Quarterly Beverage Tracker Fourth Quarter 2016: Greece

Quarterly Beverage Tracker Fourth Quarter 2016: Greece

Published: February 2017
Publisher: GlobalData
Product ref: 280671
Format: PDF
Delivery: By product vendor

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Summary

Mostly unfavorable weather conditions throughout Q4-16 affected the Beverage market in Greece. Soft drinks declined compared with Q4-15. PL products performed below the market in almost all soft drinks categories. Sales of alcoholic drinks declined during the quarter; FABs and fortified wine continued to face losses, beer, spirits and wine recorded more subdued losses.

GlobalData’s Greece Quarterly Beverage Tracker Q4-16 covering soft drinks, dairy drinks, hot drinks and alcoholic drinks is an essential tool for keeping up-to-date with the latest industry performance and developments on a quarterly basis, covering -
- Top line consumption volumes for Q4-2016 vs Q4-2015, moving annual totals (MAT), full year 2016 provisional data and 2017 forecasts for all beverage categories
- Carbonates consumption data for Q4-2016 vs Q4-2015, moving annual totals (MAT), full year 2016 provisional data and 2017 forecasts split by regular vs low calorie, and key flavor
- An economic mood indicator with an at a glance assessment of industry confidence levels, private label performance vs brands and price trends
- Insightful and valuable analysis of the drivers behind the latest quarterly trends and assumptions for full year 2017
- Analysis of significant activity in the soft drinks market, including new product introductions (ranked by brand owner and detailing flavor, pack type/size, retail price and selected product shots)
- Update on important soft drinks corporate activity
- Our Q4 special focus update on the latest trends in functional and flavored waters

Scope

- Categories like flavored water, still drinks and Sports drinks suffered large decline.
- The unfavorable weather conditions during the quarter, especially in December, further exacerbated the already difficult market conditions for nectars and packaged water.
- Energy drinks being the only category to record growth in the Greek market in the Q4-16.
- The PL carbonates continued to face heavy losses and performed below the market.

Reasons to buy

- Gain an in-depth understanding of the most up-to-date trends in the Greece beverage industry to support and enhance your strategic planning
- Investigate the latest quarterly and emerging annual trends in Greece to back your marketing initiatives
- Analyze the latest beverage category 2017 forecast projections to make well-informed decisions on the outlook in the marketplace for your company
- View a selection of the key quarterly new soft drinks product launches and identify competitor activity
- Access a quarterly Special Focus on a current industry ‘hot topic’ offering qualitative insight from local consultants to determine opportunities for product innovation

Price: $1645.00

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Related research categories

By sector: Markets, General drinks

By market: Greece (in Europe)


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