Serbia Beer Market Insights 2013

Published: July 2013

Publisher: Canadean Ltd

Product ref: 176489

Pages: 84

Format: PDF

Delivery: By product vendor

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Price: $ 6171.00

Report description

Product Synopsis
A detailed market research report on the Serbia beer industry. Researched and published by Canadean.

Introduction and Landscape
Why was the report written?
This report comprises high level market research data on the Serbia beer industry, published by Canadean. The report covers the total market (on- and off-premise) and includes valuable insight and analysis on beer market trends, brands, brewers, packaging, distribution channels, market valuation and pricing.

What is the current market landscape and what is changing?
The beer market contracted by more than 2% in 2012. Lower consumer spending adversely affected mainstream brands such as Jelen, Pils Plus and Bg.

What are the key drivers behind recent market changes?
Beer sales in Serbia depend on the climate, which is defined by cold winters and hot summers. Unexpected heavy snowstorms in February 2012 caused road closures, delivery problems and sharp volume drops. However, for the second consecutive year, a warm September and October prevented sharper yearly drops.

What makes this report unique and essential to read?
The Serbia Beer Market Insight report is designed for clients needing a quality in-depth understanding of the dynamics and structure of the Beer market. The report provides a much more granular and detailed data set than our competitors. All data has been researched, brand upwards, by an experienced ‘on-the-ground’ industry analyst who conducts face-to-face interviews with key producers, leading companies in allied industries, distributors and retailers.

Key Features and Benefits
This report provides readers with an excellent way of gaining a thorough understanding of the dynamics and structure of the Serbia Beer industry. Data includes volumes from 2008 to 2012 plus forecasts for 2013, enabling historical and current trend analysis.

This report provides readers with in-depth market segmentation: mainstream, premium, super premium, discount, alcoholic strength, local segmentation, beer type.

This report provides data and analysis of the performance of both domestic and imported brands and reports on new product activity in 2012.

This report provides an analysis of industry structure, reports on company volumes and contains brewer profiles for major brewers

This report provides distribution channel data (on- vs off-premise) and discusses the latest trends in the key sub-channels. Packaging data includes consumption volumes by pack material, type, size, refillable vs non-refillable, multi-serve vs single serve. Market valuation data and pricing data, including beer consumption by price segment/distribution channel and selected consumer beer prices are also included.

Key Market Issues
The negative effects of the Eurozone debt crisis, as well as the credit rating downgrades of leading economies reduced foreign investment and hampered efforts to privatize the remaining state-owned, smaller breweries that are trying to find strategic global partners.

Imported beer went down by 16%. Most of the premium and super-premium brands reported poor performances.

Exports went down by 2%, due to the difficult economic climate in the ex-Yugoslavian region. Locally produced international brands continued penetration of the regional export markets by reducing production costs and shelf prices.

All the smaller independent breweries registered double-digit falls, apart from Jagodinska Pivara, where local state authorities stimulated sales (local events).

The reduction in sales in Horeca outlets has directly affected the share held by glass, still the most popular pack type.

Key Highlights
After three consecutive years of decline, beer consumption finally recorded some growth in 2012. New product development (beer mixers with lemon), favourable weather and marketing support for the discount segment drove growth.

Beer mixers helped to maintain mainstream volumes as regular beer consumers switched to lower priced beers.

Traditional trade gained only marginal share, but still accounts for the lion’s share of the off-trade market (60%).

The growth rate of 2012 will continue in 2013. Faster recovery will be prevented by poor Q1 weather.

The mainstream segment will remain the key volume generator, but the discount segment will take advantage of affordable pricing and gain share during the current difficult economic climate.

