Royal Unibrew A/S in Alcoholic Drinks (Denmark)

Published: August 2013

Publisher: Euromonitor Plc

Product ref: 178595

Pages: 4

Format: PDF

Delivery: Immediate download

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Price: $ 150.00

Report description

Royal Unibrew A/S aims to consolidate and strengthen its position as a leading regional brewer in a number of Western and Eastern European markets through brand and product innovation in both beer and soft drinks, and further strengthen its relationship with retailers. Brand and product innovation is particularly aimed at reaching broader consumer target groups through new product types, such as vitamin water, 100% juice, and beer products, in more youthful bottle designs and brand profiles.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Alcoholic Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of contents

Strategic Direction
Key Facts
Summary 1 Royal Unibrew A/S: Key Facts
Summary 2 Royal Unibrew A/S: Operational Indicators
Company Background
Production
Summary 3 Royal Unibrew A/S: Production Statistics 2012
Competitive Positioning
Summary 4 Royal Unibrew A/S: Competitive Position 2012













Price: $ 150.00

Related research categories

By company: Royal Unibrew