Quarterly Beverage Tracker First Quarter 2017: Norway

Quarterly Beverage Tracker First Quarter 2017: Norway

Published: May 2017
Publisher: GlobalData
Product ref: 285244
Pages: 25
Format: PDF
Delivery: By product vendor

Forward this to a colleague

Price: $1645.00

Don't worry. No payment is taken yet


GlobalData’s Norway Quarterly Beverage Tracker Q1-17 covering soft drinks, dairy drinks, hot drinks and alcoholic drinks is an essential tool for keeping up-to-date with the latest industry performance and developments on a quarterly basis, covering:

• Top line consumption volumes for Q1-2017 vs Q1-2016, moving annual totals (MAT), full year 2016 provisional data and 2017 forecasts for all beverage categories.
• Carbonates consumption data for Q1-2017 vs Q1-2016, moving annual totals (MAT), full year 2016 provisional data and 2017 forecasts split by regular vs low calorie, and key flavor.
• An economic mood indicator with an at a glance assessment of industry confidence levels, private label performance vs brands and price trends.
• Insightful and valuable analysis of the drivers behind the latest quarterly trends and assumptions for full year 2017.


• Norway experienced a weak, but improving, GDP according to the latest government statistics for Q4-16
• All soft drinks categories (with the exception of packaged water, iced/RTD tea drinks, iced/RTD coffee drinks, and energy drinks) suffered declining consumption; the timing of the Easter period had a profound impact on quarter comparison. Easter fell in Q1-16 and this year will fall in Q2-17
• Carbonates experienced a consumption downturn of around 5% in Q1-17 (due to the timing of Easter), orange flavor suffered a double digit decline and lemon-lime a single digit decline. Cola flavor fared better with an overall 1% decline
• Bulk/HOD water enjoyed positive growth of around 1% in Q1-17, as did iced/RTD tea drinks and iced/RTD coffee drinks, thanks to innovation from Tine SA
• The energy drinks market was the real winner, with double-digit growth, thanks to the launch of two new Monster Ultra energy drinks
• The juice, still drinks, and sports drinks categories all suffered from a single-digit decline in consumption in Q1-17, impacted by the sugar debate
• In the dairy categories, white milk consumption was down slightly, but there were slight gains for flavored milk, thanks to the launch of Litago Uten (sugar-free). Traditional fermented milk also grew slightly, thanks to innovation from the Biola brand. Drinking yogurts continued to edge back in consumption in Q1-17, overshadowed by the much larger traditional fermented milk segment
• Soymilk and grain, nut, rice and seed milk alternatives also showed positive growth in Q1-17, but from a small but growing base
• Beer and cider consumption were both down in Q1-17 by around 4%, but again the timing of Easter made for difficult quarterly comparison.

Reasons to buy

• Gain an in-depth understanding of the most up-to-date trends in the Norway beverage industry to support and enhance your strategic planning.
• Investigate the latest quarterly and emerging annual trends in Norway to back your marketing initiatives.
• Analyze the latest beverage category 2017 forecast projections to make well-informed decisions on the outlook in the marketplace for your company.
• View a selection of the key quarterly new soft drinks product launches and identify competitor activity.
• Access a quarterly Special Focus on a current industry ‘hot topic’ offering qualitative insight from local consultants to determine opportunities for product innovation.

Price: $1645.00

Don't worry. No payment is taken yet

Need help before you order?

+44 (0)1527 573 618

9:00am - 5:30pm Mon - Fri

Related research categories

By sector: Markets, General drinks

By market: Norway (in Europe)

Not found what you were looking for?

Or contact our research team

We want to meet your research requirements. Let us know what you need, how to contact you and we will do the rest.

How do you want to be contacted?

Phone callback (one working day)

For enhanced security, please complete the following sum:

4 + 9 =

Forgot your password?