Table of contents

Executive Summary
Section 1 Market Context
MARKET CONTEXT
Market Environment
The Consumer Palate
All Commercial Beverages
Legislation and Taxation
MARKET PARAMETER TABLES
Table – Population Size and Growth, 1992-2015F
Table – East Europe Population Size and Growth, 2002-2013F
Table – Economic Indicators, 2004-2015F
Table – East Europe Commercial Beverage Consumption - Per Capita, 2002-2013F
Table – East Europe Commercial Beverage Consumption - Per Capita, % Share, 2002-2013F
Table – East Europe Beverage Consumption Per Capita, Growth, 2003-2013F
LEGISLATION AND TAXATION TABLES
Table 1.5.1 – Taxation Base
Table 1.5.2 - Historical Excise Rates of Beer
Table 1.5.3 – Legal Controls on Beer
Table 1.5.4 – Tax Burden on Beer @ 5% Abv, 2012
Section 2 Market Background Briefing
MARKET BACKGROUND BRIEFING
Table – Beer Definitions by Type - Local Segmentation
Table – Beer Definitions by Type - Standard Price Segmentation
Table – Beer Definitions by Type - Alcoholic Strength
Table – Beer Definitions by Type – Beer Type
Table – Beer Definitions by Type - Local, National and International
Section 3 Market Update
MARKET UPDATE
Beer Key Facts
Market Size
Growth
Market Value
Segmentation 2012
Distribution 2012
Packaging 2012
MARKET COMMENTARY
Current and Emerging Trends
Outlook
Imports and Exports
Segmentation
Top 10 Beer Brands - Volume, 2010-2012
Top 10 International Premium and Superpremium Beer Brands - Volume, 2010-2012
Licensed Brand Owners and Licensees
Brand Analysis
Private Label/Private Label Producers
New Products Activity
Chart – Leading Brewers/Importer, 2012
Market Structure
Brewers
Chart – Consumption by Pack Material/Type, 2012
Packaging Trends
Chart – Distribution by Channel, 2012
Chart – Consumption by Price Segment, 2012
Market Valuation and Pricing
Beer Market Valuation (Local Currency), 2011-2013F
Distribution Trends
DISTRIBUTION AND PRICING TABLES
Table 3.9 – Trade Margin Build-Up Model
Table 3.10.1 – Selected Consumer Beer Prices – Off-Premise, 2011-2013
Table 3.10.2 – Selected Consumer Beer Prices – On-Premise, 2011-2013
DATA TABLES
Commercial Beverage Consumption Per Capita, Litres, 2002-2013F
Commercial Beverage Consumption Per Capita, % Share, 2002-2013F
Commercial Beverage Consumption Per Capita, Growth, 2002-2012
Commercial Beverage Consumption, Million Litres, 2002-2013F
Alcoholic Beverage Consumption – Litres of Pure Alcohol (LPA) Per Capita, 2002-2013F
Beer Production/Trade/Consumption, 2002-2013F
Beer Production/Trade/Consumption, Growth, 2002-2013F
Consumption of FABs and Cider, 2012-2013F
Beer Foreign Trade by Country (Imports), 2009-2013F
Beer Foreign Trade by Country (Exports), 2009-2013F
Beer Market Valuation (Local Currency), 2011-2013F
Beer Consumption by Local Definition, 2009-2013F
Beer Consumption by Standard Price Segmentation, 2009-2013F
Beer Consumption by Alcoholic Strength, 2009-2013F
Beer Consumption by Type, 2009-2013F
Beer Consumption by Geographic Scope, 2009-2013F
Beer All Trademarks, 2008-2012
Beer Brands by Local Definition, 2008-2012
Beer Brands by Standard Price Segment, 2008-2012
Beer Brands by Alcoholic Strength, 2008-2012
Beer Brands by Type, 2008-2012
Beer Imported Brands by Origin, 2008-2012
Beer Licensed Brands, 2008-2012
Beer Trademark Owners, 2008-2012
Beer Local Operators, 2008-2012
Beer Leading Brewers/Importers, 2008-2012
Beer Consumption by Pack Mix: Refillability/Type/Material/Size, 2009-2013F
Beer Distribution: On-Premise v Off-Premise, 2009-2013F
Section 4 Brewer Profiles
BREWER PROFILES
APATINSKA PIVARA
Ownership/Shareholders
Company History
Strategic Information
Company Data
Table – Breweries, Capacity, 000s HL
Table - Apatinska Pivara Full Brand List, ABV%, Pack Type
Table – Apatinska Pivara Brand Volumes, 2008-2012
BIP
Ownership/Shareholders
Company History
Strategic Information
Other Beverage Interests
Company Data
Table – Breweries, Capacity, 000s HL
Table - BIP Full Brand List, ABV%, Pack Type
Table – Bip Belgrade Russia Brand Volumes, 2008-2012
Carlsberg Serbia
Ownership/Shareholders
Company History
Strategic Information
Other Beverage Interests
Company Data
Table – Breweries, Capacity, 000s HL
Table - Carlsberg Serbia Full Brand List, ABV%, Pack Type
Table – Carlsberg Serbia Brand Volumes, 2008-2012
UNITED SERBIAN BREWERIES
Ownership/Shareholders
Company History
Strategic Information
Other Beverage Interests
Company Data
Table - United Serbian Breweries Full Brand List, ABV%, Pack Type
Table – United Serbian Breweries Brand Volumes, 2008-2012
SMALLER BREWERIES
Jagodinska Pivara
Pivara Nis
Pivara Valjevo
Pivara Vrsac
Methodology
Beer Attributes Definitions
Product Definitions
Packaging Definitions
Glossary
Map

