Peter Larsen Kaffe A/S in Hot Drinks (Denmark)
Peter Larsen Kaffe seeks growth through the development of sales of premium products over the forecast period with certified labelled coffee, such as organic, fair trade and its prime focus, source origin. Rising production costs had a negative impact on its profit margins and, as such, it aims to increase its focus on premium products with a view to maintaining its profitability.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Coffee, Other Hot Drinks, Tea.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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- Get a detailed picture of the Hot Drinks market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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Table of contentsStrategic Direction
Summary 1 Peter Larsen Kaffe A/S: Key Facts
Summary 2 Peter Larsen Kaffe A/S: Production Statistics 2012
Summary 3 Peter Larsen Kaffe A/S: Competitive Position 2012
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