Rtds/High-Strength Premixes in Turkey

Published: September 2013

Publisher: Euromonitor Plc

Product ref: 181110

Pages: 51

Format: PDF

Delivery: Immediate download

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Price: $ 900.00

Report description

Zefirium Içecek Gida San ve Tic was the only player within RTDs between 2007 and 2010. The company introduced spirit-based RTDs in Turkey for the first time in 2007 but has since experienced declining sales. In response to its disappointing performance, the company reduced unit prices by 4% in 2010 in an attempt to increase demand. However, sales remained negligible and the company stopped operating in 2011.

Euromonitor International's RTDs/High-Strength Premixes in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2008-2012), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2017 illustrate how the market is set to change.

Product coverage: High-Strength Premixes, RTDs.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the RTDs/High-Strength Premixes market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of contents

Trends
Category Data
Table 1 Sales of RTDS/High-strength Premixes by Category: Total Volume 2007-2010
Table 2 Sales of RTDS/High-strength Premixes by Category: Total Value 2007-2010
Table 3 Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2007-2010
Table 4 Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2007-2010
Table 5 Sales of RTDS/High-strength Premixes of On-trade vs Off-trade: Volume 2007-2010
Table 6 Sales of RTDS/High-strength Premixes of On-trade vs Off-trade: Value 2007-2010
Table 7 Sales of RTDS/High-strength Premixes of On-trade vs Off-trade: % Volume Growth 2007-2010
Table 8 Sales of RTDS/High-strength Premixes of On-trade vs Off-trade: % Value Growth 2007-2010
Table 9 GBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2008-2012
Table 10 NBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2008-2012
Table 11 LBN Brand Shares of RTDS/High-strength Premixes: % Total Volume 2009-2012
Executive Summary
Current Volume Growth Stronger Than Review Period Growth
Rising Unit Prices Drove Sales of Value for Money Offerings
Efes Pilsen As Continued To Lead Sales
Modern Grocery Retailing Increased at the Expense of Traditional Retailers
Positive Growth Performance Expected Over the Forecast Period
Key Trends and Developments
Increased Internet Penetration Spurs Online Advertising and Changes Marketing
Young and Urban Population Is Fuelling Growth of Value-for-money Offerings
Rising Consumer Debt Threatens Forecast Growth
New Product Launches Focus on Flavour Sophistication and Premiumisation
Summary 1 Key New Product Developments 2011-2012
Specialist Retailers Lose Share To Grocery Retailers
Market Merger and Acquisition Activity
Summary 2 Merger and Acquisition Activity 2011-2012
Summary 3 Speculated Merger and Acquisition Activity 2013-2017
Market Background
Legislation
Table 12 Number of On-trade Establishments by Type 2007-2012
Taxation and Duty Levies
Table 13 Taxation and Duty Levies on Alcoholic Drinks 2012
Table 14 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2012
Table 15 Selling Margin of a Typical Beer Brand in Retail Channel that uses Wholesalers 2012
Table 16 Selling Margin of a Typical Wine Brand in Retail Channel that uses Wholesalers 2012
Table 17 Selling Margin of a Typical Spirits Brand in Retail Channel that uses Wholesalers 2012
Operating Environment
Contraband/parallel Trade
Duty Free
Cross-border/private Imports
Market Indicators
Table 18 Retail Consumer Expenditure on Alcoholic Drinks 2007-2012
Market Data
Table 19 Sales of Alcoholic Drinks by Category: Total Volume 2007-2012
Table 20 Sales of Alcoholic Drinks by Category: Total Value 2007-2012
Table 21 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2007-2012
Table 22 Sales of Alcoholic Drinks by Category: % Total Value Growth 2007-2012
Table 23 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade: Volume 2012
Table 24 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade: Value 2012
Table 25 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade: % Volume 2012
Table 26 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade: % Value 2012
Table 27 GBO Company Shares of Alcoholic Drinks: % Total Volume 2008-2012
Table 28 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2007-2012
Table 29 Distribution of Alcoholic Drinks by Format by Category: % Off-trade Volume 2012
Table 30 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2012-2017
Table 31 Forecast Sales of Alcoholic Drinks by Category: Total Value 2012-2017
Table 32 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2012-2017
Table 33 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2012-2017
Definitions
Published Data Comparisons
Sources
Summary 4 Research Sources













Price: $ 900.00

Related research categories

By sector: Ready-to-drink

By market: Turkey (in Asia)