Quarterly Beverage Tracker Fourth Quarter 2016: Romania

Quarterly Beverage Tracker Fourth Quarter 2016: Romania

Published: February 2017
Publisher: GlobalData
Product ref: 280684
Format: PDF
Delivery: By product vendor

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Summary

Commercial beverages confirmed the positive expectations for Q4-16. This has been sustained by the winter holiday shopping spree, a period when many Romanians leave cautiousness aside when it comes to spending. Soft drinks remain the fastest growing sector of beverages in Q4-16 whereas alcoholic, hot and dairy drinks do not have any substantial increases. Though Private Label brands remain a strong driver in categories like juice, nectars and packaged water, the overall performance of brands is viewed as better by many market participants.

GlobalData’s Romania Quarterly Beverage Tracker Q4-16 covering soft drinks, dairy drinks, hot drinks and alcoholic drinks is an essential tool for keeping up-to-date with the latest industry performance and developments on a quarterly basis, covering -
- Top line consumption volumes for Q4-2016 vs Q4-2015, moving annual totals (MAT), full year 2016 provisional data and 2017 forecasts for all beverage categories
- Carbonates consumption data for Q4-2016 vs Q4-2015, moving annual totals (MAT), full year 2016 provisional data and 2017 forecasts split by regular vs low calorie, and key flavor
- An economic mood indicator with an at a glance assessment of industry confidence levels, private label performance vs brands and price trends
- Insightful and valuable analysis of the drivers behind the latest quarterly trends and assumptions for full year 2017
- Analysis of significant activity in the soft drinks market, including new product introductions (ranked by brand owner and detailing flavor, pack type/size, retail price and selected product shots)
- Update on important soft drinks corporate activity
- Quarterly selected retail price movements for key brands by category covering the most recent five quarters
- Our Q4 special focus update on the latest trends in functional and flavored waters

Scope

- A novel product, positioned in the high-end segment, has recently been launched in packaged water category.
- There is little to no change in the bulk/HOD water category.
- Energy drinks enriched with vitamins seem to have become more present on shelves.
- The beer category is witnessing a slight shift from dominant PET towards glass and can due to the growth in disposable income.

Reasons to buy

- Gain an in-depth understanding of the most up-to-date trends in the Romania beverage industry to support and enhance your strategic planning
- Investigate the latest quarterly and emerging annual trends in Romania to back your marketing initiatives
- Analyze the latest beverage category 2017 forecast projections to make well-informed decisions on the outlook in the marketplace for your company
- View a selection of the key quarterly new soft drinks product launches and identify competitor activity
- Access a quarterly Special Focus on a current industry ‘hot topic’ offering qualitative insight from local consultants to determine opportunities for product innovation

Price: $1645.00

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Related research categories

By sector: Markets, General drinks

By market: Romania (in Europe)


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