed Brands, 2008-2012
Beer Private Label Brands, 2008-2012
Beer Trademark Owners, 2008-2012
Beer Local Operators, 2008-2012
Beer Leading Brewers/Importers, 2008-2012
Beer Consumption by Pack Mix: Refillability/Type/Material/Size, 2009-2013F
Beer Distribution: On-Premise v Off-Premise, 2009-2013F
Section 4 Brewer Profiles
BREWER PROFILES
HEINEKEN SLOVENSKO AS
Ownership/Shareholders
Company History
Strategic Information
Other Beverage Interests
Company Data
Table – Breweries, Capacity, 000s HL
Table -  Heineken Slovensko Full Brand List, ABV%, Pack Type
Table – Heineken Slovensko Brand Volumes, 2008-2012
PIVOVARY TOPVAR AS
Ownership/Shareholders
Company History
Strategic Information
Other Beverage Interests
Company Data
Table – Breweries, Capacity, 000s HL
Table -  PivovaryTopvar Full Brand List, ABV%, Pack Type
Table – PivovaryTopvar Brand Volumes, 2008-2012
SMALLER BREWERS
BanskobystrickyPivovar (Urpin)
Pivovar Popper
PivovarSteiger
Methodology
Beer Attributes Definitions
Product Definitions
Packaging Definitions
Glossary
Map

List of Tables
Table 1: Slovak Republic Population Size and Growth, 1991-2015F
Table 2: East Europe Population Size and Growth, 2002-2013F
Table 3: Slovak Republic Economic Indicators, 2004-2014F
Table 4: East Europe Commercial Beverage Consumption - Per Capita, 2002-2013F
Table 5: East Europe Commercial Beverage Consumption - Per Capita % Share, 2002-2013F
Table 6: East Europe Commercial Beverage Consumption - Per Capita Growth, 2003-2013F
Table 7: Taxation Base
Table 8: Historical Excise Rates of Beer
Table 9: Legal Controls on Beer
Table 10: Tax Burden on Beer @ 5% Abv, 2012
Table 11: Leading Retail Groups for Beer 2008-2012 (number of outlets)
Table 12: Beer Key Facts
Table 13: Top 10 Beer Brands - Volume, 2010-2012
Table 14: Top 10 International Premium and Superpremium Beer Brands - Volume, 2010-2012
Table 15: Licensed Brand Owners and Licensees
Table 16: Beer Market Valuation (Local Currency), 2011-2013F
Table 17: Trade Margin Build-Up Model
Table 18: Selected Consumer Beer Prices: Off-Premise, 2011-2013
Table 19: Selected Consumer Beer Prices: On-Premise, 2011-2013
Table 20: Commercial Beverage Consumption - Litres Per Capita, 2002-2013F
Table 21: Commercial Beverage Consumption - Per Capita % Share, 2002-2013F
Table 22: Commercial Beverage Consumption - Per Capita Growth, 2003-2013F
Table 23: Commercial Beverage Consumption - Million Liters, 2002-2013F
Table 24: Average Beverage Consumption - Liters of Pure Alcohol (LPA) Per Capita, 2002-2013F
Table 25: Beer Production/Trade/Consumption, 2002-2013F
Table 26: Beer Production/Trade/Consumption - Growth, 2002-2013F
Table 27: Consumption of FABs and Cider, 2002-2013F
Table 28: Beer Foreign Trade By Country (Imports), 2009-2013F
Table 29: Beer Foreign Trade By Country (Exports), 2009-2013F
Table 30: Beer Market Valuation (Local Currency), 2011-2013F
Table 31: Beer Consumption by Local Definition, 2009-2013F
Table 32: Beer Consumption by Standard Price Segmentation, 2009-2013F
Table 33: Beer Consumption by Alcoholic Strength, 2009-2013F
Table 34: Beer Consumption by Type, 2009-2013F
Table 35: Beer Consumption by Geographic Scope, 2009-2013F
Table 36: Beer All Trademarks, 2008-2012
Table 37: Beer Brands by Local Definition, 2008-2012
Table 38: Beer Brands by Standard Price Segment, 2008-2012
Table 39: Beer Brands by Alcoholic Strength, 2008-2012
Table 40: Beer Brands by Type, 2008-2012
Table 41: Imported Brands by Origin, 2008-2012
Table 42: Beer Licensed Brands, 2008-2012
Table 43: Beer Private Label Brands, 2008-2012
Table 44: Beer Trademark Owners, 2008-2012
Table 45: Beer Local Operators, 2008-2012
Table 46: Beer leading Brewers/Importers, 2008-2012
Table 47: Beer Consumption by Pack Mix: Refillability/Pack/Size, 2009-2013F
Table 48: Beer Distribution: On vs Off Premise, 2009-2013F
Table 49: Breweries Capacity (000s HL)
Table 50: Heineken Slovensko Full Brand List
Table 51: Heineken Slovensko Brand Volumes 2008-2012
Table 52: Breweries Capacity (000s HL)
Table 53: Pivovary Topvar Full Brand List
Table 54: Pivovary Topvar Brand Volumes 2008-2012
Table 55: Company BanskobystrickyPivovar (Urpin)
Table 56: Company Pivovar Popper
Table 57: CompanyPivovar Steiger

List of Figures
Chart – Leading Brewers/Importer, 2012
Chart – Consumption by Pack Material/Type, 2012
Chart – Distribution by Channel, 2012
Chart – Consumption by Price Segment, 2012

Price: $ 6171.00

Related research categories

By sector: Beer (in Beer & Cider)