Quarterly Beverage Tracker First Quarter 2017: Italy

Quarterly Beverage Tracker First Quarter 2017: Italy

Published: May 2017
Publisher: GlobalData
Product ref: 285238
Pages: 32
Format: PDF
Delivery: By product vendor

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GlobalData’s Italy Quarterly Beverage Tracker Q1-17 covering soft drinks, dairy drinks, hot drinks and alcoholic drinks is an essential tool for keeping up-to-date with the latest industry performance and developments on a quarterly basis, covering:

• Top line consumption volumes for Q1-2017 vs Q1-2016, moving annual totals (MAT), full year 2016 provisional data and 2017 forecasts for all beverage categories.
• Carbonates consumption data for Q1-2017 vs Q1-2016, moving annual totals (MAT), full year 2016 provisional data and 2017 forecasts split by regular vs low calorie, and key flavor.
• An economic mood indicator with an at a glance assessment of industry confidence levels, private label performance vs brands and price trends.
• Insightful and valuable analysis of the drivers behind the latest quarterly trends and assumptions for full year 2017.


• The Bank of Italy expects further growth of around 0.2% in Q1-17, thanks to an expansion of activity in the service sector
• Unemployment among young people is at its lowest level since August 2012
• Consumer confidence, however, remains low despite an improvement in industrial and retail confidence
• Sales of soft drinks grew by nearly 2%, principally driven by the positive development of packaged water, thanks to strong gains in the still segment
• Sales of alcoholic drinks declined by just under 1% during the quarter, mainly due to falling sales of wine, which suffered from reduced consumer demand in modern retail for medium-low priced table wine
• Volume sales of dairy drinks in Italy suffered further year on year decline of over 3% vs Q1-16, principally driven by white milk, which continued to be penalized by disaffection towards milk and breakfast becoming less popular.

Reasons to buy

• Gain an in-depth understanding of the most up-to-date trends in the Italy beverage industry to support and enhance your strategic planning.
• Investigate the latest quarterly and emerging annual trends in Italy to back your marketing initiatives.
• Analyze the latest beverage category 2017 forecast projections to make well-informed decisions on the outlook in the marketplace for your company.
• View a selection of the key quarterly new soft drinks product launches and identify competitor activity.
• Access a quarterly Special Focus on a current industry ‘hot topic’ offering qualitative insight from local consultants to determine opportunities for product innovation.

Price: $1645.00

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Related research categories

By sector: Markets, General drinks

By market: Italy (in Europe)

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