Quarterly Beverage Tracker First Quarter 2017: Brazil

Quarterly Beverage Tracker First Quarter 2017: Brazil

Published: May 2017
Publisher: GlobalData
Product ref: 285208
Pages: 22
Format: PDF
Delivery: By product vendor

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Summary

GlobalData’s Brazil Quarterly Beverage Tracker Q1-17 covering soft drinks, dairy drinks, hot drinks and alcoholic drinks is an essential tool for keeping up-to-date with the latest industry performance and developments on a quarterly basis, covering:

• Top line consumption volumes for Q1-2017 vs Q1-2016, moving annual totals (MAT), full year 2016 provisional data and 2017 forecasts for all beverage categories.
• Carbonates consumption data for Q1-2017 vs Q1-2016, moving annual totals (MAT), full year 2016 provisional data and 2017 forecasts split by regular vs low calorie, and key flavor.
• An economic mood indicator with an at a glance assessment of industry confidence levels, private label performance vs brands and price trends.
• Insightful and valuable analysis of the drivers behind the latest quarterly trends and assumptions for full year 2017.

Scope

• Economic woes and low consumer confidence continued to affect consumption levels. Key categories, such as carbonates, were severely affected
• Prices were dropped in response to low consumer demand, with the best prices capturing consumer interest
• A new policy aiming to reduce sugar consumption by 30% was announced by the Ministry of Health as it tackles the obesity epidemic. The policy targets soft drinks and nectars, but many categories will be affected
• Continuing political instability is expected to continue affecting consumption as investors are insecure and jobs and wages continue to be cut.

Reasons to buy

• Gain an in-depth understanding of the most up-to-date trends in the Brazil beverage industry to support and enhance your strategic planning.
• Investigate the latest quarterly and emerging annual trends in Brazil to back your marketing initiatives.
• Analyze the latest beverage category 2017 forecast projections to make well-informed decisions on the outlook in the marketplace for your company.
• View a selection of the key quarterly new soft drinks product launches and identify competitor activity.
• Access a quarterly Special Focus on a current industry ‘hot topic’ offering qualitative insight from local consultants to determine opportunities for product innovation.

Original price: $3570.00

Price: $3034.50

Don't worry. No payment is taken yet

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Related research categories

By sector: Markets, General drinks

By market: Brazil (in South America), Brazil (in BRICM)


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