Rtds/High-Strength Premixes in Egypt

Published: September 2013

Publisher: Euromonitor Plc

Product ref: 180743

Pages: 30

Format: PDF

Delivery: Immediate download

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Price: $ 900.00

Report description

The Egyptian RTD/high-strength premixes category is very limited, being restricted to spirit-based RTDs. Malt- and wine-based RTDs have not yet gained a foothold, mainly due to the fact that the category is still relatively new to Egypt, having only been introduced in 2003. Many consumers “do not see the point” in drinking what they perceive to be a weak RTD, preferring instead to opt for stronger spirits or spirit-based cocktails.

Euromonitor International's RTDs/High-Strength Premixes in Egypt report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2008-2012), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2017 illustrate how the market is set to change.

Product coverage: High-Strength Premixes, RTDs.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the RTDs/High-Strength Premixes market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of contents

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of RTDS/High-strength Premixes by Category: Total Volume 2007-2012
Table 2 Sales of RTDS/High-strength Premixes by Category: Total Value 2007-2012
Table 3 Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2007-2012
Table 4 Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2007-2012
Table 5 Sales of RTDS/High-strength Premixes by On-trade vs Off-trade: Volume 2007-2012
Table 6 Sales of RTDS/High-strength Premixes by On-trade vs Off-trade: Value 2007-2012
Table 7 Sales of RTDS/High-strength Premixes by On-trade vs Off-trade: % Volume Growth 2007-2012
Table 8 Sales of RTDS/High-strength Premixes by On-trade vs Off-trade: % Value Growth 2007-2012
Table 9 GBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2008-2012
Table 10 NBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2008-2012
Table 11 LBN Brand Shares of RTDS/High-strength Premixes: % Total Volume 2009-2012
Table 12 Forecast Sales of RTDS/High-strength Premixes by Category: Total Volume 2012-2017
Table 13 Forecast Sales of RTDS/High-strength Premixes by Category: Total Value 2012-2017
Table 14 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2012-2017
Table 15 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2012-2017
Al Ahram Beverages Co (abc) in alcoholic drinks (Egypt)
Strategic Direction
Key Facts
Summary 1 Al Ahram Beverages Co (ABC): Key Facts
Company Background
Production
Competitive Positioning
Summary 2 Al Ahram Beverages Co (ABC): Competitive Position 2012
Executive Summary
Performance Better Than Expected
Recovery in 2012
Al Ahram Beverages Co Continues To Dominate
Specialist Retailers Lead Among Distribution Channels
All Eyes on the Egyptian Political Situation
Key Trends and Developments
High Taxation Inhibits Growth
Innovative Marketing Strategies
Increased Interest in Organic Wine
Limited New Product Launches
Summary 3 Key New Product Developments 2012
Specialist Retailers
Summary 4 Leading Specialist Retailers 2012
Merger and Acquisition Activity
Market Background
Legislation
Table 16 Number of On-trade Establishments by Type 2007-2012
Taxation and Duty Levies
Table 17 Taxation and Duty Levies on Alcoholic Drinks 2012
Table 18 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2012
Table 19 Selling Margin of a Typical Beer Brand in Retail Channel that uses Wholesalers 2012
Table 20 Selling Margin of a Typical Beer Brand in Retail Channel that does not use Wholesalers 2012
Table 21 Selling Margin of a Typical Wine Brand in Retail Channel that uses Wholesalers 2012
Table 22 Selling Margin of a Typical Wine Brand in Retail Channel that Does Not Use Wholesalers 2012
Table 23 Selling Margin of a Typical Spirits Brand in Retail Channel that uses Wholesalers 2012
Table 24 Selling Margin of a Typical Spirits Brand in Retail Channel that does not use Wholesalers 2012
Operating Environment
Contraband/parallel Trade
Duty Free
Cross-border/private Imports
Market Indicators
Table 25 Retail Consumer Expenditure on Alcoholic Drinks 2007-2012
Market Data
Table 26 Sales of Alcoholic Drinks by Category: Total Volume 2007-2012
Table 27 Sales of Alcoholic Drinks by Category: Total Value 2007-2012
Table 28 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2007-2012
Table 29 Sales of Alcoholic Drinks by Category: % Total Value Growth 2007-2012
Table 30 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade: Volume 2012
Table 31 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade: Value 2012
Table 32 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade: % Volume 2012
Table 33 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade: % Value 2012
Table 34 GBO Company Shares of Alcoholic Drinks: % Total Volume 2008-2012
Table 35 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2007-2012
Table 36 Distribution of Alcoholic Drinks by Format by Category: % Off-trade Volume 2012
Table 37 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2012-2017
Table 38 Forecast Sales of Alcoholic Drinks by Category: Total Value 2012-2017
Table 39 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2012-2017
Table 40 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2012-2017
Definitions
Published Data Comparisons
Sources
Summary 5 Research Sources













Price: $ 900.00

Related research categories

By sector: Ready-to-drink

By market: Egypt (in Africa)