Quarterly Beverage Tracker Fourth Quarter 2016: Denmark

Quarterly Beverage Tracker Fourth Quarter 2016: Denmark

Published: February 2017
Publisher: GlobalData
Product ref: 280666
Format: PDF
Delivery: By product vendor

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It was a positive year for soft drinks and alcoholic drinks. Value outperformed volume. The value of the white milk market actually increased in 2016 reflecting a rise in prices. This has had an adverse effect on volumes which, coupled with the warm summer fell relatively steeply in 2016. Onpremise consumption is believed to be rising, but this was not enough to compensate for the losses in retail. On the whole Private Label products have struggled in Denmark although there may be some minor variance by category. Hot coffee’s decline in consumption in 2016 was weather related and conceals a jump in consumption on-premise that came from a boom in coffee shops.

GlobalData’s Denmark Quarterly Beverage Tracker Q4-16 covering soft drinks, dairy drinks, hot drinks and alcoholic drinks is an essential tool for keeping up-to-date with the latest industry performance and developments on a quarterly basis, covering -
- Top line consumption volumes for Q4-2016 vs Q4-2015, moving annual totals (MAT), full year 2016 provisional data and 2017 forecasts for all beverage categories
- Carbonates consumption data for Q4-2016 vs Q4-2015, moving annual totals (MAT), full year 2016 provisional data and 2017 forecasts split by regular vs low calorie, and key flavor
- An economic mood indicator with an at a glance assessment of industry confidence levels, private label performance vs brands and price trends
- Insightful and valuable analysis of the drivers behind the latest quarterly trends and assumptions for full year 2017
- Analysis of significant activity in the soft drinks market, including new product introductions (ranked by brand owner and detailing flavor, pack type/size, retail price and selected product shots)
- Update on important soft drinks corporate activity
- Our Q4 special focus update on the latest trends in functional and flavored waters


- The summer helped carbonates record a healthy growth this year in Denmark.
- Flavored milks have prospered in the supermarkets, helped to some extent by price cutting - value sales are not rising as quickly.
- The beer market is believed to have recorded a very small gain for the year.
- Branded products were the winner in 2016 with Private Label products struggling in juice category.

Reasons to buy

- Gain an in-depth understanding of the most up-to-date trends in the Denmark beverage industry to support and enhance your strategic planning
- Investigate the latest quarterly and emerging annual trends in Denmark to back your marketing initiatives
- Analyze the latest beverage category 2017 forecast projections to make well-informed decisions on the outlook in the marketplace for your company
- View a selection of the key quarterly new soft drinks product launches and identify competitor activity
- Access a quarterly Special Focus on a current industry ‘hot topic’ offering qualitative insight from local consultants to determine opportunities for product innovation

Price: $1645.00

Don't worry. No payment is taken yet

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Related research categories

By sector: Markets, General drinks

By market: Denmark (in Europe)

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