Summary
The global spirits sector was valued at US$823,604.3 million in 2019 and is expected to grow at a CAGR of 1.7% over 2019-2024 to reach US$894,041.4 by 2024. Western Europe held a value share of 12% in 2019. The region is expected to record a negative value CAGR of 1.2% during 2019-2024 on account of market maturity and slow population growth in the region. Based on the relative performance of countries on multiple metrics, the Netherlands, Ireland, the UK and Switzerland were shortlisted as high-potential countries, primarily due to the large spirits sector size, projected high-value growth rates.
The top five companies in the Western European spirits sector, Diageo plc, Pernod Ricard SA, Bacardi Limited, Davide Campari-Milano S.p.A. and Suntory Holdings Ltd accounted for a combined volume share of 24.5% in 2019. Meanwhile, private label products accounted for a volume share of 3.4% in the same year. Hypermarkets & supermarkets was the leading distribution channel in the Western Europe spirits sector, with a volume share of 32% in 2019. Glass was the most commonly used pack material in the Western Europe spirits sector, with a 94.8% market share in 2019.
This report brings together multiple data sources to provide a comprehensive overview of the Western Europe spirits sector. It includes market overview, high growth country analysis, top companies, key distribution channels, packaging formats and case studies.
Scope
This report brings together multiple data sources to provide a comprehensive overview of Western Europe Spirits sector, analyzing data from 26 countries in the region. It includes analysis on the following -
• Market Environment: Includes sector size, market size, and growth analysis by category.
• High-potential Countries’ Analysis: Indicates changing share of value consumption in the various Spirits by category across high-potential countries in Western Europe region. It also provides Risk-Reward analysis of 4 countries across Western Europe region based on market assessment, economic development, socio-demographic, governance indicators, and technological infrastructure.
• Country Deep Dive: Provides the overview, demographic analysis, and key trends across high potential countries.
• Success Stories: Provides some of the most compelling Spirits manufacturers, brands, products, and marketing campaigns in Western Europe region. It also provides a better understanding of how a certain manufacturer achieved success in the sector, and insights.
• Competitive Environment: Provides an overview of leading companies in Western Europe region, besides analyzing the growth of private label in the region.
• Distribution Analysis: Provides analysis on the leading distribution channels in Western Europe Spirits sector in 2019. It covers distribution channels: hypermarkets & supermarkets, on-trade, food & drinks specialists, e-retailers, convenience stores, and others, which includes department stores, cash & carries & warehouse clubs and other retailers.
• Packaging Analysis*: The report provides percentage share (in 2019) and growth analysis (during 2014-2024) for various pack materials, pack type, closure, and primary outer types based on the volume sales (by pack units) of Spirits.
• Challenges and Future Outlook: Provides the challenges and future outlook pertaining to Western Europe’s Spirits sector.
Reasons to Buy
• Manufacturing and retailers seek latest information on how the market is evolving to formulate their sales and marketing strategies. There is also demand for authentic market data with a high level of detail. This report has been created to provide its readers with up-to-date information and analysis to uncover emerging opportunities of growth within the sector in the region.
