Quarterly Beverage Tracker Fourth Quarter 2017: Serbia

Quarterly Beverage Tracker Fourth Quarter 2017: Serbia

Published: February 2018
Publisher: GlobalData
Product ref: 293545
Pages: 28
Format: PDF
Delivery: By product vendor

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Price: $1645.00

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GlobalData’s Serbia Quarterly Beverage Tracker Q4-17 covering soft drinks, dairy drinks, hot drinks and alcoholic drinks is an essential tool for keeping up-to-date with the latest industry performance and developments on a quarterly basis, covering:

• Top line consumption volumes for Q4-2017 vs Q4-2016, moving annual totals (MAT), full year 2016 provisional data and 2017 forecasts for all beverage categories.
• Carbonates consumption data for Q4-2017 vs Q4-2016, moving annual totals (MAT), full year 2016 provisional data and 2017 forecasts split by regular vs low calorie, and key flavor.
• An economic mood indicator with an at a glance assessment of industry confidence levels, private label performance vs brands and price trends.
• Insightful and valuable analysis of the drivers behind the latest quarterly trends and assumptions for full year 2017.


• Soft drinks increased by 4% to nearly reach 279 m liters in Q4-17, and gained relevant share from stable ACB categories
• The most significant volume gains came from high volume categories such as carbonates, packaged water and still drinks
• More favorable weather, new products compared to Q4-16 and more in-store activities made even greater progress possible for smaller categories such as energy drinks, flavored water and sports drinks
• Knjaz Milos was the winning company among soft drinks players, while Coca-Cola was still the most dominant
• ACB category growth was led by bulk/HOD water and beer thanks to the weather, and by hot tea drinks, thanks to a healthy image
• Dairy drinks stayed mostly flat, with a tiny fall seen by flavored milk and white milk
• The crisis at Croatia’s Agrokor posed a threat beyond its creditors. During its debt-fuelled expansion, Agrokor amassed €3.5 bn of debts to creditors and €2.2 bn debts to suppliers, totaling nearly six times its equity
• Suppliers' fears reduced any serious sales development plans

Reasons to buy

• Gain an in-depth understanding of the most up-to-date trends in the Serbia beverage industry to support and enhance your strategic planning.
• Investigate the latest quarterly and emerging annual trends in Serbia to back your marketing initiatives.
• Analyze the latest beverage category 2017 forecast projections to make well-informed decisions on the outlook in the marketplace for your company.
• View a selection of the key quarterly new soft drinks product launches and identify competitor activity.
• Access a quarterly Special Focus on a current industry ‘hot topic’ offering qualitative insight from local consultants to determine opportunities for product innovation.

Price: $1645.00

Don't worry. No payment is taken yet

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Related research categories

By sector: Markets, General drinks

By market: Serbia (in Europe)

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