Quarterly Beverage Tracker Fourth Quarter 2016: Serbia

Quarterly Beverage Tracker Fourth Quarter 2016: Serbia

Published: February 2017
Publisher: GlobalData
Product ref: 280686
Format: PDF
Delivery: By product vendor

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Summary

Soft drinks saw a slightly positive performance in Q4-16. The soft drinks market gained share from the stable ACB categories. Poor performance for juice, nectars and iced/RTD tea drinks categories was driven by less shelf space and poor margins which reduced interest to invest among leading players. ACB was stable, as though beer suffered losses it was more than compensated by fast growing hot tea where additional volumes came from a much greater flu and cold season.

GlobalData’s Serbia Quarterly Beverage Tracker Q4-16 covering soft drinks, dairy drinks, hot drinks and alcoholic drinks is an essential tool for keeping up-to-date with the latest industry performance and developments on a quarterly basis, covering -
- Top line consumption volumes for Q4-2016 vs Q4-2015, moving annual totals (MAT), full year 2016 provisional data and 2017 forecasts for all beverage categories
- Carbonates consumption data for Q4-2016 vs Q4-2015, moving annual totals (MAT), full year 2016 provisional data and 2017 forecasts split by regular vs low calorie, and key flavor
- An economic mood indicator with an at a glance assessment of industry confidence levels, private label performance vs brands and price trends
- Insightful and valuable analysis of the drivers behind the latest quarterly trends and assumptions for full year 2017
- Analysis of significant activity in the soft drinks market, including new product introductions (ranked by brand owner and detailing flavor, pack type/size, retail price and selected product shots)
- Update on important soft drinks corporate activity
- Quarterly selected retail price movements for key brands by category covering the most recent five quarters
- Our Q4 special focus update on the latest trends in functional and flavored waters

Scope

- Smaller players were more price aggressive and even gained slight share this quarter in Bulk/HOD water category.
- Drinking yogurt took slight share from white milk in the dairy segment.
- Cheaper PET continued to take share in terms of packaging in Squash/Syrups category.
- Hot coffee stayed almost flat in this quarter.

Reasons to buy

- Gain an in-depth understanding of the most up-to-date trends in the Serbia beverage industry to support and enhance your strategic planning
- Investigate the latest quarterly and emerging annual trends in Serbia to back your marketing initiatives
- Analyze the latest beverage category 2017 forecast projections to make well-informed decisions on the outlook in the marketplace for your company
- View a selection of the key quarterly new soft drinks product launches and identify competitor activity
- Access a quarterly Special Focus on a current industry ‘hot topic’ offering qualitative insight from local consultants to determine opportunities for product innovation

Price: $1645.00

Don't worry. No payment is taken yet

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Related research categories

By sector: Markets, General drinks

By market: Serbia (in Europe)


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