Quarterly Beverage Tracker Fourth Quarter 2016: Argentina

Quarterly Beverage Tracker Fourth Quarter 2016: Argentina

Published: February 2017
Publisher: GlobalData
Product ref: 280655
Format: PDF
Delivery: By product vendor

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Summary

The beverage industry of Argentina had one of its roughest years during 2016 due to a negative economic scenario. The products with the least added value were the best performing segments as consumers were looking to save money when purchasing consumer goods, the reason for which alcoholic beverages and dairy products all suffered strong contractions, especially those with higher added value in each segment. Squash/Syrups consumption in Argentina is tending to migrate to RTD options, making it hard for the category to find a niche to develop its products.

GlobalData’s Argentina Quarterly Beverage Tracker Q4-16 covering soft drinks, dairy drinks, hot drinks and alcoholic drinks is an essential tool for keeping up-to-date with the latest industry performance and developments on a quarterly basis, covering -
- Top line consumption volumes for Q4-2016 vs Q4-2015, moving annual totals (MAT), full year 2016 provisional data and 2017 forecasts for all beverage categories
- Carbonates consumption data for Q4-2016 vs Q4-2015, moving annual totals (MAT), full year 2016 provisional data and 2017 forecasts split by regular vs low calorie, and key flavor
- An economic mood indicator with an at a glance assessment of industry confidence levels, private label performance vs brands and price trends
- Insightful and valuable analysis of the drivers behind the latest quarterly trends and assumptions for full year 2017

Scope

- The Bulk/HOD water category offers very convenient price per liter which is key for the category’s development.
- Carbonates, the largest category within the Industry, suffered double-digit drops.
- Sports drinks and Dairy drinks are the categories which managed to benefit from the crisis.
- As a premium product juice has been seriously affected, especially in 'on the go' consumption, as consumers have migrated to larger packs.

Reasons to buy

- Gain an in-depth understanding of the most up-to-date trends in the Argentina beverage industry to support and enhance your strategic planning
- Investigate the latest quarterly and emerging annual trends in Argentina to back your marketing initiatives
- Analyze the latest beverage category 2017 forecast projections to make well-informed decisions on the outlook in the marketplace for your company
- View a selection of the key quarterly new soft drinks product launches and identify competitor activity
- Access a quarterly Special Focus on a current industry ‘hot topic’ offering qualitative insight from local consultants to determine opportunities for product innovation

Price: $3570.00

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Related research categories

By sector: Markets, General drinks

By market: Argentina (in South America)


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