RTD Tea in Greece

Published: August 2013

Publisher: Euromonitor Plc

Product ref: 178618

Pages: 34

Format: PDF

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Price: $ 900.00

Report description

RTD tea remained the most resilient product category in soft drinks in Greece in 2012. Within the off-trade, RTD tea saw just over half a percentage point decline in volume terms and increased current value sales, while other soft drinks categories witnessed off-trade current value decline. RTD tea thus performed considerably better than overall soft drinks both in volume and current value terms.

Euromonitor International's RTD Tea in Greece report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2008-2012), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2017 illustrate how the market is set to change.

Product coverage: Carbonated RTD Tea, Still RTD Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the RTD Tea market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of contents

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Off-trade Sales of RTD Tea by Category: Volume 2007-2012
Table 2 Off-trade Sales of RTD Tea by Category: Value 2007-2012
Table 3 Off-trade Sales of RTD Tea by Category: % Volume Growth 2007-2012
Table 4 Off-trade Sales of RTD Tea by Category: % Value Growth 2007-2012
Table 5 Leading Flavours for RTD Tea: % Volume Breakdown 2007-2012
Table 6 Company Shares of RTD Tea by Off-trade Volume 2008-2012
Table 7 Brand Shares of RTD Tea by Off-trade Volume 2009-2012
Table 8 Company Shares of RTD Tea by Off-trade Value 2008-2012
Table 9 Brand Shares of RTD Tea by Off-trade Value 2009-2012
Table 10 Forecast Off-trade Sales of RTD Tea by Category: Volume 2012-2017
Table 11 Forecast Off-trade Sales of RTD Tea by Category: Value 2012-2017
Table 12 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2012-2017
Table 13 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2012-2017
Atlanta SA in Soft Drinks (greece)
Strategic Direction
Key Facts
Summary 1 Atlanta SA: Key Facts
Summary 2 Atlanta SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Atlanta SA: Competitive Position 2012
Epsa SA in Soft Drinks (greece)
Strategic Direction
Key Facts
Summary 4 EPSA SA: Key Facts
Summary 5 EPSA SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 6 EPSA SA: Competitive Position 2012
Executive Summary
Economic Crisis Continues To Take Its Toll on Soft Drinks
On-trade Sales Also Suffer Amidst Recession
Private Label Continues To Gain Share
Off-trade Outperforms the On-trade
Forecasts Remain Pessimistic for Soft Drinks
Key Trends and Developments
Recession Leads To Major Changes in Consumer Behaviour
Reduced Footfall in On-trade Erodes Sales for the Channel
Desire To Support the Domestic Economy Drives Growth for Domestic Players
Vat Hikes Have Dramatic Impact on Sales of Soft Drinks
Supermarkets Increase Share at Expense of Impulse Channels
Market Data
Table 14 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2007-2012
Table 15 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2007-2012
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2007-2012
Table 17 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2007-2012
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2012
Table 19 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2012
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2012
Table 21 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2012
Table 22 Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2007-2012
Table 23 Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2007-2012
Table 24 Off-trade Sales of Soft Drinks by Category: Value 2007-2012
Table 25 Off-trade Sales of Soft Drinks by Category: % Value Growth 2007-2012
Table 26 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2008-2012
Table 27 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2009-2012
Table 28 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2008-2012
Table 29 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2009-2012
Table 30 Company Shares of Off-trade Soft Drinks by Value 2008-2012
Table 31 Brand Shares of Off-trade Soft Drinks by Value 2009-2012
Table 32 Penetration of Private Label (as sold) by Category by Volume 2007-2012
Table 33 Penetration of Private Label by Category by Value 2007-2012
Table 34 Off-trade Sales of Soft Drinks by Category and Distribution Format: % Analysis 2012
Table 35 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2012-2017
Table 36 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2012-2017
Table 37 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2012-2017
Table 38 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2012-2017
Table 39 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2012-2017
Table 40 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2012-2017
Table 41 Forecast Off-trade Sales of Soft Drinks by Category: Value 2012-2017
Table 42 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2012-2017
Appendix
Fountain Sales in Greece
Table 43 Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2007-2012
Table 44 Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2007-2012
Table 45 Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2007-2012
Table 46 Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2007-2012
Table 47 Forecast Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2012-2017
Table 48 Forecast Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2012-2017
Table 49 Forecast Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2012-2017
Table 50 Forecast Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2012-2017
Sources
Summary 7 Research Sources













Price: $ 900.00

Related research categories

By sector: Ready-to-drink, Tea (in Hot drinks)

By market: Greece (in Europe)