Quarterly Beverage Tracker Fourth Quarter 2016: Bulgaria

Quarterly Beverage Tracker Fourth Quarter 2016: Bulgaria

Published: February 2017
Publisher: GlobalData
Product ref: 280661
Format: PDF
Delivery: By product vendor

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The hot and stable summer weather boosted tourist operator’s results and maximized their gains from the high number of visitors. Consumption of products with high seasonality was also helped. Heavy snowfall and cold temperatures arrived at the start of January 2017 which helped Q4-16 volumes. Modern trade growth has remained slow with some retail chains expanding their outlets but largely at the expense of others. Branded volumes were helped by the higher volume of premium, 'on the go' and on-premise consumption due to the warm summer, largely snowless Q4 and good tourist season.

GlobalData’s Bulgaria Quarterly Beverage Tracker Q4-16 covering soft drinks, dairy drinks, hot drinks and alcoholic drinks is an essential tool for keeping up-to-date with the latest industry performance and developments on a quarterly basis, covering -
- Top line consumption volumes for Q4-2016 vs Q4-2015, moving annual totals (MAT), full year 2016 provisional data and 2017 forecasts for all beverage categories
- Carbonates consumption data for Q4-2016 vs Q4-2015, moving annual totals (MAT), full year 2016 provisional data and 2017 forecasts split by regular vs low calorie, and key flavor
- An economic mood indicator with an at a glance assessment of industry confidence levels, private label performance vs brands and price trends
- Insightful and valuable analysis of the drivers behind the latest quarterly trends and assumptions for full year 2017
- Analysis of significant activity in the soft drinks market, including new product introductions (ranked by brand owner and detailing flavor, pack type/size, retail price and selected product shots)
- Update on important soft drinks corporate activity
- Quarterly selected retail price movements for key brands by category covering the most recent five quarters
- Our Q4 special focus update on the latest trends in functional and flavored waters


- Illegal bottling is widespread and is damaging the bulk/Hod category's image as consumers' confidence has been shaken.
- The growth of Packaged water, Squash and Syrups, Nectars, Carbonates and Bulk/HOD water slowed down in the fourth quarter as compared to the other quarters.
- Hot coffee is a category with very high consumption saturation in Bulgaria.
- Rapid category growth continued for energy drinks in Q4-16.

Reasons to buy

- Gain an in-depth understanding of the most up-to-date trends in the Bulgaria beverage industry to support and enhance your strategic planning
- Investigate the latest quarterly and emerging annual trends in Bulgaria to back your marketing initiatives
- Analyze the latest beverage category 2017 forecast projections to make well-informed decisions on the outlook in the marketplace for your company
- View a selection of the key quarterly new soft drinks product launches and identify competitor activity
- Access a quarterly Special Focus on a current industry ‘hot topic’ offering qualitative insight from local consultants to determine opportunities for product innovation

Price: $1645.00

Don't worry. No payment is taken yet

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Related research categories

By sector: Markets, General drinks

By market: Bulgaria (in Europe)

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