Rtds/High-Strength Premixes in Nigeria

Published: August 2013

Publisher: Euromonitor Plc

Product ref: 178626

Pages: 24

Format: PDF

Delivery: Immediate download

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Price: $ 900.00

Report description

RTDs/high-strength premixes sales in 2012 were boosted by increased consumption among female consumers, intense marketing activities by producers, an increased focus on the nightlife culture, and an improved economy. Manufacturers intensified their marketing and promotional activities to attract customers to the fast growing RTDs/high-strength premixes category. Young professionals embracing nightlife also contributed to this growth.

Euromonitor International's RTDs/High-Strength Premixes in Nigeria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2008-2012), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2017 illustrate how the market is set to change.

Product coverage: High-Strength Premixes, RTDs.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the RTDs/High-Strength Premixes market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of contents

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of RTDS/High-strength Premixes by Category: Total Volume 2007-2012
Table 2 Sales of RTDS/High-strength Premixes by Category: Total Value 2007-2012
Table 3 Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2007-2012
Table 4 Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2007-2012
Table 5 Sales of RTDS/High-strength Premixes by On-trade vs Off-trade: Volume 2007-2012
Table 6 Sales of RTDS/High-strength Premixes by On-trade vs Off-trade: Value 2007-2012
Table 7 Sales of RTDS/High-strength Premixes by On-trade vs Off-trade: % Volume Growth 2007-2012
Table 8 Sales of RTDS/High-strength Premixes by On-trade vs Off-trade: % Value Growth 2007-2012
Table 9 GBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2008-2012
Table 10 NBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2008-2012
Table 11 LBN Brand Shares of RTDS/High-strength Premixes: % Total Volume 2009-2012
Table 12 Forecast Sales of RTDS/High-strength Premixes by Category: Total Volume 2012-2017
Table 13 Forecast Sales of RTDS/High-strength Premixes by Category: Total Value 2012-2017
Table 14 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2012-2017
Table 15 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2012-2017
Executive Summary
Fuel Price Increases Negatively Impacts Growth
Alomo Bitters: A Herbal Alcoholic Drink Changes the Market
the Big Two Players Continue To Lead But Sabmiller Begins To Expand
On-trade Channels Continue To Lead Sales
Strong Growth Expected To Resume Over the Forecast Period
Market Background
Legislation
Taxation and Duty Levies
Table 16 Taxation and Duty Levies on Alcoholic Drinks 2012
Table 17 Typical Wholesaler and Retailer Off-trade % Mark-ups by Selected Categories 2012
Table 18 Selling Margin of a Typical Beer Brand in Retail Channel that uses Wholesalers 2012
Table 19 Selling Margin of a Typical Beer Brand in Retail Channel that does not use Wholesalers 2012
Table 20 Selling Margin of a Typical Wine Brand in Retail Channel that uses Wholesalers 2012
Table 21 Selling Margin of a Typical Wine Brand in Retail Channel that does not use Wholesalers 2012
Table 22 Selling Margin of a Typical Spirits Brand in Retail Channel that uses Wholesalers 2012
Table 23 Selling Margin of a Typical Spirits Brand in Retail Channel that does not use Wholesalers 2012
Operating Environment
Contraband/parallel Trade
Duty Free
Cross-border/private Imports
Key New Product Launches
Summary 1 Key New Product Developments 2012
Market Indicators
Table 24 Retail Consumer Expenditure on Alcoholic Drinks 2007-2012
Market Data
Table 25 Sales of Alcoholic Drinks by Category: Total Volume 2007-2012
Table 26 Sales of Alcoholic Drinks by Category: Total Value 2007-2012
Table 27 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2007-2012
Table 28 Sales of Alcoholic Drinks by Category: % Total Value Growth 2007-2012
Table 29 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade: Volume 2012
Table 30 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade: Value 2012
Table 31 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade: % Volume 2012
Table 32 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade: % Value 2012
Table 33 GBO Company Shares of Alcoholic Drinks: % Total Volume 2008-2012
Table 34 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2007-2012
Table 35 Distribution of Alcoholic Drinks by Format by Category: % Off-trade Volume 2012
Table 36 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2012-2017
Table 37 Forecast Sales of Alcoholic Drinks by Category: Total Value 2012-2017
Table 38 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2012-2017
Table 39 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2012-2017
Definitions
Published Data Comparisons
Sources
Summary 2 Research Sources













Price: $ 900.00

Related research categories

By sector: Ready-to-drink

By market: Nigeria (in Africa)