Quarterly Beverage Tracker Fourth Quarter 2016: Norway

Quarterly Beverage Tracker Fourth Quarter 2016: Norway

Published: February 2017
Publisher: GlobalData
Product ref: 280680
Format: PDF
Delivery: By product vendor

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All water categories enjoyed positive growth in Q4-16 as did iced/RTD tea drinks and still drinks, but the energy drinks market was the real winner with double-digit growth. The juice, nectars and sports drinks categories all suffered from a single-digit decline in consumption in Q4-16, impacted by the on-going sugar debate. The dairy category saw a slight fall in growth in Q4-16 for white milk, traditional fermented milk and drinking. Beer and cider consumption were both up in Q4-16 driven by the festive season.

GlobalData’s Norway Quarterly Beverage Tracker Q4-16 covering soft drinks, dairy drinks, hot drinks and alcoholic drinks is an essential tool for keeping up-to-date with the latest industry performance and developments on a quarterly basis, covering -
- Top line consumption volumes for Q4-2016 vs Q4-2015, moving annual totals (MAT), full year 2016 provisional data and 2017 forecasts for all beverage categories
- Carbonates consumption data for Q4-2016 vs Q4-2015, moving annual totals (MAT), full year 2016 provisional data and 2017 forecasts split by regular vs low calorie, and key flavor
- An economic mood indicator with an at a glance assessment of industry confidence levels, private label performance vs brands and price trends
- Insightful and valuable analysis of the drivers behind the latest quarterly trends and assumptions for full year 2017
- Analysis of significant activity in the soft drinks market, including new product introductions (ranked by brand owner and detailing flavor, pack type/size, retail price and selected product shots)
- Update on important soft drinks corporate activity
- Our Q4 special focus update on the latest trends in functional and flavored waters


- The still and carbonated segments both grew in Q4-16 but carbonated water continues to be the dominant segment in packaged water category.
- In Bulk/HOD water category, Eden Springs and Aqua Service continued to compete strongly on price with each other.
- The carbonated segment of enhanced water is small at present.
- Both still and carbonated flavored water enjoyed positive growth in Q4-16 although the carbonated segment remains dominant within the flavored water category

Reasons to buy

- Gain an in-depth understanding of the most up-to-date trends in the Norway beverage industry to support and enhance your strategic planning
- Investigate the latest quarterly and emerging annual trends in Norway to back your marketing initiatives
- Analyze the latest beverage category 2017 forecast projections to make well-informed decisions on the outlook in the marketplace for your company
- View a selection of the key quarterly new soft drinks product launches and identify competitor activity
- Access a quarterly Special Focus on a current industry ‘hot topic’ offering qualitative insight from local consultants to determine opportunities for product innovation

Price: $1645.00

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Related research categories

By sector: Markets, General drinks

By market: Norway (in Europe)

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