Quarterly Beverage Tracker Second Quarter 2017: Turkey

Quarterly Beverage Tracker Second Quarter 2017: Turkey

Published: August 2017
Publisher: GlobalData
Product ref: 285291
Pages: 25
Format: PDF
Delivery: By product vendor

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Summary

GlobalData’s Turkey Quarterly Beverage Tracker Q2-17 covering soft drinks, dairy drinks, hot drinks and alcoholic drinks is an essential tool for keeping up-to-date with the latest industry performance and developments on a quarterly basis, covering:

• Top line consumption volumes for Q2-2017 vs Q2-2016, moving annual totals (MAT), full year 2016 provisional data and 2017 forecasts for all beverage categories.
• Carbonates consumption data for Q2-2017 vs Q2-2016, moving annual totals (MAT), full year 2016 provisional data and 2017 forecasts split by regular vs low calorie, and key flavor.
• An economic mood indicator with an at a glance assessment of industry confidence levels, private label performance vs brands and price trends.
• Insightful and valuable analysis of the drivers behind the latest quarterly trends and assumptions for full year 2017.

Scope

• Following uncertainty surrounding the constitutional referendum on changing the parliamentary system in April, the economy and consumers reverted back to their daily routine
• Whilst the recovery of tourism boosted soft drinks consumption, the effect was minimal when compared to volumes lost due to the challenging economy and increased unemployment
• Consumers preferred healthier and traditional beverage options, such as mineral water and limonata
• Consumers preferred larger packaging offers and quantities for at home consumption, due to the challenging economy and increased price sensitivity
• The increased exchange rate negatively impacted the pricing of imported brands.

Reasons to buy

• Gain an in-depth understanding of the most up-to-date trends in the Turkey beverage industry to support and enhance your strategic planning.
• Investigate the latest quarterly and emerging annual trends in Turkey to back your marketing initiatives.
• Analyze the latest beverage category 2017 forecast projections to make well-informed decisions on the outlook in the marketplace for your company.
• View a selection of the key quarterly new soft drinks product launches and identify competitor activity.
• Access a quarterly Special Focus on a current industry ‘hot topic’ offering qualitative insight from local consultants to determine opportunities for product innovation.

Price: $1645.00

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Related research categories

By sector: Markets, General drinks

By market: Turkey (in Asia)


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