Quarterly Beverage Tracker Fourth Quarter 2016: Colombia

Quarterly Beverage Tracker Fourth Quarter 2016: Colombia

Published: February 2017
Publisher: GlobalData
Product ref: 280663
Format: PDF
Delivery: By product vendor

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In Q4-16 it was observed that there was a deceleration of growth for ACB. The soft drinks industry reported a strong contraction. Aggressive price increments along with a rainy season impacted on the performance of the category. Alcoholic drinks continued showing a fast growth, driven mostly by the beer industry. For 2017 it is anticipated that the ACB industry will show a moderate growth.

GlobalData’s Colombia Quarterly Beverage Tracker Q4-16 covering soft drinks, dairy drinks, hot drinks and alcoholic drinks is an essential tool for keeping up-to-date with the latest industry performance and developments on a quarterly basis, covering -
- Top line consumption volumes for Q4-2016 vs Q4-2015, moving annual totals (MAT), full year 2016 provisional data and 2017 forecasts for all beverage categories
- Carbonates consumption data for Q4-2016 vs Q4-2015, moving annual totals (MAT), full year 2016 provisional data and 2017 forecasts split by regular vs low calorie, and key flavor
- An economic mood indicator with an at a glance assessment of industry confidence levels, private label performance vs brands and price trends
- Insightful and valuable analysis of the drivers behind the latest quarterly trends and assumptions for full year 2017


- Packaged water experienced growth, mostly driven by the growing sales of the PET single serve segment.
- The Bulk/HOD Water category experienced a huge decline due to the lack of support by the leading players.
- The aggressive price increments carried out by leading players, resulting a significant decline in the Carbonates category.
- New product developments particularly those related to new sizes have generated volume increases for the dairy drinks.

Reasons to buy

- Gain an in-depth understanding of the most up-to-date trends in the Colombia beverage industry to support and enhance your strategic planning
- Investigate the latest quarterly and emerging annual trends in Colombia to back your marketing initiatives
- Analyze the latest beverage category 2017 forecast projections to make well-informed decisions on the outlook in the marketplace for your company
- View a selection of the key quarterly new soft drinks product launches and identify competitor activity
- Access a quarterly Special Focus on a current industry ‘hot topic’ offering qualitative insight from local consultants to determine opportunities for product innovation

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Related research categories

By sector: Markets, General drinks

By market: Colombia (in South America)

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