Quarterly Beverage Tracker Fourth Quarter 2016: Estonia

Quarterly Beverage Tracker Fourth Quarter 2016: Estonia

Published: February 2017
Publisher: GlobalData
Product ref: 280667
Format: PDF
Delivery: By product vendor

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Summary

The volume of soft drinks grew in Q4-16 in Estonia. The most significant growth was reported in the enhanced water and packaged water categories, a result of consumers shifting towards healthier beverages options. The most significant losses were reported in iced/RTD tea drinks and nectars categories. Lower prices and new product development continued to have a positive impact on the dairy segment, which saw an increase in Q4-16. When considering alcoholic beverages, an increased excise tax resulted in a decline in all alcoholic categories apart from the fortified wine.

GlobalData’s Estonia Quarterly Beverage Tracker Q4-16 covering soft drinks, dairy drinks, hot drinks and alcoholic drinks is an essential tool for keeping up-to-date with the latest industry performance and developments on a quarterly basis, covering -
- Top line consumption volumes for Q4-2016 vs Q4-2015, moving annual totals (MAT), full year 2016 provisional data and 2017 forecasts for all beverage categories
- Carbonates consumption data for Q4-2016 vs Q4-2015, moving annual totals (MAT), full year 2016 provisional data and 2017 forecasts split by regular vs low calorie, and key flavor
- An economic mood indicator with an at a glance assessment of industry confidence levels, private label performance vs brands and price trends
- Insightful and valuable analysis of the drivers behind the latest quarterly trends and assumptions for full year 2017
- Analysis of significant activity in the soft drinks market, including new product introductions (ranked by brand owner and detailing flavor, pack type/size, retail price and selected product shots)
- Update on important soft drinks corporate activity
- Quarterly selected retail price movements for key brands by category covering the most recent five quarters
- Our Q4 special focus update on the latest trends in functional and flavored waters

Scope

- Mostly due to price discount, the consumption of carbonates increased in Q4-16 after declining for several years.
- Due to the consumer’s interest in leading a healthy lifestyle, Enhanced water saw a massive growth in Q4-16.
- Due to being much more expensive than other Beverages category, Iced/RTD tea drinks category suffered yet another heavy drop in the fourth quarter.
- Increased prices and widespread discussions in the media about the harm of alcohol consumption, being the main drivers behind the decline of Alcoholic beverages in Q4-16.

Reasons to buy

- Gain an in-depth understanding of the most up-to-date trends in the Estonia beverage industry to support and enhance your strategic planning
- Investigate the latest quarterly and emerging annual trends in Estonia to back your marketing initiatives
- Analyze the latest beverage category 2017 forecast projections to make well-informed decisions on the outlook in the marketplace for your company
- View a selection of the key quarterly new soft drinks product launches and identify competitor activity
- Access a quarterly Special Focus on a current industry ‘hot topic’ offering qualitative insight from local consultants to determine opportunities for product innovation

Original price: $1645.00

Price: $1398.25

Don't worry. No payment is taken yet

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Related research categories

By sector: Markets, General drinks

By market: Estonia (in Europe)


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