Quarterly Beverage Tracker Fourth Quarter 2017: Italy

Quarterly Beverage Tracker Fourth Quarter 2017: Italy

Published: February 2018
Publisher: GlobalData
Product ref: 293532
Pages: 29
Format: PDF
Delivery: By product vendor

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GlobalData’s Italy Quarterly Beverage Tracker Q4-17 covering soft drinks, dairy drinks, hot drinks and alcoholic drinks is an essential tool for keeping up-to-date with the latest industry performance and developments on a quarterly basis, covering:

• Top line consumption volumes for Q4-2017 vs Q4-2016, moving annual totals (MAT), full year 2016 provisional data and 2017 forecasts for all beverage categories.
• Carbonates consumption data for Q4-2017 vs Q4-2016, moving annual totals (MAT), full year 2016 provisional data and 2017 forecasts split by regular vs low calorie, and key flavor.
• An economic mood indicator with an at a glance assessment of industry confidence levels, private label performance vs brands and price trends.
• Insightful and valuable analysis of the drivers behind the latest quarterly trends and assumptions for full year 2017.


• In Q3-17 the GDP grew by 1.7% compared to Q3-16, driven by an increase in domestic consumption and gross fixed investment
• November 2017 saw a significant fall in youth unemployment with a 6.4% decrease compared to 2016
• Consumer confidence also ended the year with a negative index of -6.4 points, the least pessimistic index recorded throughout 2017
• In Q4-17 sales for soft drinks grew by 4%, mainly due to the success of packaged water. Growth was primarily driven by packaged water's healthy image and affordable price positioning
• Sales of alcoholic drinks grew by 1%, primarily thanks to the success of beer which is viewed as a natural, versatile and value for money option
• Volume sales of dairy drinks decreased by over 3%, mainly due to the continued consumer disaffection towards white milk

Reasons to buy

• Gain an in-depth understanding of the most up-to-date trends in the Italy beverage industry to support and enhance your strategic planning.
• Investigate the latest quarterly and emerging annual trends in Italy to back your marketing initiatives.
• Analyze the latest beverage category 2017 forecast projections to make well-informed decisions on the outlook in the marketplace for your company.
• View a selection of the key quarterly new soft drinks product launches and identify competitor activity.
• Access a quarterly Special Focus on a current industry ‘hot topic’ offering qualitative insight from local consultants to determine opportunities for product innovation.

Price: $1645.00

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Related research categories

By sector: Markets, General drinks

By market: Italy (in Europe)

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