Rum (Spirits) Market in South Africa - Outlook to 2021: Market Size, Growth and Forecast Analytics

Rum (Spirits) Market in South Africa - Outlook to 2021: Market Size, Growth and Forecast Analytics

Published: December 2017
Publisher: GlobalData
Product ref: 291129
Pages: 28
Format: PDF
Delivery: By product vendor

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Rum (Spirits) Market in South Africa - Outlook to 2021: Market Size, Growth and Forecast Analytics is a broad level market review of Rum market in South Africa.

Rum - includes both light and dark rums. Rum is a spirit made from sugar cane. In the case of dark rum the drinks is characterised by the addition of caramel or by maturation in oak containers (e.g. Captain Morgan, Navy Rum). In the case of light rum no colouring additives are present. Includes drinks consumed both at home and outside of the home

"Rum market in South Africa registered a positive compound annual growth rate (CAGR) of 5.63% during the period 2011 to 2016 with a sales value of ZAR 1,744.06 Million Liters in 2016, an increase of 3.97% over 2015. The research handbook provides up-to-date market size data for period 2011-2016 and illustrative forecast to 2021 covering key market aspects like Sales Value and Volume for Rum and its variants Light Rum & Dark Rum.

Furthermore, the research handbook details out Sales Volume for top brands for the year 2013 to 2016, Demographic Analytics and overall market sales by Distribution Channel (Hypermarkets & Supermarkets, Convenience Stores, Department Stores, Dollar Stores, Variety Store, Cash & Carries and Warehouse clubs, eRetailers, Food & Drinks specialists, Drug stores & Pharmacies, Health & Beauty Stores, Other general retailers and others) where ever applicable.

The research handbook acts as an essential tool for companies active or planning to venture in to South Africa's Rum (Spirits) market. The comprehensive statistics within the research handbook provides insight into the operating environment of the market and also ensures right business decision making based on historical trends and industry model based forecasting.

Sales Values in the handbook are depicted in USD ($) and local currency of country and Volumes are represented in M Liters.

*Note: Certain content / sections in the research handbook may be removed or altered based on the availability and relevance of data.


• Overall Rum (Spirits) market value and volume analytics with growth analysis from 2011 to 2021.
• Volume terms for the top brands.
• Distribution channel analytics from 2013-2016.

Reasons to buy

• Get access to authoritative and granular data on the Rum (Spirits) market and fill in the gaps in understanding of trends and the components of change behind them.
• Enhance your understanding of the market to update your strategic and tactical plans based on volume and value changes, brand dynamics and distribution trends.
• Analyze the components of change in the market by looking at historic and future growth patterns.
• Use the data to understand future patterns of the market trends from winners and losers to category dynamics and thereby quickly and easily identify the key areas in which you want to compete in the future.

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Related research categories

By sector: Spirits, Rum (in Spirits)

By market: South Africa (in Africa), Africa

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