Quarterly Beverage Tracker Fourth Quarter 2016: Ukraine

Quarterly Beverage Tracker Fourth Quarter 2016: Ukraine

Published: February 2017
Publisher: GlobalData
Product ref: 280694
Format: PDF
Delivery: By product vendor

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Summary

In Q4-16 unfavorable weather hindered soft drinks. Slightly improved economy supported the better than expected earlier sales in many categories of commercial beverages. New product development activity was weak and consisted mainly of upgrades to popular products. In order to compensate for falling sales in core categories, producers are increasingly paying more attention to niche segments, including beverages for children and products with additional health benefits. In Q4-16 PL slightly over performed the rest of the market in some categories.

GlobalData’s Ukraine Quarterly Beverage Tracker Q4-16 covering soft drinks, dairy drinks, hot drinks and alcoholic drinks is an essential tool for keeping up-to-date with the latest industry performance and developments on a quarterly basis, covering -
- Top line consumption volumes for Q4-2016 vs Q4-2015, moving annual totals (MAT), full year 2016 provisional data and 2017 forecasts for all beverage categories
- Carbonates consumption data for Q4-2016 vs Q4-2015, moving annual totals (MAT), full year 2016 provisional data and 2017 forecasts split by regular vs low calorie, and key flavor
- An economic mood indicator with an at a glance assessment of industry confidence levels, private label performance vs brands and price trends
- Insightful and valuable analysis of the drivers behind the latest quarterly trends and assumptions for full year 2017
- Analysis of significant activity in the soft drinks market, including new product introductions (ranked by brand owner and detailing flavor, pack type/size, retail price and selected product shots)
- Update on important soft drinks corporate activity
- Quarterly selected retail price movements for key brands by category covering the most recent five quarters
- Our Q4 special focus update on the latest trends in functional and flavored waters

Scope

- A slight decline was recorded by packaged water in Q4-16 vs the similar period of the previous year.
- In bulk/hod water category, the market operators continue to invest in technological solutions behind the water delivery process.
- Juice remains the most expensive category for Ukrainian consumers.
- Sports drinks lack the necessary investment in marketing and consumer education due to which consumers continue to avoid this premium priced product.

Reasons to buy

- Gain an in-depth understanding of the most up-to-date trends in the Ukraine beverage industry to support and enhance your strategic planning
- Investigate the latest quarterly and emerging annual trends in Ukraine to back your marketing initiatives
- Analyze the latest beverage category 2017 forecast projections to make well-informed decisions on the outlook in the marketplace for your company
- View a selection of the key quarterly new soft drinks product launches and identify competitor activity
- Access a quarterly Special Focus on a current industry ‘hot topic’ offering qualitative insight from local consultants to determine opportunities for product innovation

Price: $1645.00

Don't worry. No payment is taken yet

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Related research categories

By sector: Markets, General drinks

By market: Ukraine (in Europe)


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