List of Tables
Table 1: Data Revisions Summary
Table 2: Serbia Population Size and Growth, 1991-2015F
Table 3: East Europe Population Size and Growth, 2002-2013F
Table 5: East Europe Commercial Beverage Consumption - Per Capita, 2002-2013F
Table 6: East Europe Commercial Beverage Consumption - Per Capita % Share, 2002-2013F
Table 7: East Europe Commercial Beverage Consumption - Per Capita Growth, 2003-2013F
Table 8: Taxation Base
Table 9: Historical Excise Rates of Beer
Table 10: Legal Controls on Beer
Table 11: Tax Burden on Beer @ 5% Abv, 2012
Table 12: Leading Retail Groups for Beer 2008-2012 (number of outlets)
Table 13: Beer Key Facts
Table 14: Top 10 Beer Brands - Volume, 2010-2012
Table 15: Top 10 International Premium and Superpremium Beer Brands - Volume, 2010-2012
Table 16: Licensed Brand Owners and Licensees
Table 17: Beer Market Valuation (Local Currency), 2011-2013F
Table 18: Trade Margin Build-Up Model
Table 19: Selected Consumer Beer Prices: On-Premise, 2011-2013
Table 20: Selected Consumer Beer Prices: Off-Premise, 2011-2013
Table 21: Commercial Beverage Consumption - Litres Per Capita, 2002-2013F
Table 22: Commercial Beverage Consumption - Per Capita % Share, 2002-2013F
Table 23: Commercial Beverage Consumption - Per Capita Growth, 2003-2013F
Table 24: Commercial Beverage Consumption - Million Liters, 2002-2013F
Table 25: Average Beverage Consumption - Liters of Pure Alcohol (LPA) Per Capita, 2002-2013F
Table 26: Beer Production/Trade/Consumption, 2002-2013F
Table 27: Beer Production/Trade/Consumption - Growth, 2002-2013F
Table 28: Consumption of FABs and Cider, 2011-2013F
Table 29: Beer Foreign Trade By Country (Imports), 2009-2013F
Table 30: Beer Foreign Trade By Country (Exports), 2009-2013F
Table 31: Beer Market Valuation (Local Currency), 2011-2013F
Table 32: Beer Consumption by Local Definition, 2009-2013F
Table 33: Beer Consumption by Standard Price Segmentation, 2009-2013F
Table 34: Beer Consumption by Alcoholic Strength, 2009-2013F
Table 35: Beer Consumption by Type, 2009-2013F
Table 36: Beer Consumption by Geographic Scope, 2009-2013F
Table 37: Beer All Trademarks, 2008-2012
Table 38: Beer Brands by Local Definition, 2008-2012
Table 39: Beer Brands by Standard Price Segment, 2008-2012
Table 40: Beer Brands by Alcoholic Strength, 2008-2012
Table 41: Beer Brands by Type, 2008-2012
Table 42: Imported Brands by Origin, 2008-2012
Table 43: Beer Licensed Brands, 2008-2012
Table 44: Beer Trademark Owners, 2008-2012
Table 45: Beer Local Operators, 2008-2012
Table 46: Beer leading Brewers/Importers, 2008-2012
Table 47: Beer Consumption by Pack Mix: Refillability/Pack/Size, 2009-2013F
Table 48: Beer Distribution: On vs Off Premise, 2009-2013F
Table 52: Breweries Capacity (000s HL)
Table 52: Apatinska Pivara Full Brand List
Table 49: Apatinska Pivara Brand Volumes 2008-2012
Table 52: Breweries Capacity (000s HL)
Table 52: Bip Full Brand List
Table 50: Bip Belgrade Brand Volumes 2008-2012
Table 52: Breweries Capacity (000s HL)
Table 52: Carlsberg Serbia Full Brand List
Table 51: Carlsberg Serbia Brand Volumes 2008-2012
Table 52: United Serbian Breweries Full Brand List
Table 52: United Serbian Breweries Brand Volumes 2008-2012
Table 52: Company Jagodinska Pivara
Table 52: Company Pivara Nis
Table 52: Company Pivara Valjevo
Table 52: Company Pivara Vrsac

List of Figures
Chart – Leading Brewers/Importer, 2012
Chart – Consumption by Pack Material/Type, 2012
Chart – Distribution by Channel, 2012
Chart – Consumption by Price Segment, 2012

Price: $ 6171.00

Related research categories

By sector: Beer (in Beer & Cider)

By market: Serbia (in Europe)