RTD Coffee in China

RTD Coffee in China

Published: February 2016
Publisher: Euromonitor International
Product ref: 253347
Pages: 47
Format: PDF
Delivery: Immediate download

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RTD coffee continued to experience double-digit growth in 2015. RTD coffee is perceived as an instant energy source containing caffeine which helps provide concentration. It is warmly welcomed by a wide consumer base from the young to the old, as well as from lower- to upper-income classes, especially students and office workers. By comparison to instant coffee and freshly-brewed coffee, RTD coffee is more convenient and time-saving for consumers leading busier lifestyles.

Euromonitor International's RTD Coffee in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2011-2015), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Data Coverage
market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
• Get a detailed picture of the RTD Coffee market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Price: $990.00

Don't worry. No payment is taken yet

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Related research categories

By sector: Ready-to-drink, Coffee (in Hot drinks)

By market: China (in Asia), China (in BRICM)


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