Market research: Romania (page 1 of 2)

45 reports found (page 1 of 2)

Title

Date published

Price


Country Profile: Spirits in Romania

Country Profile: Spirits in Romania

The Romanian spirits sector is led by the brandy category in both value and volume terms. The tequila & mezcal category is expected to register the fastest growth in value terms during 2017-2022. Hype...

August 2018

$875.00


Country Profile: Dairy & Soy Food in Romania

Country Profile: Dairy & Soy Food in Romania

The dairy & soy food sector in Romania is led by the cheese category in value terms, while the yogurt category is expected to register the fastest value growth during 2017-2022. Hypermarkets & superma...

July 2018

$875.00


Alcoholic Drinks Packaging in Romania

Alcoholic Drinks Packaging in Romania

Smaller sized packs drove sales of alcoholic drinks packaging in 2017, with this being the result of higher disposable incomes and changes in lifestyle leading consumers in two main directions, toward...

July 2018

$990.00


Health and Wellness in Romania

Health and Wellness in Romania

Although growth within the health and wellness market is slow, dynamics are changing with efforts from big market players and local production from fruit and mineral water supply. Both Coca-Cola HBC R...

June 2018

$2100.00


Free From in Romania

Free From in Romania

Free from meat has a strong presence in free from. A preferred option during fasting, free from meat products like pâté, texturized soy and similar products experience a boom during such periods. Seas...

June 2018

$990.00


Rtds/High-Strength Premixes in Romania

Rtds/High-Strength Premixes in Romania

RTDs/high-strength premixes is a niche category within alcoholic drinks in Romania, which has not managed to consolidate its position, despite the element of novelty it brings to the market. The off-t...

June 2018

$990.00


Wine in Romania

Wine in Romania

Romania is a country with a strong and old wine tradition. The market is still influenced by the consumption of home-made wine, which is thought by consumers to be more natural, since they know how th...

June 2018

$990.00


Organic Beverages in Romania

Organic Beverages in Romania

Romanians, especially those with above-average incomes, are showing an increasing interest in organic beverages, but many of them prefer to make their own, particularly since cold-pressed juicers have...

June 2018

$990.00


Beer in Romania

Beer in Romania

In 2014 Romania faced a drop in GDP, and beer was strongly impacted due to its vulnerability to economic factors. However, by 2017 the category had managed to recover completely. In the forecast perio...

June 2018

$990.00


Fortified/Functional Beverages in Romania

Fortified/Functional Beverages in Romania

Vitamin Aqua is a local plant that produces vitamin water for the Romanian market, and is run by three young people from Piatra Neam? (Ruxandra, Eduard Alexianu and Alexandru Melinte) who wanted to of...

June 2018

$990.00


Better For You Beverages in Romania

Better For You Beverages in Romania

Coca-Cola HBC Romania has launched an improved Coca-Cola Zero formula, which has proven to be truly successful due to the rebranding strategy, according to Iuliana Nedelcu, Senior Brand Manager Coca-C...

June 2018

$990.00


Alcoholic Drinks in Romania

Alcoholic Drinks in Romania

Romania is going in the opposite direction to overall Eastern Europe in terms of alcoholic drinks development, seeing a rising trend in total volume terms in 2017. The main factor contributing to grow...

June 2018

$2100.00


Naturally Healthy Beverages in Romania

Naturally Healthy Beverages in Romania

In Romania, bottled water categories have increased extraordinarily recently, with large growth in turnover and an oversaturated market with over 400 local producers. However, out of all the local pro...

June 2018

$990.00


Cider/Perry in Romania

Cider/Perry in Romania

In the context of the maturity of beer, cider brings a fresh new note. It is seen as a substitute for flavoured beers. With the category only present since 2015, cider/perry is growing rapidly, and ha...

June 2018

$990.00


Spirits in Romania

Spirits in Romania

Spirits in Romania is still recovering after the drop in GDP in 2014. Apart from economic recovery, growth was also due to the reduction in excise tax which took place in 2016. Since the category is s...