• The report provides a detailed analysis of the countries in the region, covering the key challenges, competitive landscape and demographic analysis , that can help companies gain insight into the country specific nuances
• The analysts have also placed a significant emphasis on the key trends that drive consumer choice and the future opportunities that can be explored in the region, than can help companies in revenue expansion
• To gain competitive intelligence about leading companies in the sector in the region with information about their market share and growth rates
Executive summary
Part 1: Market Environment
Market size analysis - Western Europe compared to other regions
Value and volume growth analysis by region
Western Europe market growth analysis by country
Western Europe market growth analysis by category
Part 2: High-Potential Countries’ Analysis
Methodology- Identifying high potential countries
Top four high-potential countries in Western Europe
Overview of high-potential countries in Western Europe
Growth contribution analysis by country (1/5)
Growth contribution analysis by country (2/5)
Growth contribution analysis by country (3/5)
Growth contribution analysis by country (4/5)
Growth contribution analysis by country (5/5)
Value share of spirits sector as a proportion of overall alcohol by country, 2019
Change in consumption levels by country and category
Per capita consumption analysis
Per capita expenditure analysis
Part 3: Country Deep Dive
Overview of the Netherlands spirits sector
Demographic analysis - The Netherlands
Market size analysis of top nine cities
Market size analysis of top nine cities by categoriesTop nine cities contribution to volume growth
Key trends in the Netherlands spirits sector
Overview of Ireland spirits sector
Demographic analysis - Ireland
Market size analysis of top two cities
Market size analysis of top two cities by categories
Top two cities contribution to volume growth
Key trends in the Ireland spirits sector
Overview of the UK spirits sector
Demographic analysis - The UK
Market size analysis of top 10 cities
Market size analysis of top 10 cities by categories
Top 10 cities contribution to volume growth
Key trends in the UK spirits sector
Overview of the Switzerland spirits sector
Demographic analysis - Switzerland
Part 4: Success Stories
About case studies
Case study: The Notch Single Malt 15 Year
Case Study: Sheringham Distillery - Seaside Gin
Case Study: Roaming Man Tennessee Straight Rye Whiskey
Part 5: Competitive Environment
Leading companies share in the Western Europe spirits sector
Brand share analysis of top 5 companies
Leading Companies in the Western Europe spirits sectorLeading Brands in the Western Europe spirits sector
Private label penetration in the Western Europe spirits sector
Part 6: Distribution Analysis
Leading distribution channels by country
Leading distribution channels by category
Part 7: Packaging Analysis
Growth analysis by key pack material and pack type
Growth analysis by closure type and primary outer type
Part 8: Challenges and Future Outlook
Key challenges in the Western Europe spirits sector
Future outlook of the Western Europe spirits sector
Appendix
Definitions
About GlobalData
List of Tables
Regional comparison: Market size, growth, and per capita analysis, 2019-2024
Overview of high-potential countries in Western Europe
Value share of spirits sector as a proportion of overall alcohol by country, 2019
Change in consumption of category within spirits (value terms), by country, 2019-2024
Top 5 companies share by brand (in volume terms) in Western Europe spirits sector, 2019
Private Label penetration (in volume terms) in spirits sector, 2019
Leading Distribution Channels in Western Europe by Country, 2019
Leading Distribution Channels in Western Europe by Category, 2019
List of Figures
Annual value growth analysis by region, 2019-2024
Annual volume growth analysis by region, 2019-2024
Category volume growth analysis of countries compared to regional average growth
Country value size and CAGR analysis grid based on regional average
Value and volume growth analysis by category in Western Europe, 2019-2024
Country level contribution to the growth of brandy in Western Europe, 2019-2024
Country level contribution to the growth of gin & genever in Western Europe, 2019-2024
Country level contribution to the growth of liqueurs in Western Europe, 2019-2024
Country level contribution to the growth of rum in Western Europe, 2019-2024
Country level contribution to the growth of tequila & mezcal in Western Europe, 2019-2024
Country level contribution to the growth of vodka in Western Europe, 2019-2024
Country level contribution to the growth of whiskey in Western Europe, 2019-2024
Country level contribution to the growth of flavored alcoholic beverages in Western Europe, 2019-2024
Country level contribution to the growth of specialty spirits in Western Europe, 2019-2024
Per Capita Consumption by category in Western Europe by Country, 2019
Per Capita Expenditure by category in Western Europe by Country, 2019
The Netherlands: category share
Demographic analysis* - The Netherlands
Market size analysis of top nine cities
Volume analysis of top nine cities by category (Million liters), 2018
Top nine cities contribution to volume growth
Ireland: category shareDemographic analysis* - Ireland
Market size analysis of top two cities
Volume analysis of top two cities by category (Million liters), 2018
Top two cities contribution to volume growth
The UK: category share
Demographic analysis* - The UK
Market size analysis of top 10 cities
Volume analysis of top 10 cities by category (Million liters), 2018
Top 10 cities contribution to volume growth
Switzerland: category share
Leading companies in Western Europe spirits sector by volume sales (% share), 2019
Leading companies in Western Europe spirits sector by volume sales (Million liters), 2019
Leading Brands (including Private label) in Western Europe spirits sector by volume sales (Million liters), 2019
Growth analysis by key pack material and pack type
Growth analysis by closure type and outers