Rtds/High-Strength Premixes in Guatemala

Published: June 2013

Publisher: Euromonitor Plc

Product ref: 172727

Pages: 33

Format: PDF

Delivery: Immediate download

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Price: $ 900.00

Report description

Total volume and current value growth rates for RTDs/high-strength premixes in 2012 were both up on 2011. While volume and current value growth rates were bolstered as sales continued to emerge from a relatively low base, the category’s improved performance was also underpinned by rising disposable incomes in Guatemala, the launch of new products and flavour variants, improvements in distribution, price promotions and other marketing activities.

Euromonitor International's RTDs/High-Strength Premixes in Guatemala report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2008-2012), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2017 illustrate how the market is set to change.

Product coverage: High-Strength Premixes, RTDs.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the RTDs/High-Strength Premixes market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of contents

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of RTDS/High-strength Premixes by Category: Total Volume 2007-2012
Table 2 Sales of RTDS/High-strength Premixes by Category: Total Value 2007-2012
Table 3 Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2007-2012
Table 4 Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2007-2012
Table 5 Sales of RTDS/High-strength Premixes by On-trade vs Off-trade: Volume 2007-2012
Table 6 Sales of RTDS/High-strength Premixes by On-trade vs Off-trade: Value 2007-2012
Table 7 Sales of RTDS/High-strength Premixes by On-trade vs Off-trade: % Volume Growth 2007-2012
Table 8 Sales of RTDS/High-strength Premixes by On-trade vs Off-trade: % Value Growth 2007-2012
Table 9 GBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2008-2012
Table 10 NBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2008-2012
Table 11 LBN Brand Shares of RTDS/High-strength Premixes: % Total Volume 2009-2012
Table 12 Forecast Sales of RTDS/High-strength Premixes by Category: Total Volume 2012-2017
Table 13 Forecast Sales of RTDS/High-strength Premixes by Category: Total Value 2012-2017
Table 14 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2012-2017
Table 15 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2012-2017
Cervecería Centroamericana SA in Alcoholic Drinks (guatemala)
Strategic Direction
Key Facts
Summary 1 Cervecería Centroamericana SA: Key Facts
Company Background
Production
Summary 2 Cervecería Centroamericana SA: Production Statistics 2012
Competitive Positioning
Summary 3 Cervecería Centroamericana SA: Competitive Position 2012
Distribuidora Marte SA in Alcoholic Drinks (guatemala)
Strategic Direction
Key Facts
Summary 4 Distribuidora Marte SA: Key Facts
Summary 5 Distribuidora Marte SA: Operational Indicators 2011-2012
Internet Strategy
Company Background
Chart 1 Distribuidora Marte SA: Vinoteca in Guatemala City, Centro Comercial Pradera Concepcion
Private Label
Competitive Positioning
Summary 6 Distribuidora Marte SA: Competitive Position 2012
Industrias Licoreras De Guatemala SA in Alcoholic Drinks (guatemala)
Strategic Direction
Key Facts
Summary 7 Industrias Licoreras de Guatemala SA: Key Facts
Company Background
Production
Summary 8 Industrias Licoreras de Guatemala SA: Production Statistics 2012
Competitive Positioning
Summary 9 Industrias Licoreras de Guatemala SA: Competitive Position 2012
Executive Summary
Economic Improvements Continue To Bolster Alcoholic Drinks Consumption
New Product Developments Help To Revitalise Mature Categories
Domestic Companies Continue To Lead the Market in 2012
Off-trade Channels Dominate Alcoholic Drinks Distribution
Strong Market Performance Projected for the Forecast Period
Market Background
Legislation
Taxation and Duty Levies
Table 16 Taxation and Duty Levies on Alcoholic Drinks 2012
Table 17 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2012
Table 18 Selling Margin of a Typical Beer Brand 2012
Table 19 Selling Margin of a Typical Wine Brand 2012
Table 20 Selling Margin of a Typical Spirits Brand 2012
Operating Environment
Contraband/parallel Trade
Duty Free
Cross-border/private Imports
Key New Product Launches
Summary 10 Key New Product Developments 2011-2012
Market Indicators
Table 21 Retail Consumer Expenditure on Alcoholic Drinks 2007-2012
Market Data
Table 22 Sales of Alcoholic Drinks by Category: Total Volume 2007-2012
Table 23 Sales of Alcoholic Drinks by Category: Total Value 2007-2012
Table 24 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2007-2012
Table 25 Sales of Alcoholic Drinks by Category: % Total Value Growth 2007-2012
Table 26 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade: Volume 2012
Table 27 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade: Value 2012
Table 28 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade: % Volume 2012
Table 29 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade: % Value 2012
Table 30 GBO Company Shares of Alcoholic Drinks: % Total Volume 2008-2012
Table 31 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2007-2012
Table 32 Distribution of Alcoholic Drinks by Format by Category: % Off-trade Volume 2012
Table 33 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2012-2017
Table 34 Forecast Sales of Alcoholic Drinks by Category: Total Value 2012-2017
Table 35 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2012-2017
Table 36 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2012-2017
Definitions
Published Data Comparisons
Sources
Summary 11 Research Sources













Price: $ 900.00

Related research categories

By sector: Ready-to-drink

By market: Guatemala (in North America)