Opportunities in Eastern Europe Hot Drinks Sector

Opportunities in Eastern Europe Hot Drinks Sector

Published: August 2020
Publisher: GlobalData
Product ref: 318133
Pages: 115
Format: PDF
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The global hot drinks sector was valued at US$204,434.2 million in 2019 and is forecast to reach US$269,682 million by 2024, growing at a CAGR of 5.7% during 2019-2024. Eastern Europe was the second smallest value market in the global hot drinks sector with value sales of US$20,092.4 million, accounting for a share of 9.8% in 2019. Based on the relative performance of countries on multiple metrics, Poland, Romania, Slovenia and Bulgaria were shortlisted out of 20 countries as high-potential countries in Eastern Europe primarily due to the large hot drinks industry size, projected high-value growth rates, and projected rising per capita value growth levels. In Eastern Europe hot drinks sector, the top five companies accounting for a share of 44.8% in 2019, of which Orimi Trade held a share of 12.6%, with presence in all categories. Orimi Trade was followed by Nestle SA, Jacobs Douwe Egberts, Unilever, and Tchibo GmbH which accounted for 11.8%, 9.8%, 6.8%, and 3.8% shares, respectively. Private label brands held 4.9% value share of overall sales in 2019. Hypermarkets & supermarkets led the distribution of hot drinks Eastern Europe, with a value share of 42.3% in 2019. Flexible packaging was the most widely used pack material, accounting for 50.5% share in 2019.

This report brings together multiple data sources to provide a comprehensive overview of the Eastern Europe hot drinks sector. It includes market overview, high growth country analysis, top companies, key distribution channels, packaging formats and case studies.


This report brings together multiple data sources to provide a comprehensive overview of Eastern Europe hot drinks sector, analyzing data from 20 countries in the region. It includes analysis on the following -
• Market Environment: Includes sector size, market size, and growth analysis by category.
• High-potential Countries’ Analysis: Indicates changing share of value consumption in the various hot drinks by category across high-potential countries in Eastern Europe region. It also provides Risk-Reward analysis of 4 countries across Eastern Europe region based on market assessment, economic development, socio-demographic, governance indicators, and technological infrastructure.
• Country Deep Dive: Provides the overview, demographic analysis, and key trends across high potential countries.
• Success Stories: Provides some of the most compelling hot drinks manufacturers, brands, products, and marketing campaigns in Eastern Europe region. It also provides a better understanding of how a certain manufacturer achieved success in the sector, and insights.
• Competitive Environment: Provides an overview of leading companies in Eastern Europe region, besides analyzing the growth of private label in the region.
• Distribution Analysis: Provides analysis on the leading distribution channels in Eastern Europe hot drinks sector in 2019. It covers ten distribution channels - Health & Beauty Stores
• Hypermarkets & Supermarkets, Parapharmacies/Drugstores, Department Stores, eRetailers, Chemists/Pharmacies, Direct Sellers, Convenience Stores, “Dollar Stores”, Variety Stores & General, Merchandise Retailers, Cash & Carries & Warehouse Clubs, Others.
• Packaging Analysis: The report provides percentage share (in 2019) and growth analysis (during 2014-2024) for various pack materials pack type, closure, and primary outer types based on the volume sales (by pack units) of hot drinks products.
• Challenges and Future Outlook: Provides the challenges and future outlook pertaining to Eastern Europe’s hot drinks sector.

Reasons to Buy

• Manufacturing and retailers seek latest information on how the market is evolving to formulate their sales and marketing strategies. There is also demand for authentic market data with a high level of detail. This report has been created to provide its readers with up-to-date information and analysis to uncover emerging opportunities of growth within the sector in the region.
• The report provides a detailed analysis of the countries in the region, covering the key challenges, competitive landscape and demographic analysis , that can help companies gain insight into the country specific nuances
• The analysts have also placed a significant emphasis on the key trends that drive consumer choice and the future opportunities that can be explored in the region, than can help companies in revenue expansion
• To gain competitive intelligence about leading companies in the sector in the region with information about their market share and growth rates

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Related research categories

By sector: Hot drinks, General drinks

By market: Europe

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