June 2018

$990.00


Hot Drinks Packaging in Romania

Hot Drinks Packaging in Romania

Coffee capsules have become more popular with brands refreshing their portfolios with new flavours and exotic tastes. Nescafé, the ever popular brand, has launched Nescafé Dolce Gusto Essenza Di Moka,...

June 2018

$990.00


Soft Drinks Packaging in Romania

Soft Drinks Packaging in Romania

Glass bottles typically represent more expensive packaging for soft drinks producers and popularity among consumers has been low, but with the significant economic growth of the Romanian market, manuf...

June 2018

$990.00


Romania - ISA Country Report

Romania - ISA Country Report

Each ISA Country Report contains detailed economic data and forecasts, analysis of trade and investment opportunities and coverage of the key political issues facing the country. Moreover, each ISA C...

May 2018

$99.00


Cafés/Bars in Romania

Cafés/Bars in Romania

The growth of cafés/bars in 2017 can be attributed to the strong performance of the Romanian economy, in turn leading to a rise in disposable incomes as well as changing lifestyles, with consumers bei...

April 2018

$990.00


Concentrates in Romania

Concentrates in Romania

Concentrates continued to be a small category within soft drinks in Romania, as homemade liquid concentrates from fruit are preferred by local consumers in both rural and urban areas. Homemade liquid ...

March 2018

$990.00


Asian Speciality Drinks in Romania

Asian Speciality Drinks in Romania

There were no visible sales of Asian speciality drinks in Romania over the review period, nor is there any data to suggest they will appear over the forecast period....

March 2018

$990.00


Sports Drinks in Romania

Sports Drinks in Romania

Partnerships between sports drinks and sports-related events and activities have long been the optimal promotional technique for such products. The "Gheorghe Hagi” Football Academy, named after Romani...

March 2018

$990.00


Soft Drinks in Romania

Soft Drinks in Romania

Romania experienced the highest economic growth in the EU in the second quarter of 2017, as reported through Eurostat. The National Institute of Statistics announced that the GDP grew by 5.8% in gross...

March 2018

$2100.00


Carbonates in Romania

Carbonates in Romania

Carbonates are well-known for both their high sugar and artificial sweeteners content, which seems to have become a concern for companies that produce carbonated soft drinks, especially cola carbonate...

March 2018

$990.00


RTD Tea in Romania

RTD Tea in Romania

The 2017 summer season was especially hot with temperatures over 40°Celsius which, although unpleasant for Romanians, turned out to be propitious for bottled water and RTD tea. As stated by Coca-Cola ...

March 2018

$990.00


Juice in Romania

Juice in Romania

Premium Fruct, (from Câmpulung Muscel), which produces the 100% natural juice brand named Profructta, doubled its revenue in the first half of 2016. The increase was generated by the expansion of dist...

March 2018

$990.00


Bottled Water in Romania

Bottled Water in Romania

Aqua Carpatica is a product by Carpathian Springs, created by Jean Valvis in 2010 and is still considered the best marketed bottled water for design of the bottle, its media coverage and target audien...

March 2018

$990.00


Energy Drinks in Romania

Energy Drinks in Romania

The value of Monster Energy received a boost in popularity from 2016, when Coca-Cola HBC Romania assumed ownership and distribution of the brand, a successful product within energy drinks. Coca-Cola H...

March 2018

$990.00


RTD Coffee in Romania

RTD Coffee in Romania

RTD coffee is not the go-to product for most Romanians, especially compared to regular coffee, which is an extremely popular product because of its affordable unit price and its longstanding culture. ...

March 2018

$990.00


Fine Wines/Champagne and Spirits in Romania

Fine Wines/Champagne and Spirits in Romania

In Romania, there are two categories of luxury drinkers: show-offs, which includes those who drink certain products because they are expensive and want to be seen by others; and connoisseurs, who know...

February 2018

$660.00


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