Quarterly Beverage Tracker First Quarter 2017: Belarus

Quarterly Beverage Tracker First Quarter 2017: Belarus

Published: May 2017
Publisher: GlobalData
Product ref: 285225
Pages: 37
Format: PDF
Delivery: By product vendor

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GlobalData’s Belarus Quarterly Beverage Tracker Q1-17 covering soft drinks, dairy drinks, hot drinks and alcoholic drinks is an essential tool for keeping up-to-date with the latest industry performance and developments on a quarterly basis, covering:

• Top line consumption volumes for Q1-2017 vs Q1-2016, moving annual totals (MAT), full year 2016 provisional data and 2017 forecasts for all beverage categories.
• Carbonates consumption data for Q1-2017 vs Q1-2016, moving annual totals (MAT), full year 2016 provisional data and 2017 forecasts split by regular vs low calorie, and key flavor.
• An economic mood indicator with an at a glance assessment of industry confidence levels, private label performance vs brands and price trends.
• Insightful and valuable analysis of the drivers behind the latest quarterly trends and assumptions for full year 2017.


• With a population of approximately nine and a half million people, the gross average salary in March 2017 was 770.6 BYR per capita. A slight increase in gross average earnings in 2016 (by 0.9%) but it still fell short of the targeted figure. Quarterly average salary was 737.6 in Q1-17
• Despite the increased, yet reserved, market optimism and attempts to spur economic activity in Q1-17, recovery was slight with a 0.2% growth in wholesale trade, however it was above the forecast for Q1-17
• GDP in Q1-17 was 22.4 bn. BYR grew by 0.3% in Q1-16, an increase of 4% compared to Q1-15
• Exports of services and goods were also above the forecast in January and February 2017
• External debt decreased by 65.2 m USD (0.5%). External financial endowments of 169 m USD was received: the government and Banks of Russia contributed approximately 111.3 m USD, banks of China 28.1 m USD, EBRD 2.3 m USD and IBRD 27.3 m USD. Payments to external debts in Q1-17 reached 308.5 m USD
• Internal state debts in Q1-17 totaled 9.6 bn BYR, a decrease of 6.4% since the beginning of 2017
• EDA has grown steadily from -2% in January to +0.6%, creating positive prospects for gradual recovery; as one of the indicators of recovery is consumer spending behavior in the food and drinks markets
• Most categories in the soft drinks market showed decline in consumption, retails sales slowed in most categories in Q1-17
• Inflation was 1.7% in Q1-17
• GDP has shown some quarterly marginal growth of 0.3% in Q1-17, compared to -4% in Q1-16
• Retail turnover in Q1-17 still fell short by 1.4%, compared to Q1-16
• Despite the introduction of some new products in Q1-17, most new product launches were delayed until the economic climate improved, as gross salary average further decreased in Q1-17. Prospects for gross salary average reaching the target of 500 USD is estimated as unrealistic.

Reasons to buy

• Gain an in-depth understanding of the most up-to-date trends in the Belarus beverage industry to support and enhance your strategic planning.
• Investigate the latest quarterly and emerging annual trends in Belarus to back your marketing initiatives.
• Analyze the latest beverage category 2017 forecast projections to make well-informed decisions on the outlook in the marketplace for your company.
• View a selection of the key quarterly new soft drinks product launches and identify competitor activity.
• Access a quarterly Special Focus on a current industry ‘hot topic’ offering qualitative insight from local consultants to determine opportunities for product innovation.

Price: $1645.00

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Related research categories

By sector: Markets, General drinks

By market: Belarus (in Europe)

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