Quarterly Beverage Tracker Fourth Quarter 2016: India

Quarterly Beverage Tracker Fourth Quarter 2016: India

Published: February 2017
Publisher: GlobalData
Product ref: 280673
Format: PDF
Delivery: By product vendor

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Summary

In India, regional players gained market share from national players due to poor supply of major brands in tier II and III cities in Q4-16. Unpackaged drinks have recorded a lesser growth due to demonetization and increased rental for street corner shops in commercial complexes. Enhanced water and Flavored water recorded major growth. Iced/RTD tea drinks and Alcoholic drinks recorded huge loss.

GlobalData’s India Quarterly Beverage Tracker Q4-16 covering soft drinks, dairy drinks, hot drinks and alcoholic drinks is an essential tool for keeping up-to-date with the latest industry performance and developments on a quarterly basis, covering -
- Top line consumption volumes for Q4-2016 vs Q4-2015, moving annual totals (MAT), full year 2016 provisional data and 2017 forecasts for all beverage categories
- Carbonates consumption data for Q4-2016 vs Q4-2015, moving annual totals (MAT), full year 2016 provisional data and 2017 forecasts split by regular vs low calorie, and key flavor
- An economic mood indicator with an at a glance assessment of industry confidence levels, private label performance vs brands and price trends
- Insightful and valuable analysis of the drivers behind the latest quarterly trends and assumptions for full year 2017

Scope

- Tata Water Plus dominated the Enhanced water category, leading the category to a massive growth.
- Diet product ranges witnessed a negative growth in the fourth quarter due to consumers shift over to regular sugary drinks.
- Beer recorded a positive growth in 2016 but declined massively in Q4-16 compared to Q4-15 as a result of increased tax on alcoholic drinks.
- Private Label products recorded an overall negative growth in the fourth quarter.

Reasons to buy

- Gain an in-depth understanding of the most up-to-date trends in the India beverage industry to support and enhance your strategic planning
- Investigate the latest quarterly and emerging annual trends in India to back your marketing initiatives
- Analyze the latest beverage category 2017 forecast projections to make well-informed decisions on the outlook in the marketplace for your company
- View a selection of the key quarterly new soft drinks product launches and identify competitor activity
- Access a quarterly Special Focus on a current industry ‘hot topic’ offering qualitative insight from local consultants to determine opportunities for product innovation

Price: $7035.00

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Related research categories

By sector: Markets, General drinks

By market: India (in Asia), India (in BRICM)


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