Paper Boat: Success Case Study

Paper Boat: Success Case Study

Published: March 2020
Publisher: GlobalData
Product ref: 314556
Pages: 20
Format: PDF
Delivery: By product vendor

Forward this to a colleague

Price: $995.00

Don't worry. No payment is taken yet


Paper Boat, marketed by Hector Beverages, offers branded traditional Indian drinks. With the tag line “drinks and memories,” the brand connects different traditional Indian flavors with childhood memories. It has had a positive reception among Indian consumers.

Capitalizing on customer nostalgia by leveraging local flavors and a quirky marketing strategy.


• Paper Boat adopted a "blue ocean strategy," creating a niche category by branding traditional Indian drinks.
• It capitalizes on nostalgia by leveraging ethnic flavors and a quirky marketing strategy.
• Partnerships with food manufacturers with large distribution network have enhanced Paper Boat’s product reach.
• Attractive packaging enhances visual identity and helps to achieve product differentiation.
• Marketing strategies should be build around the principle “the product is the hero.”

Reasons to Buy

• Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry.
• Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
• Access valuable strategic take-outs to help direct future decision-making and inform new product development.

Price: $995.00

Don't worry. No payment is taken yet

Need help before you order?

+44 (0)1527 573 736

9:00am - 5:30pm Mon - Fri

Related research categories

Not found what you were looking for?

Or contact our research team

We want to meet your research requirements. Let us know what you need, how to contact you and we will do the rest.

How do you want to be contacted?

Phone callback (one working day)

For enhanced security, please complete the following sum:

4 + 9 =

Forgot your password?