Quarterly Beverage Tracker Fourth Quarter 2016: Austria

Quarterly Beverage Tracker Fourth Quarter 2016: Austria

Published: February 2017
Publisher: GlobalData
Product ref: 280656
Format: PDF
Delivery: By product vendor

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Sales of soft drinks decreased compared to a year ago. Only sports and energy drinks were able to buck the negative trend. Alcoholic drinks registered marginal growth, with most major categories benefiting from a rise in consumer confidence in December and increased demand during the Christmas festivities. Liquid dairy consumption increased slightly during Q4-16 compared to Q4-15, mainly driven by increased white milk consumption. In Q4-16, PL brands continued to out-perform the market, thanks in particular to gains in the important packaged water category.

GlobalData’s Austria Quarterly Beverage Tracker Q4-16 covering soft drinks, dairy drinks, hot drinks and alcoholic drinks is an essential tool for keeping up-to-date with the latest industry performance and developments on a quarterly basis, covering -
- Top line consumption volumes for Q4-2016 vs Q4-2015, moving annual totals (MAT), full year 2016 provisional data and 2017 forecasts for all beverage categories
- Carbonates consumption data for Q4-2016 vs Q4-2015, moving annual totals (MAT), full year 2016 provisional data and 2017 forecasts split by regular vs low calorie, and key flavor
- An economic mood indicator with an at a glance assessment of industry confidence levels, private label performance vs brands and price trends
- Insightful and valuable analysis of the drivers behind the latest quarterly trends and assumptions for full year 2017
- Analysis of significant activity in the soft drinks market, including new product introductions (ranked by brand owner and detailing flavor, pack type/size, retail price and selected product shots)
- Update on important soft drinks corporate activity
- Our Q4 special focus update on the latest trends in functional and flavored waters


- The important cola segment in carbonates category gained share, boosted in particular by the further expansion of Coca-Cola Life.
- In Q4-16 enhanced water showed positive growth , thanks to further gains in the still segment
- Flavored water declined by x%, as the consumer appeal of flavored water continues to wane.
- PL brands in juice category continue to consolidate their leading position in the market as a result of their more affordable price positioning.

Reasons to buy

- Gain an in-depth understanding of the most up-to-date trends in the Austria beverage industry to support and enhance your strategic planning
- Investigate the latest quarterly and emerging annual trends in Austria to back your marketing initiatives
- Analyze the latest beverage category 2017 forecast projections to make well-informed decisions on the outlook in the marketplace for your company
- View a selection of the key quarterly new soft drinks product launches and identify competitor activity
- Access a quarterly Special Focus on a current industry ‘hot topic’ offering qualitative insight from local consultants to determine opportunities for product innovation

Price: $1645.00

Don't worry. No payment is taken yet

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Related research categories

By sector: Markets, General drinks

By market: Austria (in Europe)

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