Quarterly Beverage Tracker First Quarter 2017: Germany

Quarterly Beverage Tracker First Quarter 2017: Germany

Published: May 2017
Publisher: GlobalData
Product ref: 285294
Pages: 34
Format: PDF
Delivery: By product vendor

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Original price: $1545.00

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Summary

GlobalData’s Germany Quarterly Beverage Tracker Q1-17 covering soft drinks, dairy drinks, hot drinks and alcoholic drinks is an essential tool for keeping up-to-date with the latest industry performance and developments on a quarterly basis, covering:

• Top line consumption volumes for Q1-2017 vs Q1-2016, moving annual totals (MAT), full year 2016 provisional data and 2017 forecasts for all beverage categories.
• Carbonates consumption data for Q1-2017 vs Q1-2016, moving annual totals (MAT), full year 2016 provisional data and 2017 forecasts split by regular vs low calorie, and key flavor.
• An economic mood indicator with an at a glance assessment of industry confidence levels, private label performance vs brands and price trends.
• Insightful and valuable analysis of the drivers behind the latest quarterly trends and assumptions for full year 2017.

Scope

• Capri-Sonne was rebranded as Capri-Sun, resulting in an outcry from consumers who say that this new brand does not align with that of their childhood
• Consumer prices have hit a five-year high due to price increases for energy as well as fruit and vegetables, and beverage brands also raised prices at the start of this year
• Coca-Cola Zero rebranded to Coca-Cola Zero Sugar with new formulation
• Bitburger stopped delivery to retailer Kaufland as they could not agree terms
• Lidl & Schwartz started their online advertising campaign for Private Label energy drinks Kong Strong.

Reasons to buy

• Gain an in-depth understanding of the most up-to-date trends in the Germany beverage industry to support and enhance your strategic planning.
• Investigate the latest quarterly and emerging annual trends in Germany to back your marketing initiatives.
• Analyze the latest beverage category 2017 forecast projections to make well-informed decisions on the outlook in the marketplace for your company.
• View a selection of the key quarterly new soft drinks product launches and identify competitor activity.
• Access a quarterly Special Focus on a current industry ‘hot topic’ offering qualitative insight from local consultants to determine opportunities for product innovation.

Original price: $1545.00

Price: $1313.25

Don't worry. No payment is taken yet

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Related research categories

By sector: Markets, General drinks

By market: Germany (in Europe)


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